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Development strategy of the sport club BK Klatovy
Křiváčková, Tereza ; Opelík, Daniel (advisor) ; Ruda, Tomáš (referee)
Title: Development strategy of the sports club BK Klatovy Objectives: The objective of this bachelor thesis is to propose a system of objectives in time sequence in terms of sports, economic and social areas for the small-town basketball club BK Klatovy, z.s. Methods: In this thesis the qualitative research method has been used. Primarily, documents provided by the club for the purpose of this research were analysed, the next step was to conduct semi-structured interviews with selected club members. Choosen analyses for this thesis are PEST analysis to map the macro-environment and internal resource analysis to map the internal functioning of the club. Results: The analyses carried out showed what the club should focus on. The biggest problem in the club is the lack of experienced coaches and overall poor communication and atmosphere. The club also has deficiencies in promotion and use of innovation in the technological direction. On the other hand, the ownership of the gym, which allows the club to run ancillary economic activities, and the proper use of subsidy programs are advantages. The club has been proposed steps, developed in a time sequence, which, if properly implemented, could help to improve the situation. Keywords: strategic planning, PEST analysis, strategic objectives, internal...
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Comparison of the defined subjects in the dance field
Machová, Veronika ; Šíma, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Comparison of defined subjects on the dance field Objectives: The main target of this thesis is creation of analyses of two dance groups from Czech Republic, specifically Paul-Dance Jilemnice and Enliven Centre, followed by mutual comparison and creation of set of recommendations to help improve their further work. Methods: In this thesis I used the internal analysis, PEST analysis and comparative analysis, on whose basis I created SWOT analyses of both dance groups, thanks to which I suggested possible recommendations. Results: This thesis brings information about their current situation to both dance groups, points out the shortages and recommends steps for improvement. Both groups have been affected by worldwide economic crisis, which caused not only loss of members, but also loss of sponsors. Moreover, Paul-Dance collects low membership fees, which ensure stable flow of finance to the budget; Enliven Centre does not have all individual age categories filled. Keywords: associations, dance, dance group, internal analysis, PEST analysis, comparative analysis, SWOT analysis
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Customer Satisfaction
Pišková, Martina ; Holendová, Petra (referee) ; Schüller, David (advisor)
The thesis deals with the analysis of customer satisfaction of the internet shop Nejbaby, s. r. o. The first part explains the theoretical concepts associated with the chosen theme. The second part is devoted to analyses of the external and internal surroundings of the selected enterprise and also includes a marketing research containing data collected via customised questionnaire. Based on the questionnaire assessment, proposals are presented in the last section, aiming to increased customer satisfaction.
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Strategy of an Enterprise
Pašavová, Michaela ; Kovář, František (advisor) ; Trnka, František (referee)
The aim of the thesis is an execution of strategic analysis wich is based on the Internal and external analysis.The strategic analysis is applied to business kooperative Soběšice which deals with the agricultural production. The processing includes the theoretical-methodological and practical part. The diploma thesis contains PEST analysis, 4C method, sector analysis, Porter model of five forces, VRIO analysis, financial analysis and SWOT analysis. The thesis contains a comprehensive view of the present state of the company and its surroundings. The output is the development of a strategy for future business development.
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Strategy of an Enterprise
Havrdová, Jitka ; Kovář, František (advisor) ; Dvořák, Jiří (referee)
This thesis consists of two parts. In theoretical part of the research, there are findings about strategies, their management, options, different approaches, and also some specific analyses from a number of domestic and foreign authors. In the practical part of my research, there is a further process of strategic analysis of a specific company- in this case, DUDAK- Strakonice Town Brewery, a.s. I used analyzes like Porter's five forces model, Industry analysis, PEST analysis, Financial analysis and Marketing mix in this thesis. Aim of this study is to conduct a complete strategic analysis of the business and suggest a specific strategy for its further positive development.
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Strategic analysis
Švorc, Michal ; Krause, Josef (advisor) ; Boukal, Petr (referee)
The aim of the bachelor thesis is to conduct a strategic analysis of the company ZEAS Podorlicko, a.s. This company operates in agriculture sector. They specialize in livestock and crop production as well as in operation of a biogas plant. The thesis consists of 2 parts. The first part is theoretical and it describes a procedure of strategic analysis construction. These procedures are applied for company in the practical part. The results from the practical part are summarized in a SWOT analysis, which is necessary for recommendations for the company.
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Strategic Analysis of TKZ Polná, Ltd.
Jouklová, Dagmar ; Fiala, Roman (advisor)
The aim of this thesis, which is titled Strategic Analysis of TKZ Polná, Ltd. is to perform a strategic analysis in this company and then suggest some possible recommendations. The theoretical part presents analytical methods and tools, which are suitable for analysis of the internal and external environment of the company. In the practical part, these methods are applied to the company. The analysis results from the practical part are then summarized in the SWOT analysis, where the individual factors are evaluated using the EFE and IFE matrix. The values from these matrices are recorded in the TOWS matrix, which allows to suggest possible strategic recommendations or new strategies for future development of the company.
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Strategy and strategic analysis of small business
Maximova, Darja ; Svobodová, Ivana (advisor) ; Müllerová, Jana (referee)
The diploma thesis deals with proposing a new suitable strategy for the selected company. For this purpose, methods of strategic analysis are used. On the basis of the analyzes carried out, the company's strengths and weaknesses, possible threats and opportunities are identified. The thesis is divided into two main parts, namely the theoretical-methodological part and the practical part. In the first part are theoretically explained the basic concepts of strategic management. The practical part analyzes the external and internal environment of the selected company. Outputs of the analyzes are the basis for formulating an appropriate strategy for the future development of the company.
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Strategy of an Enterprise
Švirk, Martin ; Kovář, František (advisor) ; Trachta, Václav (referee)
The aim of this thesis is to conduct strategic analysis for YORK, spol. s .r. o., specifically an external and an internal analysis. Based on these analyzes, the author suggested the strategy for the chosen company and recommended the future developement. The diploma thesis is divided into the theoretical, methodological and application part. The first part of the thesis explains the basic strategic concepts first. After that, the analyzes for the external and internal environment of the company and the methodology for creating the strategy are characterized. As for the methodology of the thesis, there is described, with what methods for analysis and data collecting the author came to the conclusion. Then the application section follows, which starts with the characteristic of the analyzed company. The external and internal analysis is applied on the company YORK, spol. s r.o. These analyzes define opportunities, threats, strengths and weaknesses. These factors are then processed in a SWOT analysis which synthesizes the acquired findings from the mentioned analyzes above. Based on the SWOT analysis, the strategy and recommendations for YORK, spol. s r. o. are formulated.
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