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Intercultural analysis of marketing communication of CzechTourism agency aiming to recover tourism after coronavirus pandemic
Šoukalová, Lucie ; Koudelková, Petra (advisor) ; Ježková, Tereza (referee)
This thesis examines the diversity of the CzechTourism agency's marketing communication on foreign markets, depending on the impacts of the coronavirus pandemic and cultural specifics. The theoretical part of the thesis deals with marketing in tourism and tourism market in general, then the work and structure of the CzechTourism agency is further described. That is followed by examples of how tourism was affected by the coronavirus pandemic and specific impacts on the Czech market. Communication within the marketing of destinations is generally very specific, the thesis not only describes these general specifics, but also deals with differences that appeared in connection with the coronavirus pandemic - and all of that is subsequently reflected in the research of the thesis. The last important component of the theoretical part of the thesis are intercultural specifics, which are generally demonstrated by the research of the Dutch sociologist Geert Hofstede. The general description is followed by the analysis of selected cultures - Italy, Japan, Germany and the United States of America - the conclusions of which are subsequently applied in the research. The research works with the above-mentioned selected markets and analyzes characteristic campaigns that foreign representations of the CzechTourism...
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The role of conspiracy theories in American political culture. A case study of QAnon
Klofáč, Jan ; Hornát, Jan (advisor) ; Pondělíček, Jiří (referee)
Conspiracy theories can no longer be considered a fringe matter affecting only a few individuals. Their power has been greatly amplified by the development of information technology, allowing unknown individuals to reach the masses of people on an unprecedented scale. Conspiracy theories are not a new phenomenon, and American society has been influenced by conspiracy theories from the very beginning. Fear of conspiracies and conspiratorial thinking have played a significant role in American history. According to the conventional wisdom of conspiracy theorists, there has been a constant infiltration of enemies into key institutions of American society, which is predisposed to trust conspiracy theories because of its traditional values. Conspiracy theories are a tool of political propaganda, and QAnon has functioned the same way in American society. Thanks to the Internet and social media, which have contributed significantly to the distortion of shared reality, QAnon has managed to influence American society and become an influential conspiracy theory that has reached the highest levels of the American political scene. This bachelor thesis addresses the ques- tion of what specific qualities have helped QAnon become a mainstream conspiracy theory and how the tendency of American society to believe...
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Comparing negative political advertising on social media in the USA and the UK with regard to voter protection
LaGrange, Vanessa ; Shavit, Anna (advisor) ; Konrádová, Marcela (referee)
This thesis examines the issue of negative political advertising on social media in the United States and the United Kingdom. Furthermore, it focuses on describing the current legislative situation in both countries regarding the regulation of online political advertising and voter protection. Through two case studies of campaigns on the social network Facebook, the author examined negative messages of the Conservative Party in the UK parliamentary elections of 2019 and negative messages of Donald Trump in the US presidential elections of 2020. In the practical part, the author compared the use of negative political advertising in both countries and presented the shortcomings of the legislation governing political advertising, which manifested themselves in the selected election campaigns.
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The Tea Party Movement and Its Impact on Amecican Politics
Kucer, Maxim ; Bečka, Jan (advisor) ; Raška, Francis (referee) ; Calda, Miloš (referee)
The end of the year 2007, during the presidential campaign of Republican congressman Ron Paul, was the first time when the modern Tea Party movement appeared on American political scene. In a short period of time the Tea Party became a significant political force that endorsed many successful candidates in 2010 midterm elections and put pressure on established political parties to follow the will of the people. This thesis, written primarily as a political affairs analysis, examines origins of this grassroots movement and its impact on American politics. Put in a broader historical and socio- economic context, this work tries to create a notion of movement's probable future. The thesis is divided into three major parts. First chapter provides an insight into the historical origins of the modern Tea Party movement and also the birth of populism in the United States. The following part looks into the formation of Tea Party and describes the most important organizations connected with the movement and how they influenced its activities. The third part is focused on the most relevant Tea Party protests and in form of a case study assesses its influence on 2010 midterm elections.
