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Construction of Media Reality during Mirek Topolánek's Resignation Period
Renovica, Vera ; Šoltys, Otakar (advisor) ; Nečas, Vlastimil (referee)
The thesis Construction of Media Reality during Mirek Topolánek's Resignation Period analyses a total of 294 instances of media output published or broadcast between 20th March and 1st April 2010 and dealing with Mirek Topolanek's resignation from his positions within the ODS in the context of his statements for LUI Magazine. The interview dealt with the Jewish faith, homosexual orientation or the voters of the ČSSD. The theoretical part of the thesis elucidates themes related to the construction of reality as described by Peter L. Berger and Thomas Luckmann, media routines, which can contribute to this phenomenon, and the creation of myth according to Roland Barthes. The research part of the thesis uses the propositions of Critical Discourse Analysis with an emphasis on Critical Linguistics, to isolate discourses, which were used to establish a connection between Topolánek's statements for LUI Magazine and his exit from the ODS and politics in general. A partial analysis also notices how the linguistic tools of tabloid and non-tabloid media were brought closer together. Finally, the Semiotic Analysis focuses on the caricatures of Mirek Topolánek and identifies myths which served as a basis for perceiving his image and the possibility of his further political career.
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Czechoslovakia in 1968-1977 and its image in serial Vyprávěj
Menšíková, Iva ; Bednařík, Petr (advisor) ; Dominik, Šimon (referee)
My dissertation is dedicated to the problem of media construction of history in the case of the television series Vyprávěj. It concentrates on how much the series' adaptation of historical events and normal life in the era of normalization between 1968 and 1977 fits reality by comparing concrete historical events and key societal activities with their adaptation in the series. The work focuses on three special categories - fundamental historical events of that era, people's normal life and the lives of dissidents, with a final objective of finding out how well the series' adaptation matches the true history of the normalization era. First, I delimit the problem of television series in general and address the concept of seriality on the basis of the professional literature. Then I focus on the media construction of reality and representation history in culture, especially in television series. Because the series Vyprávěj addresses recent history, I also mention collective memory. After that I concentrate only on the series Vyprávěj and the problem of normalization in Czechoslovakia, in which era the story takes place. The second part of the dissertation is dedicated to concrete events of the era - how they really happened according to the professional literature and narration of contemporary...
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La Republica Checa: the media image
Krátká, Alice ; Křeček, Jan (advisor) ; Cebe, Jan (referee)
The thesis titled La República Checa: media image is focused on the quantitative analysis of media representations of the Czech Republic and its actors in Spanish newspapers El País and La Vanguardia in the period of 2011 and 2012. The main goal of this work is to determine how the media image of the Czech Republic is presented in this newspapers and how was constructed. Through the quantitative analysis based on the theoretical background determines the media space provided to the news about the Czech Republic by the Spanish newspapers, the topics in which was the media image of the Czech Republic displayed, and the measure of news values and news sources related to the Czech Republic. The basic assumption is a presence of the media routines which influence the media image. Powered by TCPDF (www.tcpdf.org)
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The influence of media on body image with emphasis on the issue of eating disordes
Říhová, Petra ; Jirák, Jan (advisor) ; Reifová, Irena (referee)
The thesis "The Influence of Media on Body Image with Emphasis on the Issue of Eating Disorders" deals with the impact of media on body perception regarding the current beauty ideal, the cult of slenderness as well as the causes of eating disorder spreading in today's world. This thesis aims to determine how media influences body image of the current society and what part it has in the origin of eating disorders. In terms of this aim, the thesis is divided into theoretical background, a part about body image, followed by the part about beauty ideal, then eating disorders and research. The theoretical part discusses the theory of social and media reality, expected media impacts on people as well as selected theories concerning the media impact on body image. The next part deals with the term body image. The third part involves discussion about the ideal of beauty and introduces three current theories about direct impact of media on body image. It also shows some examples from today's media concerning the topic. The fourth part deals with the eating disorders and their media discourse, followed by few examples of their spreading trend and also campaigns against them. The quantitative analysis aims to find out about today's population body image, the importance of appearance and connection between media...
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The current media coverage of the prague public transport company
Řehková, Aneta ; Hejlová, Denisa (advisor) ; Wolák, Radim (referee)
The diploma thesis "Media Coverage of Prague Public Transport Company" intends to describe the media image of the company in selected Czech dailies Metro, MF Dnes, Právo and Pražský deník during the years 2011 and 2012. A total of 680 articles were analyzed both quantitatively and qualitatively systematically describing their content during the period mentioned. The theoretical part introduces the reader to a broader context and serves as a platform anchoring the practical part. At first this part introduces the chosen methodology and then the results and interpretation. The quantitative content analysis explores how often and how much the topic appears in print media, its timing during the given period, and deals with researching of mainly published topics mentioned in press and their relationships in connection to Prague Public Transport Company. The thesis also focuses on the types of articles (hard news and soft news) and also examines which actors appeared in the selected newspapers. The next part deals with the linguistic interpretation of individual statements about Prague Public Transport Company, therefore, in what areas is the subject of analysis evaluated positively or negatively, on the basis of the attributes of language resources and comparison. The obtained data evaluation leads me...
