Original title: Male gaze v reklamách na holící produkty pro ženy
Translated title: Male gaze in advertising of shaving products targeted to women
Authors: Pollaková, Kateřina ; Rosenfeldová, Jana (advisor) ; Houdek, Petr (referee)
Document type: Bachelor's theses
Year: 2023
Language: cze
Abstract: [cze] [eng]
Bakalářská práce Male gaze v reklamách na holící produkty pro ženy se zabývá tématem male gaze v reklamách na dámské žiletky. Cílem této práce bylo zjistit, zda a jestli vůbec se male gaze v reklamách projevuje, případně jestli se zobrazování žen v reklamách v čase mění. Z kvalitativní obsahové analýzy vyplynulo, že male gaze s v reklamách v reklamách na dámské žiletky projevuje, a dokonce že se postupem času jeho vliv na zobrazování žen měnil. The bachelor's thesis Male gaze in advertising of shaving products targeted to women deals with the topic of male gaze in advertisements for women's razors. The aim of this work was to find out whether and if the male gaze manifests itself in advertisements, or if the depiction of women in advertisements changes over time. The qualitative content analysis showed that the male gaze is manifested in advertisements for women's razors, and even that its influence on the portrayal of women has changed over time.
Keywords: advertising; feminism; gender stereotypes; male gaze; razors; shaving products; feminismus; genderové stereotypy; male gaze; produkty na holení; reklama; žiletky

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/184979

Permalink: http://www.nusl.cz/ntk/nusl-535765


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses