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The Reflection of Changing Social Values in the Egyptian TV Series
Černá, Barbora ; Oliverius, Jaroslav (advisor)
The TV series represent a specific phenomenon in Egypt and other Arab countries. Albeit generally regarded as an uninteresting part of popular culture rather than a sort of art, the TV dramas should be seriously taken into consideration by all of social, history, and art scientists. Firstly, because of the extreme popularity among the large majority of the Egyptians, the series are often used by authorities for spreading certain ideological and political messages. The questions of national unity and the rise of militant Islam were chosen as examples to prove this in the thesis. Secondly, the Egyptian TV series reflect the social changes in Egyptian society and promote modernisation. This is shown in the thesis on the cases of marriage and the woman status. The production of TV series in Egypt is enormous and watching them is very widespread. Therefore, the TV dramas represent a powerful means to influence Egyptian society. Keywords: TV series, television, Egypt, popular culture, film, television drama, Egyptian society, social changes, satellite broadcasting, media.
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Mediating social classes in television drama Most!
Burdová, Karolína ; Reifová, Irena (advisor) ; Štoll, Martin (referee)
This diploma thesis deals with the media representation of social classes and inequalities in the popular Czech series Most!. It focuses primarily on the conception of classes in Czech society and on aspects of the construction of everyday reality through the series. It also identifies the stereotypes, which have a potential influence on the formation of the viewer's opinions and attitudes. The thesis was created on the basis of a qualitative content analysis of the series with the aid of multimodal analysis, which focuses on linguistic and visual communication of the characters. To enrich this analysis, an element of the type was also added to the analysis. This type provides a comparison the characters with the social types in Czech society. The analysis of the paper was also inspired by the project Divided by Freedom, from the year of 2019, which divided society into several classes. The paper follows this research and class sorting and applies it to the series Most!. This diploma thesis defines social classes, the way in which they are represented and how this representation forms reality through stereotypes. Thanks to the element of type in the analysis, a set of typical characteristics was recognized which connected the series and living world.
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Cynical animated drunks as modern day heroes
Gajdová, Jana ; Miessler, Jan (advisor) ; Hrdina, Matouš (referee)
The bachelor's thesis is devoted to the study of selected antiheroes having some common features, such as alcoholism and cynicism. The investigated fictional characters are the protagonists of contemporary American adult animated series. Specifically, they are fictional characters from the series Archer (2009-2019), BoJack Horseman (2014-2020) and Rick and Morty (2013-2020). These are the main characters of aforementioned series, whose names also appear in the very name of the individual series. The full names of these fictional characters are Sterling Archer, BoJack Horseman and Rick Sanchez. All selected series come from contemporary American animated series and are characterized by a complex narrative, which allows the emergence of specific fictional worlds in which the individual protagonists operate. The work raises the question of why protagonists with these common characteristics appear in these selected contemporary animated series from American production. To answer this question, several sub-questions and hypotheses arise from them are set out. The work thus outlines the importance of some great social and cultural changes resulting from the transformation of Western urban society of the modern era into a postmodern state. Hero is represented as a figure in historical literature, but also in...
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Reflection of the TV series Holocaust in the selected print of the West Germany
Gerstnerová, Dominika ; Emler, David (advisor) ; Lizcová, Zuzana (referee)
The topic of this bachelor thesis is the television series Holocaust and its reflection in the selected German press in the period from January 15 to February 5, 1979, when Holocaust was introduced on German television for the very first time. Because of the fact that the series confronted German viewers with a sensitive and serious topic from the near past, and was processed in a very commercial way, it caused commotion all over the world and the series became the main subject of controversial public debates. On the occasion of the premiere in Germany, local periodicals widely contributed to the discussions and published an unexpectedly large number of articles in which they discribed both general information on the storyline, the course of broadcasting or the growing viewership, and opened more serious topics about the greater meaning of the series and its effect on the public. It should be noted that in the late 1970s, when the television product was introduced, Germany was divided into two separate states: the Federal Republic of Germany (West Germany) and the German Democratic Republic (East Germany). This thesis analyzes exclusively the reflection in the West German press, which is represented here by the weeklies Der Spiegel, Stern and Die Zeit, and aims to analyze in detail the main issues...
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Mother - a TV series that failed. The use of ideology and propaganda in dramatic production
Gregorová, Gabriela ; Suk, Pavel (advisor) ; Růžička, Daniel (referee)
The topic of the diploma thesis is the encoding of an ideological message in normalization series of Czechoslovak Television, specifically in the series Matka (Mother). This nine-part television saga was filmed in 1975 on the occasion of the XV Congress of the Communist Party of Czechoslovakia, planned for April 1976. Most normalization series had one thing in common - through the story of ordinary people, with whom the viewers could easily identify - they passed to the viewers the attitudes, the system of rules or the interpretation of history seen through the prism of the ruling party. The series Matka also followed this practice, and using the story of a woman - a laundress - showed the development of the labour movement in Bohemia. The theoretical part of the thesis consists of clarifying the concepts - ideology, propaganda and normalization; at the same time, it reflects the history of Czechoslovak Television and its importance as one of the most powerful tools of propaganda in the period of normalization. In this respect, television series, due to the immense popularity with TV viewers, were very effective. Therefore, their essence and thematic focus in the context of the social climate are analyzed in the theoretical part, too. The used methodology, identifying and interpreting the...
