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Photo diary
Kunderová, Tereza ; Arbanová, Linda (advisor) ; Magidová, Markéta (referee)
The main topic of this bachelor's thesis is the diary phenomenon, more specifically diary as a form of art or other visual form, such as photography. The purpose of its theoretical part is to briefly describe the general evolution of the traditional diaries and personal journals and subsequently deal with the diary as a specific form of art piece. This part also introduces Czech visual artists who used to work/still work with the diary phenomenon creatively - Vladimír Fuka, Jiří Kolář, Josef Jindřich Šechtl and František Skála. Theoretical part also deals with the new contemporary virtual forms of diaries such as personal websites, blogs and social networking sites, shows some of their specific examples (chosen from unique public social network profiles/accounts as well as from interesting online art projects). and describes generally the brief history of this phenomenon. The practical part of the thesis introduces author's own photographic diary project consisting of everyday photos taken to show personal feelings during her study stay abroad. The didactical part attempts to bring the diary phenomenon into arts education in schools. It suggests an art project series thematically connected to the theoretical part of this bachelor's thesis. The major objective of this text is to show the...
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Monetization of Online Content and Its Effect on the Reception of Blogs
Novotný, Marek ; Švelch, Jaroslav (advisor) ; Vochocová, Lenka (referee)
"Monetization of the internet content and its effect to the blogs reception" diploma thesis deals with journalism on the verge of the second decade of 21st century. Thesis describes changes, which are happening right now. It focuses on problems faced by traditional media and possibilites which are being opened for more agile on-line media. With the help of public opinion surveys, it shows views of the media consumers as well as those of media producers representatives. It also maps possible ways to monetize content as is advertising model, micropayments model, freemium or paywall and expounds advantages and disadvantages of each of them. In the next part it shows, how the monetization is used on different case studies, such as web server Motejlek.com, Slovakian media content subscription system Piano and successful American project The Huffington Post, which combines news aggregator with comments section and blogs. In its end the thesis is using the gathered knowledge and data to show strategies, which might be useful in today's fast changing world of media and on the other side shows weaknesses of some other concepts which author of the thesis doesn't accept as viable. Keywords Aggregator, blog, advertising, micropayments, monetization, Murdoch, new media, Piano, paywall
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Iranian opposition and blogging-the phenomenon of Citizen journalism in non-free society
Hrdina, Matouš ; Nečas, Vlastimil (advisor) ; Švelch, Jaroslav (referee)
The Master's thesis Iranian opposition and blogging - the phenomenon of Citizen journalism in a non-free society is focused on analysis of blogging as an opposition's communication tool within the nondemocratic regimes, contemporary Iran in particular. The research question is How can be the opposition's communication performed by blogging and what are the limitations and possibilities of such communication. The primary hypothesis is that the blogs are not used for direct manangement of opposition's actions, but rather as an alternative space for free expression. Four opposition's blogs written in english are analysed by means of qualitative analysis. The main criteria for selection of blogs were that the blog should be actualised on regular basis, based in Iran or at least written by a native Iranian, and clearly be in favour of the opposition's ideology. Content published between march 2009 and march 2010 was selected for analysis, for it was the period of disputed presidential election and following citizen's unrest in Iran. The issues of media's effects are not discussed in the thesis. Aside of the analysis, certain theoretical models of communication and their potential use within Iran's blogosphere are discussed. The analysis finally confirms that the bloggers have a potential to become...
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Czech food blogosphere and its development
Bambušková, Martina ; Nováková, Petra (advisor) ; Zábrodská, Kristina (referee)
The thesis deals with the Czech food blogosphere and its development. It describes food studies and theoretical disciplines which had participated on the development. It presents current trends of online gastronomy. It defines blogs with the short note of the Web 2.0, describes their history. Also mentions the authors of the blogs as online influencers who might influence own readers and their opinions. It is followed by the history of foreign and Czech food blogs with their main representatives. Commercial possibility of blog and professionalism of bloggers is also mentioned. Part of the thesis presents the external and internal motivations to write blog. Shortly, the thesis describes the critism of food blogs and also the plagiarism issues. The thesis presents the future of blogging as well. The conducted qualitative research is based on six semi-structured interviews with food bloggers and deals with their opinions of the Czech food blogosphere and creating and maintaining the blogs. It researches their motivation to write and tries to find out the positive and negative aspect of blogging and presumed development of Czech food blogs.
