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The Purchase Decision Making Process of Durable Goods
Kučaba, Martin ; Remr, Jiří (advisor) ; Tuček, Milan (referee)
This bachelor thesis examines the decision-making process of purchasing durable goods, aiming to explore how a consumer in the purchasing process is influenced by his/her primary social groups. This thesis also looks at what are the specific influences of individual members, and what kind of roles these members have. At the same time, it examines the sentiment towards e-mobility in the buyer's social environment. The practical part of the thesis itself is based on qualitative research in which six interviews with EV owners were conducted. During the interviews, the respondents were retrospectively coming back to their past purchasing experiences. The transcripts of the interviews were then analysed using the open coding method, which allowed to make some remarkable findings. The results of this study show the changing influence of the primary social group on consumers at different stages of the purchase process. The tendency of buyers to selectively filter only the positive comments was also revealed, especially at the beginning of the car purchase decision process. The main findings of this thesis point out the undoubted influence of partners on the purchase process. Results also capture a significant difference between the influence of the family of procreation and family of orientation on the...
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NEO 2
Molišová, Kateřina ; Remešová, Anna (referee) ; Klímová, Barbora (advisor)
Diploma thesis is an environmentally and process oriented project which is based on the issue of the so-called bark beetle calamity. It deals with the personification of non-human life. It uses experience with materials, their handling and processing.
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Power-producing and Environmental Strategy of Czech Republic
Urbánek, Štěpán ; Brázdil, Marian (referee) ; Špiláček, Michal (advisor)
This bachelor thesis deals with energy and environmental strategy of Czech Republic. Part of this work is the description of international and intrastate documents which describes conditions and strategy objectives that not only our country must reach and fulfil them. Next is processed structure of the energy mix of Czech Republic and its predictable progress. In the next part of the work there is a characterization of possibilities how to produce electricity by renewable resources or nuclear energy and concept of using these sources in the future. The last part of the work contains prospect of reducing emission greenhouse gases.
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Islam and the Environment: Ecological Problems in the view of Contemporary Islamic Jurists and Philosophers
Koláček, Jakub ; Ťupek, Pavel (advisor) ; Novák, Ľubomír (referee)
This thesis analyzes contemporary interpretations of Islamic religious ethics regarding the environment and its problems. The first part introduces a theoretical perspective in which the analyzed problem is viewed as historico-sociological problem of interaction between the modern phenomena of environmentalism and the traditional framework of religious ethics. The object of the second part is a close analysis and summary of those parts of the religious textual tradition which are included in the contemporary ethico-religious interpretations of environmental problems. In the third part, three separate discourses of contemporary Islamic environmental ethics and two other perspectives are distinguished and analysed using texts which represent them, published on this topic in English and Arabic. On this material common features of Islamic ethical attitude towards the nature and environmental problems are demonstrated as well as notable differences between the interpretations of jurists, layman activists, institutions and other actors. Attentions is paid to various possible relations between modern environmental concepts and notions and traditional ethico- religious Islamic tenets including their possible political and social implications.
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Development of Social Adaptability of a Human within Eco-communities
ŠTÁHLICHOVÁ, Klára
This bachelor´s thesis is theoretically-empirical. It focuses on examining the social adaptability of people living in ecological communities and on the potential of their primary and secondary sociability in these specific societies. It explains the basic terms and provides an overview of the historical development of the ecological movement, selected eco-social communitites on the territory of the Czech Republic and beyond. In the practical part of the thesis, the aim of the research is to prove whether an ecological community functions as a primary sociability institution or not and whether the competencies of a social worker correspond with the competencies of an ecological community.
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Ecological Issues in Czechoslovakia
Hrubeš, Jan ; Vaněk, Miroslav (advisor) ; Valeš, Lukáš (referee) ; Novák, Arnošt (referee)
Práce se zabývá vývojem ekologického hnutí v Československu. Svoji pozornost zaměřuje především k vývoji ekologických iniciativ a ekologického diskurzu v době komunistické nesvobody a v době celospolečenských změn v listopadu 1989 do období rozpadu Občanského fóra v roce 1991. Nedílnou součástí je rovněž analýza vzniku a vývoje Strany zelených, která se stala předmětem scénářů a pokusů o provedení politických reforem v rámci komunistického režimu. Cílem práce je zjistit, jak téma ochrany přírody rezonovalo především v oblasti opozičních a režimních struktur a jaký osud jej následoval v období porevolučního vývoje následovaný otázkou, proč došlo k postupnému úpadku ekologického povědomí ve společnosti. Ke splnění cíle práce byla využita metoda orální historie, jež zprostředkovává pohledy oslovených narátorů - pamětníků problematiky úlohy ekologické karty. Tímto přístupem se snaží nahradit především chybějící archivní materiály. Formou obsahové analýzy a komparace se práce pokouší srovnávat procesy probíhající v západní Evropě s ekologickou tématikou v Československu. Práce se oborově nachází na pomezí historie, politologie, ale také sociologie, přičemž zdůrazňuje akcent historicko-politologický. Ze závěru práce vyplývá, že ekologická karta v rámci československé společnosti získala silnou tradici,...
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Students' Relationship to the Nature
Zimová, Eliška ; Novotný, Petr (advisor) ; Jančaříková, Kateřina (referee)
This thesis titled "Students' Relationship to the Nature" deals with the topic of students' relationship to the nature. This relationship is found out on the basis of a questionnaire, which was created by the German doctor and teacher Otto Schmeil in the year 1899. The first part of this thesis contains the definition and explanation of basic concepts related to the subject, such as nature, relationship to the nature, ecology and environmentalism, etc. The second part is dedicated to the research. The original questionnaire comes from the book of Dr. O. Schmeil, that is titled "Über die Reformbestrebungen auf dem Gebiete des naturgeschichtlichen Unterrichts". In 1899 this questionnaire was submitted to 150 respondents in the age of 12-14. The questions in this questionnaire are focused on the experiences of pupils with nature, such as for example: "Have you ever seen how to make cheese?", "Have you ever seen a snail in move?", etc. The same questionnaire was submitted to 405 pupils in nowaday Czech schools that were in the same age composition as the originally questionned were. The final discussion and conclusion is dedicated to a comparison between the replies of the respondents in 1899 and in 2015, and at the same time, in the research from the year 2015 to a comparison between respondents from...
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Comparison of the Programmes of the Green Party in the Federal Republic of Germany, Austria and the Czech republic in the years 1990 - 2014
Veselá, Martina ; Stracený, Josef (advisor) ; Lánský, Ondřej (referee)
This thesis compares the electoral programmes of green political parties in the Federal Republic of Germany, the Republic of Austria, and the Czech Republic in the years 1990- 2014, namely the German party Alliance '90/The Greens, the Austrian party The Greens - The Green Alternative, and the Czech Green Party. The beginning of the work provides an explanation of the concepts related to green politics, such as ecology, environmentalism, environment and sustainable development, whose knowledge is essential for understanding the major themes of the electoral programmes. Subsequently, the origin and history of all three political parties are outlined. The actual comparison is performed in a twofold manner. The first one compares the content of a specific programme with the previous ones and the second one compares the programmes of all three green parties for the same or the close electoral period. Furthermore, the format of individual programmes is characterized. Attention is focused on the major thematic areas, similarities and differences, and on the position of these parties before and after a particular parliamentary election being held.
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