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Framing of alcohol in the Czech press and its comparison in the period before and during COVID-19 pandemic
Andresek, Šimon ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
The diploma thesis focuses on how the topic of alcohol consumption was framed in the Czech press in two subsequent periods: 2018-2019 and 2020-2021. The emphasis is put on comparing the findings from both research periods, both in terms of frames and other variables studied, such as the topic, the source cited, or the relationship between the sex of the protagonists and the narrative(s) present. The theoretical part of the thesis discusses the influence of media content on public sphere, through the description of the phenomenon of agenda-setting. Then the framing itself is presented, both through the perspective of the agenda-setting theory (as a subset of it), but also as a completely autonomous phenomenon. Different perspectives on framing are presented which are then illustrated with several spatiotemporally distinct studies that address the media framing of alcohol use. The analytical part consists of two methodological components - qualitative and quantitative content analysis. First, qualitative content analysis is used in order to find and describe issue-specific frames at the forefront of the generic conflict frame. Subsequently, the presence of the described specific conflict narratives in both research periods is quantified and the findings are compared. The results suggest that alcohol...
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Medial muck-raking of sexual affairs in fold in czech press in spring 2010
Šulcová, Jana ; Nečas, Vlastimil (advisor) ; Gerbery, Juraj (referee)
The thesis "Medial muck-raking of sexual affairs in the Church in Czech press in spring 2010" through the use of medial ruts, stereotypes and logic, inquires into medial texts from the springtime 2010, which have referenced to sexual affairs in Catholic Church. Based on medial theories (gatekeeping, social construction of reality, agenda setting etc.) the thesis follows up the reflection of the theme and specifics of media discourse. This view is complemented with interviews with members of the Church, which give the thesis out-of- media extent. Qualitative part of the thesis takes sexual affairs in Church as illustrative theme, which is meant in connection with the Roman Catholic Church reflected by Czech media. The thesis also attempts to generalize the actual medial reflection of the Church on the background of current medial trends. It tries to offer a way how to improve the relationship between two part of culture - media and the Roman Catholic Church. To put the thesis into context it will be provided with information about history of the Roman Catolic Church and relationship of Czech society to matters of the church, because it determinates perception of medial news about this theme.
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Representation of the environment in Russian and Czech press. Content analysis of selected Czech and Russian weekly between 2007-2011
Anufrieva, Nelli ; Novák, Arnošt (advisor) ; Slačálek, Ondřej (referee)
"Representation of the environment in Russian and Czech press" This diploma thesis deals with the representation of the environment in the Russian and Czech press. For my research I chose two news weekly papers: Respekt and Argumenty a fakta issued between the years 2007-2011. Quantitative content analysis and qualitative frame analysis were used for data processing. The theoretical part describes the development of the media, their influence on society, mechanism of news construction (agenda setting, news values, objectivity, bias, access to news, work with sources), the development and state of the Czech and Russian media, concepts of nature and the development of environmental reporting. In the practical part I found out how the environment and nature are viewed and interpreted by these printed media in the content of their messages. Key words: environment; nature; media; representation; agenda-setting; content analysis; frame analysis; framing; weekly magazíne; Respekt; Argumenty a fakta
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Czech EU Presidency seen through the eyes of the member and non-member country: Semioticanalysis of the czech and swiss printed media in the period of the Czech EU Presideney
Lišková, Radka ; Šoltys, Otakar (advisor) ; Nečas, Vlastimil (referee)
The master thesis "Czech presidency through the eyes of the member and non- member country" considers with the confrontation of articles from the time period of the EU-Czech Presidency which were published in the Czech newspaper Hospodarske noviny a in the Swiss newspaper Neue Zürcher Zeitung. The work concerns with that point how both newspapers constructed the reality of the Czech Republic during its EU-Presidency. The analysis will proceed through the framing method and semiotic analysis. From the framing analysis will result the quantitative data and in the semiotic analysis is included the critical discoursive analysis. The CDA will be discussed in the thesis. Media shows to the audience the secondary reality and they have impact to that what the people think about and what attitude they contain to which event. At this process participates the language. In the master thesis we would like to prove that the Swiss media Show another reality than the Czech one.
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Global problems of the current world according to National Geographic magazine
Radová, Lenka ; Cebe, Jan (advisor) ; Nečas, Vlastimil (referee)
The objective of the Master's Thesis Global problems of the current world according to National Geographic magazine is an analysis of the National Geographic magazine approach to informing about contemporary environmental problems. Using a qualitative content analysis the author aims to find out whether there are some specific routines or phenomenons appearing in the articles when covering the environmental topics in media. The theoretical part focuses on general description of the environmental problems media coverage, on explanation of the term globalisation and on contemporary global problems definitions. It also summarizes the 125-year history and the most important milestones of the National Geographic magazine. The practical part consists of research on media reflection of global environmental problems in reportages and their thematic anchoring. It is based both on local and international studies on similar topic. The summary presents and interprets the results of the analysis.
