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Comparison of different approaches of selected Czech media to online formats depending on corporate convergence
Řepková, Andrea ; Jirků, Jan (advisor) ; Trunečka, Ondřej (referee)
The diploma thesis Comparison of Approaches to Online Formats in Selected Czech Media Depending on Corporate Convergence deals with the question of how the approach of selected Czech daily newspapers Mladá fronta Dnes, Deník Právo and Hospodářské noviny to their associated online news servers differs. Since the chosen media share a common characteristic, which is their originally purely print format, the author first describes the concept of media convergence, the process of media internetisation, explains the concept of digitalisation and the economic principles of media. As part of the research, the author first conducts a content analysis of texts published in the print versions of the media, which she then searches for on a news server and compars. The author also conducts three semi-structured interviews with representatives of the selected media. From the data obtained, it can be concluded that the situation is different in each of the media, both in most of the categories of content analysis examined and in the functioning of the newsrooms themselves. The editorial office of Hospodářské noviny is identical in terms of personnel to the editorial office of HN.cz, while the editorial offices of Mladá fronta Dnes and iDnes.cz are two different editorial offices, which, however, cooperate...
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Renewable Energy in Czech Newspapers: Media Representation of Renewable Energy Sources in Czech Daily Press between years 2015 and 2022
Sivoková, Kateřina ; Nečas, Vlastimil (advisor) ; Vochocová, Lenka (referee)
This diploma thesis investigates the media coverage of renewable energy in Czech print daily newspapers over an eight-year period from 2015 to 2022. The theoretical part of the thesis summarizes the existing research on this topic and its results. Furthermore, it covers theoretical concepts of media studies such as agenda setting and framing theory. The thesis also gives a summary of the current situation regarding renewable energy sources in the Czech Republic and describes significant events of the analysed period that were related to renewable energy. The methodological part of the thesis presents the research goals, the characteristics of the quantitative content analysis and the research design. The main findings of the thesis are the fluctuation in the number of articles during the years studied and the significant increase in media attention towards renewable energy in 2022. Most frequently covered energy source was solar energy. The actors cited were mostly elites such as politicians, industrialists and entrepreneurs. Economic frames were the most frequently occurring frames. This thesis describes the nature of the media coverage of renewable energy in the Czech daily press and thus outline what information, and in what form, reaches the public through these newspapers.
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Meanings of the word populism and their changes in czech political debate 2013-2021
Staněk, Jan ; Křeček, Jan (advisor) ; Soukup, Martin (referee)
The thesis "The Meanings of the Word Populism and Their Transformations in the Czech Political Debate 2013-2021" deals with how the term populism and its derivatives were portrayed in the Czech media between 2013 and 2021, with a focus on the periods of political campaigns before the elections to the Czech Chamber of Deputies. In the theoretical part of the thesis, the main concepts addressed by contemporary academic research on this phenomenon are summarized, including the theory of populism as a thin ideology, political discourse, and socio-cultural phenomenon. Furthermore, the contemporary context of the examined period is presented, including the main political actors, the course of election campaigns, and the topics that appeared in the political and media debate during the investigated period. The methodological part introduces the research method used, which is Berelson's content quantitative analysis, and outlines its basic limitations. The practical part first presents the research itself and its parameters, including predetermined hypotheses and research questions it works with. Subsequently, the results are presented, confronted with the hypotheses, and an answer to the research question is sought. Among the main findings of the practical part of the thesis is the revelation of a...
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Visual framing of the war in Ukraine
Zítko, Tomáš ; Lábová, Sandra (advisor) ; Géla, František (referee)
The thesis "Visual Framing of the War in Ukraine" examines how Czech and foreign newspapers construct the media image of this conflict in published photographs. The theoretical focus of the thesis is mainly on framing theory and its visual dimension, agenda setting and peace journalism, using this normative direction as a starting point for the frames analysed in the practical part of the thesis. The analysis combines quantitative and qualitative approaches The aim of the quantitative part of the analysis was to fill in the previously missing data on the visual framing of the war in Ukraine by Czech and foreign media. Furthermore, it focused on the development of the frequency of photographic coverage of the analysed conflict and the identification of the roles of actors appearing in the images. The qualitative part attempted to explore the findings of the quantitative part in more depth by analysing a selected part of the images depicting the identified frames.
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If a thousand populisms: current forms of transformation of party politics
Štrpková, Lea ; Císař, Ondřej (advisor) ; Dvořák, Tomáš (referee)
The aim of this thesis was to analyze populism in the context of transformations of Czech party politics and to find out to what extent populism is used in the process of political communication by Czech political parties and movements in their election programs. The subject of our research were those political entities that fulfilled the 5% condition of the electoral clause in the elections. Specifically, the answer to the question of how much populism is used in general was investigated, and a comparison of the levels in the four analyzed periods, namely in 2010, 2013, 2017 and 2021. Furthermore, it was determined whether this type of political communication is used only by populist actors, or it is also resorted to by political entities that are not generally considered to be populist. Electoral programs were examined using the method of computer-based content analysis, based on an a priori dictionary operationalizing populism into three dimensions: anti-elitism, people-centrism, and the Manichean dualistic view. The results of the analysis indicate the most widespread use of this type of communication during the early elections in 2013, since then the values have slightly decreased. All parties and movements use populism in their communication, significant differences in the frequency of their...