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Phenomenon of digital labor and its diverse practice in use of blogs in the Czech Republic
Umlaufová, Pavla ; Jirků, Jan (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis, The phenomenon of digital labor and its diverse practice in use of blogs in the Czech Republic, aims to bring the current definition of the concept of digital labor and its applicability into the Czech blogosphere. The theoretical part of this work focuses on the demarcation, definition of, and perception of the concept of digital labor, and the blogosphere, which is mainly based on theoretical concepts of Christian Fuchs, Sebastian Sevignani, Ursula Huws, Trebor Scholz, that proceeded the political economic theory of Karl Marx. The analytical part of the thesis presents the environment of the Czech blogosphere, which is based on the interpretation of the data of quantitative research conducted in the Czech Republic as part of a wider project IPREX BLOGBAROMETERM in 2014 and 2015 and secondly on qualitative research, which aims to answer the research question, if Czech bloggers perceive their creative activity as work and leisure activities, or merge their very different activities in one. Keywords Digital labor, digital work, blog, blogosphere, playbour, prosumption, Fuchs
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The impact of brands on fashion and lifestyle blogs
Cirhanová, Jiřina ; Křeček, Jan (advisor) ; Vochocová, Lenka (referee)
This master thesis' main topic is fashion and lifestyle blogs and the impact of the brands and the ideal of beauty that is widely promoted in the media on them. The aim of this thesis is to find out which type of the brands can be mostly found in the blog posts with personal style of the successful bloggers and if there is a type of physical appearance that prevails among them. I am using the quantitative image analysis of Gillian Rose to test these hypotheses on photographs of bloggers. I was inspired by the work of Catherine Lutz and Jane Collins. My hypotheses are tested on photographs from three websites (Lookbook, Chictopia, Bloglovin') where bloggers are hierarchized. Bloggers are opinion leaders. This means it is advantageous for the marketing departments of brands to collaborate with them because bloggers can effectively influence their readers. Brands play an important role in life of people that believe brands can non-verbally tell the character of the brand consumer. In these days the Eurocentric ideal of beauty and the ideal of thin bodies are forced especially on women by media. The thinness is in the advertisements connected with attractiveness and successfulness, which is transferred also in the real life of people. The conclusion of this thesis indicates that there are most often...
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Universal Blog Manager
Linka, Marek ; Ježek, Pavel (advisor) ; Kofroň, Jan (referee)
Sharing opinions and feeling on the Internet (blogging) is becoming increasingly popular with passing years. Application developers reacted to this trend and created many desktop applications making publishing simple. But almost none of these applications bring the whole power of the blogging engine to the user. We decided to fill this gap by designing a plugin-extensible desktop application capable of accessing any blog and harnessing all its potential, while still remaining simple and intuitive. By completing our intent, we created an application powerful enough for an exert user, yet simple enough for an average blogger. This application effectively fills the gap left open by more publishing-focused blogging tools.
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Bloggers as professional journalists
Váňová, Veronika ; Láb, Filip (advisor) ; Jirků, Jan (referee)
The thesis focuses on the status of the blogosphere in traditional journalism. It defines blogs, describes their history, typology and audience, which has changed from passive recipients of media content to its active creators. The thesis depicts convergence as a process in which amateur journalists affect the institution of traditional journalism by publishing online. This gave rise to a new phenomenon, called participative journalism, which is a potential source of discrepancy between traditional and new media. The thesis voices mutual criticism and arguments from both professional journalists and bloggers. This need not prevail if these two media systems learn to live in symbiosis. The thesis further mentions the legal protection of bloggers in the Czech Republic and the democratizing potential of the blogosphere. The conducted qualitative research is based on twelve structured in-depth respondent interviews (both bloggers and editors) and focuses on the cooperation between lifestyle magazines (and newspapers) and bloggers. It examines motivations to take up the cooperation, its progress and its advantages and disadvantages. The research demonstrates that a symbiotic relationship is possible. It also discusses some notions introduced in the theoretical part of the thesis.
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Different approach to mediation in the blogosphere and the mass media
Bartl, Tomáš ; Šoltys, Otakar (advisor) ; Křeček, Jan (referee)
Diploma thesis "Different approach to mediation in the blogosphere and the mass media" deals with the means blogs and mass media use to mediate news topics and expert topics to their audiences. In addition this study deals with the relationship between blogosphere and mass media. In the theoretical part this study brings depiction of the development of blogs through the scope of democratic media and democratization of the public sphere. Theoretical part furthermore discusses different approaches to the blog definitions and its basic characteristics. On the basis of this discussion it divides blogs into different types. Finally, this part offers summary of the former studies concerned with blogging. This part creates the base for the construction of research questions and hypotheses. The practical part is concerned with carrying out the content analysis of the articles connected to two different topics. As news topic was chosen the topic of placing the US radar on the Czech Republic territory. This topic was covered between years 2006 and 2008. As expert topic was chosen the introduction of the new micropayment service Paysec. Individual findings are interpreted with the help of statistical methods. Conclusion discusses generalized findings and theoretical implication of the study.
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