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Czech Immigrants in Minnesota; History and Critical Bibliography
Škopek, Jakub ; Robbins, David Lee (advisor) ; Veselá, Pavla (referee)
This thesis takes a look at the reasons for the emigration of Czechs from Bohemia to the United States and how this emigration began in earnest after the European revolutionary year of 1848. It also takes a look at the related steps and procedures emigrants took to make this journey possible. A primary focus of this report will be the Czech immigrants that settled in Minnesota; however, the initial part of this work applies generally to Czech immigration to America. The first part of the thesis examines some of the political and social circumstances in Bohemia (as well as in much of Europe generally) that were responsible for the waves of immigration that took place in the second half of the 19th century. The thesis takes a look at how the people learned about America and about the possibilities of traveling there. The thesis also examines how the journey was made from Bohemia to one of the German ports of embarkation, as well as the difficulties and risks awaiting emigrants in such cities. Finally, this section explains the tremendous impact the new changes in sea travel - from sail to steam - had on the rapid rise in the numbers of immigrants coming into the United States. In the following section, the thesis considers some of the general difficulties faced by all new immigrants once they had...
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The Comparison of the U.S. Security Policy Measures in Relation to the DPRK's Nuclear Program Adopted by the Administrations of Presidents George W. Bush and Barack Obama
Vítková, Kateřina ; Sehnálková, Jana (advisor) ; Anděl, Petr (referee)
The Comparison of the U.S. Security Policy Measures in Relation to the DPRK's Nuclear Program Adopted by the Administrations of Presidents George W. Bush and Barack Obama monitors the responses of Presidents George W. Bush and Barack Obama and their Administrations to the North Korean nuclear tests carried out in 2006, 2009 and 2013. It seeks to identify similarities and differences between these Administrations and prove the thesis that the steps taken by the United States under Barack Obama were in effect just as inefficient as those taken by his predecessor. The paper concentrates on the time period beginning with the situation before the first North Korea's nuclear test until the autumn 2014. The methodology includes a qualitative approach and comparison. The reactions are divided into several groups: rhetoric, strategic documents, legislation, economic aspects etc. In conclusion it notes that while the attitude of both Presidents and their Administrations was in certain aspects similar, number of factors that distinguish them might be indentified as well. Barack Obama focused more on the region of Asia. His attitude towards the DPRK appeared to be more balanced but it still did not lead to the coveted breakthrough in the negotiations.
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The Place of the Library within the Organisational Framework of Universities in the Czech Republic and USA: A Comparison Study
Plzáková, Aneta ; Landová, Hana (advisor) ; Drobíková, Barbora (referee)
The aim of this master thesis was to describe and asses the place of the library within the organizational framework of universities in the Czech Republic and USA. Aim of this thesis is to describe and evaluate the current position of library in organizational structure of colleges and universities in the Czech Republic and USA. First chapter sums up the current situation. For Czech universities in public school sector the corresponding elementary data, relevant legislative scope and position in organizational structure of public universities are emphasized and presented. For US universities the current status is presented with a particular example of five public universities. Second chapter is about current trends in evolution of university libraries in Czech Republic and USA with an emphasis on position in university or college structure. Third chapter is the essential part of the thesis. It contains report about survey performed with representatives of Czech public universities and representatives of given libraries. Last chapter presents parallel research done in USA.
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The first people in space according to Czechoslovak media
Panák, Břetislav ; Štaif, Jiří (advisor) ; Lomíček, Jan (referee)
This thesis focused on how propaganda was used in the Czechoslovak media and how that directly relatedd to the first people in space. The aim is an analysis of celebrities of Soviet state system including Yuri Gagarin, Valentina Tereshkova and also John Glenn for comparison. The thesis discusses how these people were promoted and constructed into cult heroes in Eastern, Western and Third World countries. The secondary literature of this subject was not yet analysed and the author wants to use it for further study. The contemporary sources are used in the press - Rude pravo, Mlady svet, Dikobraz, ABC mladych prirodovedcu a techniku and the Ceskoslovensky vojak.
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