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Kulturní reprezentace rozdělené společnosti; Případová studie - Izrael v ČR
Pánek Jurková, Jitka ; Pešek, Jiří (advisor) ; Budil, Ivo (referee) ; Klimeš, Ondřej (referee)
MSc. Jitka Pánek Jurková CULTURAL REPRESENTATION OF A DIVIDED SOCIETY: The Case of Israel in the Czech Republic Abstract: The thesis explores the cultural representation of the State of Israel in the Czech Republic from an anthropological perspective, depicting how the topic of the state is appropriated and represented by different actors. Among its key theoretical statements, the thesis differentiates between cultural diplomacy-governmentally facilitated communication with a foreign audience through whatever is considered as culture-and the cultural representation of a state-the resulting picture of a state that depends on a multiplicity of narratives that emerge when various actors use the topic of the state to publicly assert their self-understanding. In an actor-oriented analysis, based on events observation, the thesis deals with the Israeli foreign policy institutions, artists engaged in cultural diplomatic activities, the Diaspora, audiences, various Czech non-governmental actors including pro-Israeli support groups, BDS movements, and others. The thesis analyzes Czech-Israeli bilateral relations and their impact on current Israeli cultural representation, concluding that while formerly close, the contexts of the two countries are drifting apart, creating "false familiarity" in cultural...
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Polish Public Diplomacy and its Transformations
Straka, Daniel ; Knutelská, Viera (advisor) ; Karlas, Jan (referee)
This diploma thesis is a case study focused on Polish public diplomacy as a tool of foreign policy and its changes between 2005 and 2019. The way how public diplomacy is exercised in the Polish case is significantly influenced by two factors - the size of the country or rather its influence and its geographic location, which is closely connected with particular societal, political and economic features with relation to the country's history. The aim of the thesis is to find out what are the foundations of polish public diplomacy, how it has been changed within the studied period and what it tells us about public diplomacy as a tool of foreign policy and the possibility of domestic actors to influence it. There is a deep cleavage between the two main political parties, which have alternated in government since 2005, and their preferences in domestic and foreign policy. Based on the outputs of Polish public diplomacy in four spheres - nation branding, cultural diplomacy, historical diplomacy and communication channels - and in organizational framework, the thesis analyses the interconnection between public diplomacy and foreign policy and also the strategy of Polish public diplomacy, taking into account the alternation of governing parties.
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Transformations of Czech-French bilingual sections in the Czech Republic from 1990s to present
Kačerová, Eliška ; Emler, David (advisor) ; Lukešová, Anna (referee)
Shortly after the end of communist regime, four Czech high schools opened French classes. These so-called bilingual sections could have been founded thanks to resumption of Czech-French relation after they were silent for more than 50 years. Support of this special school programme reflected the intensity of bilateral cooperation in the field of culture and education. However, in the present day it can be observed that bilingual French sections do not receive same amount of support and interest. In addition, their condition is not equivalent to state of their founding. This bachelor thesis focuses on the evolution of these sections and aims to analyse, which are the crucial changes from the beginning 1990 to this day that made an impact on them. The introductory of this paper presents the historical context. First chapter is dedicated to transformation that took place in France. In particularly it focuses on new approach to cultural diplomacy, that caused decline in interest for Czech Republic, and revaluation of amount of investment that goes to bilateral educational cooperation. Second chapter works with transformations that occurred in Czech Republic on several levels. First it refers to the change in society regarding French language but also French education system. Subsequently it describes...
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Olympic Games as a Component of Public Diplomacy (Case Studies Beijing 2008, Sochi 2014)
Pinkava, Matouš ; Dubský, Zbyněk (advisor) ; Veselý, Zdeněk (referee)
This thesis examines the Olympic Games as a tool of public diplomacy. The problem is solved through two case studies which enable to understand the role of the Olympic Games in public diplomacy and the possible benefits for public diplomacy resulting from organizing of the Olympic Games and from participation in the Olympic Games. The 2008 Summer Olympics in Beijing and the 2014 Winter Olympics in Sochi are chosen as the case studies for various reasons. Before hosting the games, both countries had interest in proving their strong position in the international field. Before the Olympics, both countries were also facing critique and pressure from the international community and before both Olympics, the possibility of boycott was often mentioned mainly in the western media. Based on four factors that evaluated the impact of these Olympics on public diplomacy of both hosting countries it was concluded that the hosting of the Olympics provided both countries with massive interest of international public, a generally nonnegative position of political elites, and excellent results of the home athletes. Despite ambiguity in the international reactions to the Olympics, it is possible to claim that the hosting of these Olympic Games had a positive short term impact on the public diplomacy of the hosting countries. This thesis also reveals a need for further examination of long term impacts of hosting the Olympic Games and other sporting mega events on public diplomacy.