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Showing Chosen Strong Female Characters in TV Series and Their Reflection in the Real World
Dostálová, Veronika ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
This thesis deals with the influence of TV series and their strong heroines on female audience. The aim of this work is to find out whether selected female characters influence the general view of the femine beauty ideal, whether the viewers were in any way inspired by strong female characters and whether these series have opened up some social issues. These goals were formulated into three research questions, which will be answered in the conclusion. The work is divided into three main parts - theoretical, methodological and practical. The theoretical part aims to acquaint the reader with the theoretic basis needed to understand the researched issues. The methodological part presents research methods with all its advantages and disadvantages. The last practical part is focused on research and interpretation of the obtained data. A qualitative method is used to achieve the results, specifically the grounded theory, which is used for the analysis and subsequent interpretation of data obtained from interviews.
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Media image of the Most! series in selected Czech media
Vondrák, Jaroslav ; Vlasák, Zbyněk (advisor) ; Růžička, Daniel (referee)
This bachelor's thesis deals with the media image of the television series Most! It is one of the most successful projects of Czech Television in terms of the number of viewers and the media interest in the series was great. The series was exceptional not only for its viewership but mainly for the topics it presented, such as xenophobia, racism, and gender issues. The story takes place in the North Bohemian town of Most. This thesis will briefly introduce the series itself, its plot, creators, and actors. However, the main part of the thesis consists of quantitative and qualitative content analysis of selected media. The aim of quantitative content analysis is to obtain data on how often and to what extent media wrote about the series, what topics the media most often addressed in connection to the series, and so on. The aim of qualitative content analysis is to analyze selected texts in more detail. Part of the work is also the statement of the creator of the series.
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Product placement in czech television production based on example of selected tv series in 2019
Drdáková, Veronika ; Rosenfeldová, Jana (advisor) ; Klimeš, David (referee)
This thesis is devoted to product placement and its appearance in Czech television series in 2019. First of all, it puts product placement into the context of marketing as a whole and describes its historical development in the Czech Republic and also abroad. As well as that, the thesis focuses on the typology of product placement, means of its application and also advantages and disadvantages of its implementation for the advertiser, the producer of the series and also for the viewer. It contains the theoretical basis focusing on its effectiveness and the ways of its measurement. Apart from that, the thesis describes the scale of saturation of TV series with product placement and the advertiser's, producer's and viewer's points of view linked with it. Additionally, it introduces key legislative restrictions and also recommendations of professional associations how to implement product placement ideally so the viewer cannot be misled. The practical part is built on the collected data from the quantitative analysis of selected series TV Nova (Ulice, Dáma a král) and TV Prima (Krejzovi, Černé vdovy). Finally, it explores what types of product placement dominate in Czech TV series as for the aspects of the relevance, length and type of shot, activity or its recognisability within the filmed scenes....
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Comparison of original sound and Czech dubbing in Friends TV series
Votlučková, Kristýna ; Křemen, Pavel (advisor) ; Lebedová, Veronika (referee)
The bachelor's thesis Comparison of the original sound and Czech dubbing in the TV series Friends deals with the analysis of differences in the original sound and in the dubbing of the American TV series Friends. The Friends series is an American sitcom that aired on NBC from September 22, 1994 to May 6, 2004. The series focuses on the lives of six friends between the ages of 20 and 30 who live in Manhattan, New York City. During the ten years of broadcasting, the show received many awards and became one of the most popular television shows in history. The series has thus become a phenomenon that still affects and entertains viewers around the world. In the Czech Republic, a dubbed version of the TV show began broadcasting on Ceska televize in 1996. The Czech dubbing of the series was directed by Ales Sobotka, led by the creative group of Alena Polednakova and Vladimir Tisnovsky. There are many arguments for and against dubbing or subtitling TV shows. What determines dubbing or subtitling, as the main method of television translation in a country, is influenced by a complex number of factors, such as price, availability of relevant technology, literacy level etc. The overall meaning and context may therefore be quite different from the original version if the translation is dubbed or subtitled. In...
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Contemporary Czech TV series: methods used in screenplay development
Knéblová, Michaela ; Moravec, Václav (advisor) ; Štoll, Martin (referee)
The thesis deals with contemporary Czech serial production in terms of script development. It focuses primarily on the development of screenplays for the series on Česká televize and on drama series with one-hour episodes. It compares the development in the Czech environment with British and American practice. It maps the current Czech serial environment, creates an overview of contemporary Czech serials in broadcasting and clarifies the basics of narrative serial structure. It contains a comparison of selected pilot parts in terms of their narrative structure. It focuses on both screenwriting practice and development practices from the point of view of the television of public service, in the case of the American production it focuses on the Hollywood system. It uses methods of qualitative analysis of scripts, in-depth semi-structured interviews with creative producers and comparison of script development in individual productions.
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