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Media Image of Deputies in Czech Daily Press
Sůsa, Richard ; Just, Petr (advisor) ; Charvát, Jakub (referee)
1 Abstract Diploma thesis Media Image of Deputies in Czech Daily Press focuses on the identification of factors influencing the media image of certain Czech high-profile politicians. A three- year research period analyses the depiction of all members of the Chamber of Deputies, the lower house of the Parliament of the Czech Republic. Four Czech daily newspapers with the highest readership figures are chosen for the analysis, the sample is selected via the constructed weeks method. For clarity and to avoid the possible influence of strong media attention directed at the members of government, only the deputies who do not hold such executive office are included. The opening chapters provide an overview of a theoretical approach to political communication development and studies, as well as international research on politicians' media visibility. An extensive chapter depicts the establishment of an original Czech parliament-the Czech National Council-as well as its role in the establishment of the Czech Republic and the position of the Chamber of Deputies in the country's current political system set by the Constitution. As it holds a slight significance for the way politics is presented in the media, an overview of the electoral system and its main influential reforms is also included in this thesis. The...
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Coverage of women in selected online articles during the Beijing 2022 Olympic Games
Poláčková, Tereza ; Crossan, William Morea (advisor) ; Kaprálková, Michaela (referee)
Title: Coverage of women in selected online articles during the Beijing 2022 Olympic games Objectives: The aim of this thesis is to analyse the gender balance of articles published on two selected online sports websites and their social networks. Methods: This thesis contains an analysis of secondary data, which were studies dealing with gender issues not only in the Czech Republic but also abroad. The articles were subjected to a content analysis, which included a quantitative as well as a qualitative part of the research. Indicators were selected after analysis of secondary data and examined by content analysis. Posts on social media were examined by quantitative method of data collection. Results: The results obtained from the content analysis and compared with earlier studies showed that gender imbalance has decreased in the last four years and that articles are fairly distributed between men and women. Compared to the independent standard, that was determined by the percentage distribution of all participating athletes, the percentage of articles written about women was higher. The gender of the authors was no longer equal. During the analysis of the two sites, there were found only four women from fourty eight authors. Thus, the authors were not influenced by gender and wrote articles...
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The reflection of athletes in Czech online media during the Summer Olympic Games in Tokio 2020 and Rio de Janeiro 2016
Jiránková, Karolína ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
The main aim of the thesis is to analyse the portrayal of athletes during the Summer Olympic Games in Tokyo 2020 and Rio de Janeiro 2016 on two Czech news websites. In the theoretical part, the theoretical background, which is crucial for understanding the topic under study, is introduced. This includes, for example, the differences between public and tabloid sports media. Furthermore, the specific differences in the reporting of women and men in sport are presented, which has been greatly helped by the results of research already conducted. Last but not least, the history of women in international competitions, especially in the Olympic Games, was mapped. In the methodological section, the aim, sub-tasks and main research question of the thesis are described in more detail. It also outlines the research file and the method of data collection. The hypotheses and research question of the thesis are also elaborated, as well as the quantitative variables and qualitative indicators. In the analytical section, the results for the individual Olympic Games are already presented, showing, for example, that men athletes received more overall media coverage, in terms of number of media texts and length of media texts, than female athletes. At the same time, media coverage was balanced between Czech and...
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Presentation of the Czech Presidency 2022 in the Council of the EU in the selected political podcasts
Halesova, Jana ; Groman, Martin (advisor) ; Křeček, Jan (referee)
The research is of interest in the media presentation of the second presidency of the Czech Republic in the Council of the European Union in selected Czech podcasts. Special attention is paid to podcasts focusing directly on events in the European Union during the Czech Presidency in the second half of 2022. Specifically, the thesis analyses the podcast of Czech radio Český rozhlas Bruselské chlebíčky, the podcast of the Deník.cz Evropa pro Čechy and the podcast of the news website Euractiv.cz Europa zblízka. It focuses on media coverage of podcast topics and actors and deals generally with the structure and processing of episodes of individual media with an emphasis on the specifics of the media format. It also offers a comprehensive overview of podcasting and provides basic information about the European Union and the Presidency. Media presentation is processed using content analysis and frame analysis. The aim of the thesis is, among other things, to determine what aspects connect the individual podcasts and what makes them different. The ambition is also to find out whether the media manage to bring objective and relevant content and thus partially correct the negative media image from 2009 when the Czech Republic held the EU presidency for the first time and when its reputation in Europe was...
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Comparison of the media analysis of the Karlovy Vary International film Festival and the Jihlava Internationa Documentary Film Festival (Ji.hlava) in regional and nationwide media
Páleníčková, Nikola ; Novotný, David Jan (advisor) ; Štoll, Martin (referee)
This thesis analyzes the media coverage of select festivals in national and regional press, primarily aiming to create a comprehensive understanding of how the media handle information about the Karlovy Vary International Film Festival and the Jihlava International Documentary Film Festival. The study examines the amount of media coverage received by the festivals, as well as the topics and themes associated with them. The thesis employs a combination of quantitative and qualitative content analysis methods, which are developed through coding. The theoretical section provides a historical overview of the festivals' origins, introducing the select festivals within the context of Czech and world cinema and their broader social significance. The thesis also addresses the marketing of cultural events and the promotion of cultural activities. The second half of the thesis focuses on research methodology, its development, implementation, and data interpretation. The thesis includes an appendix with the coding book and accompanying materials, which were created based on the analysis data.
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