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Women in the management of Czech ice hockey
Václavková, Karolína ; Chladová, Marta (advisor) ; Turková, Kateřina (referee)
Diplomová práce se zabývá problematikou zastoupení žen v managementu hokejových týmů, které hrají českou nejvyšší soutěž v sezóně 2022/2023. Práce se zaměřuje na působení žen v tomto světě, který je většinovou společností vnímán jako převážně mužský. Cílem této práce je zjistit, zda jsou ženy schopny se v tomto prostředí dostatečně realizovat, jak toto prostředí samy vnímají a jestli je český hokej připravený dát ženám prostor. V teoretické části se práce věnuje mediálnímu prostředí a jeho specifiky, dotýká se tématu genderu, stereotypů i diskriminace. Vymezen je i pojem managementu. V praktické části bylo vyzpovídáno sedm žen napříč hokejovou extraligou i různými pozicemi v hokejovém managementu, a to metodou polostrukturovaného rozhovoru. Z nich pak bylo dosaženo závěrů za užití metody zakotvené teorie. Součástí praktické části je porovnání výsledku této práce s výsledky diplomové práce, která se zaměřovala na působení žen redaktorek ve sportovních redakcích. Abstract The thesis deals with the issue of women's representation in the management of hockey teams playing in the Czech top competition in the 2022/2023 seasons. The thesis focuses on the role of women in this world, which is perceived by the majority society as predominantly male. The aim of this thesis is to find out whether women are...
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When the general nurse is a man...
Tomášková, Vanda ; Růžička, Michal (advisor) ; Bosá, Monika (referee)
In the upcoming years, the healthcare and social system in the Czech Republic is expected to encounter a significant surge in the deficit of general nurses due to the anticipated retirements. One of the strategies that could help mitigate the impacts of the expected shortage of healthcare professionals in this area of expertise is to attract more men to pursue careers in nursing. This thesis examines the subject of integration of men into teams predominantly composed of women in intensive care units. The aim of the thesis is to determine how alterations in the gender composition of initially exclusively female teams impact the processes related to group dynamics. Interim objectives included finding a suitable strategy to facilitate men's entry into teams predominantly composed of women, as well as identifying the abilities and skills through which men could improve the current provision of nursing care. With information obtained in this manner, we should be able to implement appropriate measures that support not just the recruitment but also the retention of new employees. The key challenge in this area will be to guarantee transparency and equal conditions for both women and men who will choose to work in this area of expertise. Keywords: gender, gender stereotypes, group dynamics, human...
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Female Sports Commentators in Czech Television, gender aspects, professional experiences
Machalíková, Libuše ; Vochocová, Lenka (advisor) ; Štoll, Martin (referee)
The bachelor's thesis "Female Sports Commentators in Czech Television, gender aspects, professional experiences" analyses the work experiences of women and men in the sports editorial department of Czech Television, with a focus on gender stereotypes, and obstacles and positive trends with regard to gender equality. The theoretical part explores and defines key terms such as media, sports media, feminism (radical, social, Marxist, and socialist), and gender roles. The methodological section describes the research objectives, defends the choice of a qualitative approach, and details the data analysis process. In the practical part, the results of interviews with women and men from the sports editorial department are presented. The research suggests that gender equality in sports journalism is gradually increasing, but challenges persist, such as structural inequalities in leadership. The contribution of this work lies in providing a comprehensive overview of gender aspects in sports journalism.
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Male gaze in advertising of shaving products targeted to women
Pollaková, Kateřina ; Rosenfeldová, Jana (advisor) ; Houdek, Petr (referee)
The bachelor's thesis Male gaze in advertising of shaving products targeted to women deals with the topic of male gaze in advertisements for women's razors. The aim of this work was to find out whether and if the male gaze manifests itself in advertisements, or if the depiction of women in advertisements changes over time. The qualitative content analysis showed that the male gaze is manifested in advertisements for women's razors, and even that its influence on the portrayal of women has changed over time.
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Implementace genderové problematiky do výuky
DAVIDOVÁ, Lucie
The thesis addresses the effective inclusion of gender and feminism issues into education. The theoretical part of the thesis describes the basic concepts of gender and feminism, their development, and current issues - mainly targeting the topics of gender roles and stereotypes in society, feminized positions, and the issue of gender pay-gap. The following part of the thesis focuses on the area of the Czech education system and tries to answer these associated questions: Are some of the mentioned stereotypes applied in Czech education? How does gender-sensitive education work? How is feminism viewed within Civic Education? The practical part of the thesis is then devoted to the application of the theoretical knowledge and shows the model lessons addressing the topic of feminism and gender, included in the curriculum of Civic Education. These lessons were used in lessons of Civic Education at the EDUCAnet Grammar School České Budějovice s.r.o. Prior to the implementation of these lessons, students filled in a questionnaire focused on the topic of gender and feminism. After completing the lessons, a reflection on the effectiveness and their impact on the students was conducted.
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Perception of stereotypes in advertisement by children of age 4 - 6 and 11 - 13
Kovačovičová, Dominika ; Rosenfeldová, Jana (advisor) ; Klabíková Rábová, Tereza (referee)
The bachelor thesis is devoted to the perception of gender stereotypes in advertising among children in two age groups, 4 to 6 years old and 11 to 13 years old. Children are considered more vulnerable to the effects of advertising compared to adults. This applies to the influence on purchasing behaviour, as well as to the acquisition of displayed content, for example in the case of stereotypes. The goal of the research was to find out if and how children in these two age groups perceive gender stereotypes in advertising and to compare these groups with each other. The research used interviews and selected activities aimed at different types of advertisements to understand the decision-making process based on them, to investigate how children replicate stereotypes in their own work and to understand what is significant for children in advertisements. The thesis also includes possible approaches and issues of a research with children and, last but not least, the ethics of this type of research. Based on the research, it was found that children in the younger group replicate gender stereotypes significantly more in advertising and in general, and they also use gender to defend their decisions and choices. In the older group, on the other hand, gender stereotypes were less noticeable, and children in...
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