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Cultural Diplomacy of Slovakia within the Presidency of the Council of the EU
Ihnátová, Ivana ; Peterková, Jana (advisor) ; Jeřábek, Petr (referee)
The main topic of the bachelor thesis is the cultural diplomacy of Slovakia during its Presidency of the EU Council, which was held in the second half of 2016. Despite the difficult task and challenge the Presidency was for Slovakia, it also gave it the opportunity to present its art and culture to a wider audience and to be more seen on the international scene. Therefore, the aim of the thesis is to characterize cultural diplomacy during the Slovak Presidency, to describe its individual activities, the cultural program and to evaluate its overall success. The first chapter of the thesis deals with the very concept of cultural diplomacy, its definition, the placement of cultural diplomacy in the system of foreign cultural policy, the relationship between cultural and public diplomacy, etc. The second chapter focuses on the cultural diplomacy of Slovakia, its actors, strategy and tools. In addition, it points out the difference between the cultural diplomacy of small and large states. The third part eventually deals with the cultural diplomacy of Slovakia within the Presidency of the Council of the EU.
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Foreign Cultural Policies of Global Cities: the Case of London and Paris in the years 2007-2016
Chocholová, Anna ; Tomalová, Eliška (advisor) ; Matějka, Ondřej (referee)
This Master's thesis examines the foreign cultural policies of global cities, and incorporates case studies of London and Paris during the years 2007-2016. It answers the question why, in what manner and with what results do these two global cities form the cultural sphere of their respective foreign policies. Through the analysis of the British and French cultural diplomacy, the thesis determines whether the foreign cultural efforts of global cities differ from the ones of their states and share common features among themselves, or whether the influence of the national models, contrary to the global cities theories, still plays the key role. Furthermore, the question of if, to what extent and with what results do Paris and London participate in cooperation among cities is addressed in order to asses Saskia Sassen's hypothesis about the formation of transnational urban networks. The thesis concludes that even though the cultural spheres of London's and Paris's foreign policies share many similarities, the influence of state models is still evident. London, as opposed to Paris, just like the United Kingdom as opposed to France, makes use of modern methods, including marketing and city/state branding, and at the same time puts emphasis on economic profit. On the other hand, both cities use similar tools and...
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The Role of Jazz in U.S. Cultural Diplomacy During the Cold War
Komrsová, Anna ; Sehnálková, Jana (advisor) ; Calda, Miloš (referee)
This Bachelor thesis deals with the role of jazz diplomacy within American cultural policy during the Cold War era. It depicts how jazz music was used as an effective tool to shape a positive image of the USA abroad in the midst of Cold War conflicts. The theoretical concepts which underlie this thesis are cultural diplomacy as a component of public diplomacy, and the concept of "soft power". This thesis also examines the function of African-Americans as official jazz ambassadors of the US. The aim of the thesis is to determine the impact of jazz diplomacy in particular countries of the Eastern Bloc. It stresses the importance of Voice of America radio broadcasts in the context of the influence of jazz on foreign audiences. The thesis comes to the conclusion that the impact of American jazz music on Eastern Bloc countries was substantial and it also affirms the importance of culture within public diplomacy.
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The Third Pillar of Foreign Policy? West German Foreign Cultural Policy in the 1960s and 1970s
Baštová, Petra ; Pešek, Jiří (advisor) ; Tomalová, Eliška (referee) ; Segert, Dieter (referee)
This doctoral thesis deals with fundamental changes in West German foreign cultural policy during the 1960s and 1970s. Its objective is not only to examine how and under what circumstances the first (West) German conception of foreign cultural policy was conceived or which institutions and individuals participated most actively in its formation, but also to assess the understanding and definitions of foreign cultural policy and its role in the overall foreign policy of the Federal Republic of Germany. Further, the topic is analysed within a broad historical and international context. The research primarily uses the methodology of political history but has also been inspired by cultural history and political science.
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Taiwan Scholarships as a Source of Soft Power
Šilhánová, Barbora ; Bečka, Jan (advisor) ; Sehnálková, Jana (referee)
Bachelor thesis "Taiwan Scholarships as a source of Soft Power" deals with the Taiwanese view of the concept of soft power, it introduces the scholarships offered to foreign students and finally assess the impact those scholarship have on their recipients. The core of the thesis is the research carried out by the author using semi-structured questionare and interview. The researched subjects were defined in advance as Czech students who went to one of Taiwan scholarships. The first chapter is an introduction to historical context of Taiwan's contemporary situation. It also describes the Taiwanese soft power interpretation and application in practise. The second chapter focuses on the Taiwanese scholarships offer for foreign students. The third chapter presents the foundings the research.
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