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Comparison of the media image of prosecutors G. Falcone and P. Borsellino in Italian press before and after the year 1992
Šauerová, Jana ; Cebe, Jan (advisor) ; Hájek, Roman (referee)
The topic of Mafia and the fight against it has always been very closely followed by media. The content of the news does not, however, always reflect the truth; sometimes we can even see an inclination to subjectivity and bias. On the example of Italian prosecutors Giovanni Falcone and Paolo Borsellino, it is shown how the media formed the medial image of people who were particularly engaged in fighting the organised crime. Falcone and Borsellino were two Sicilian prosecutors who made a significant contribution in fight against the Mafia in the 1980s and 1990s. The medial image of both prosecutors was changing over time. The goal of this thesis is to compare the medial image of both prosecutors created by two Italian daily newspapers before and after 1992 (the year of the assassination of the prosecutors) and to asses the eventual differences in the approach of these periodicals. Qualitative analysis of selected regional and national newspapers shows that before the assassinations in 1992, Falcone and Borsellino were criticized and attacked, on the other hand, after 1992, a heroization process occurred. The medial content of both periodicals have been compared and specific topics covered by each of them have been identified.
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Media reflection of Václav Havel based on his speech to the U.S. Congress in February 1990
Jirkovská, Petra ; Jirák, Jan (advisor) ; Dorčáková, Jana (referee)
This thesis is focused on the media's reflection of Vaclav Havel following his speech to the U.S. Congress in February 1990. Four Czechoslovak dailies have been analyzed - Rude Pravo, Mlada Fronta, Lidove Noviny, Prace - and three American newspapers - The New York Times, USA Today and The Washington Post. The period under consideration is from 15 February to 1 March 1990. I also looked at how the event was viewed ten and twenty years later. In that respect, only the Czech press has been analyzed in the period of February 2000 and 2010. For the purpose of this analysis, a qualitative research method was chosen, which allowed me to better assess and interpret the depiction of Vaclav Havel in the respective media. The theoretical part focuses on the social and political situation in Czechoslovakia in the winter of 1990 and on the role of Vaclav Havel in the foreign policy. Each newspaper is described including differences in the historical development of Czechoslovak and American press. The objective of this thesis is compared with the social and media construction of reality.
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Representation of Jiri Kajinek in Czech print in 2010
Pošepná, Kateřina ; Trampota, Tomáš (advisor) ; Hronová, Tereza (referee)
The main concern of the thesis is the ability of the media to construct the image of criminals and it is demonstrated on the case of Jiří Kajínek. Criminality is a special topic most of the population has no personal experience with, and, therefore, they have to rely completely on the information offered by media. Jiří Kajínek is the most famous czech prisoner and, in its practical part, the thesis tries to explore the way the publicistic titles presented his case to public in 2010. Most of the examined titles takes Kajínek's side and does not offer balanced information regarding the case. This partiality is reflected mainly in the way of signification associated with Kajínek, in the framing and in the form of particular articles. The thesis then observes the influence of the Kajínek movie on his media presentment and its development. It focuses at the amount of media space given as well as at the way of the representation itself. Differences in both aspects have been found in particular titles.
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Czech EU Presidency seen through the eyes of the member and non-member country: Semioticanalysis of the czech and swiss printed media in the period of the Czech EU Presideney
Lišková, Radka ; Šoltys, Otakar (advisor) ; Nečas, Vlastimil (referee)
The master thesis "Czech presidency through the eyes of the member and non- member country" considers with the confrontation of articles from the time period of the EU-Czech Presidency which were published in the Czech newspaper Hospodarske noviny a in the Swiss newspaper Neue Zürcher Zeitung. The work concerns with that point how both newspapers constructed the reality of the Czech Republic during its EU-Presidency. The analysis will proceed through the framing method and semiotic analysis. From the framing analysis will result the quantitative data and in the semiotic analysis is included the critical discoursive analysis. The CDA will be discussed in the thesis. Media shows to the audience the secondary reality and they have impact to that what the people think about and what attitude they contain to which event. At this process participates the language. In the master thesis we would like to prove that the Swiss media Show another reality than the Czech one.
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