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Economic Crisis: Media Representation and Public Opinion
Picková, Martina ; Jeřábek, Hynek (advisor) ; Remr, Jiří (referee)
This thesis deals with the current global recession, its presentation in the media, and the public opinion on the economic situation in the Czech Republic. It is based on the theory of agenda-setting. Content analysis is used to examinate the intensity of attention of two different journals paid to the subject of the recession in the observed period September 2007 - December 2011, with a special focus on December 2008. The objects of the current study are two Czech nation-wide journals: the economic newspaper Hospodářské noviny and the tabloid newspaper Blesk. The study shows that the economic journal presents the recession more intensively, from a more general point of view, and questions the causes of the recession. The tabloid concentrates on the Czech Republic, writes about the recession primarily in the context of non-economical news (especially sport), and does not use the mechanisms typical for tabloids as much as expected. A secondary analysis of the outcomes of public opinion surveys examines the readerships of these journals separately. The economic expectations of the readers of the economic journal correspond with the intensity of attention paid by this journal to the recession, but only in the first half of the analysed period. The expectations of the tabloid readers correspond with...
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Agenda-setting at the Local Level
Jirků, Jan ; Jirák, Jan (advisor) ; Köpplová, Barbara (referee)
The rigorous thesis named Agenda-setting at the Local Level deals with concept agenda-setting and applies it on the research made in local conditions. It is checked to what degree the process of agenda-setting is functional on this level and how in the concrete it expresses oneself. At the same time follows up-to-date trend of research in agenda-setting being characterized by displacement from macro structural level to micro structural level and by replacement of general hypotheses to concrete hypotheses. The rigorous thesis describes relationships among citizens of Nové Město na Moravě including integrated villages as representatives of local public agenda, toll-free fortnightly Novoměstsko that belongs to local media agenda and municipal politicians as representatives of local political agenda. It is based on groundbreaking studies that checked the validity of agenda-setting on the macro structural level and it is used quantitative and qualitative methods that propped oneself upon that studies. The way of fortnightly publishing and the town government were changed in the period between the first and the second research. Therefore, the rigorous thesis also analyzes impact of these changes on the process of agenda-setting.
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TV-Charity in the Czech republic
Winzbergerová, Alžběta ; Korbel Macků, Lucie (advisor) ; Sládková, Hana (referee)
This thesis is a case study, which is focused on relationships and forms of cooperation between non-profit organizations doing charity, and Czech Television. The main methods of data gathering in this work are semi-structured interviews with selected stakeholders. One respondent from the Czech TV and five representatives of different NGOs participated in the research. According to the theory of agenda-setting and the concept of gate keeping the aim of this study is to find out how NGOs get on the TV screen. Part of this thesis is devoted to the specification of various form of cooperation between Czech television and different non-profit organizations. Also there is an an assessment of the current situation from the perspective of both sides. In the final summary there are the crucial findings and discussion devoted to problematic issues in the cooperation of Czech Television and nonprofit organizations.
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The Protest Paradigm: Framing of Black Lives Matter movement and Agenda-setting in Czech Media
Vogl, Marek ; Nečas, Vlastimil (advisor) ; Končelík, Jakub (referee)
This diploma thesis deals with the framing of the Black Lives Matter movement and related protests in the Czech news media. The aim of this work is to reveal the way in which the Czech media informed about the Black Lives Matter movement with the help of quantitative content framing analysis. The theoretical part of the thesis deals with the theory of social and media construction of reality by Berger and Luckmann, which plays the role of an overarching theory. It also deals with the agenda-setting theory, which it expands with the concept of framing. The agenda-setting theory describes the ability of the mass media to influence the significance of topics in the eyes of the public. The theoretical part also describes a brief history of the Black Lives Matter movement and the events that led to its emergence. Furthermore, the relationship of the mass media to racism is introduced and the concept of the protest paradigm is introduced. The work then describes the previous findings of the protest paradigm, which are then used in the analytical part. The methodological part then presents the research goal, questions and hypotheses, defines the sample set and the research method used, including the characteristics of individual variables. The analytical part of the thesis presents the results of the...
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Tabloidization of Czech dailies before and after the death of Karel Svoboda
Cífka, Petr ; Trampota, Tomáš (advisor) ; Vojtěchovská, Martina (referee)
The diploma thesis "Tabloidization of Czech dailies before and after the death of Karel Svoboda" focuses on suicide of popular Czech songwriter and composer and analyzes the way in which Czech dailies covered this event - including tabloids and also quality papers. This diploma thesis is a case study, with brief theoretical introduction about tabloidization and framing and detailed analysis of framing in three important Czech dailies, which contributes to the description of some of the aspects of tabloidization of Czech newspapers.
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