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Agenda Setting Role of Mass Media
Veselka, Petr ; Tuček, Milan (advisor) ; Kuchař, Pavel (referee)
The goal of here below presented text is the introduction of the concept of the agenda setting and to try to prove the validity of this theory on the thematic field of economic policy in the period from January 2009 to March 2010. For this purpose two data sets were used. The first one, which represents the public agenda, contains the data from continuous research of public opinion realized by the Public opinion research center (CVVM). The second one is the result of the quantitative content analysis of the TV news and presents the importance of the above mentioned thematic field in the media agenda. For proving of the causal relationship in between those two agendas the method of the pair correlations was used. The results confirm the relatively strong correlation between the media coverage of the topic and its position in the public agenda`s framework. It has been proved that an important role in the whole process represents the fact whether the news is domestic or foreign as well as the importance of gender. The time factor appeared also as a main intervening variable.
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Media agenda building in czech news coverage on the example of health news
Ciborová, Kateřina ; Nečas, Vlastimil (advisor) ; Köpplová, Barbara (referee)
The main objective of this thesis is to describe agenda building process in Czech news media on the example of health news. The thesis is based on the concept of agenda-setting which operates with the term "media agenda". The fundamental question of media agenda building is how and why some topics get to the news while others not. Two separate pieces of research have been conducted for the purpose of this thesis. Firstly quantitative content analysis explores how selected Czech news media report on health news during 2013. The analysis is focused on daily press Mladá fronta Dnes, Lidové noviny, Hospodářské noviny, Právo, Česká televize TV news, and Český rozhlas radio news. Secondly, interviews with journalists who are or were devoted to the health news describe media routines forming media content. The result based on the two research methods is a description of health newsgathering. Particularly, the issues in question are how health journalists receive ideas for their stories, what motivates them, who forms health news, what role plays intermedia agenda, public relations materials or human stories.
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The influence of media agenda on public agenda in the Czech Republic
Obruča, Dominik ; Lupač, Petr (advisor) ; Vinopal, Jiří (referee)
This Bachelor thesis is based on the theoretical foundations of the agenda-setting theory, especifically the section describing the influence of media on public opinion. The main objective of this work is to verify the hypothesis that the theoretical assumptions of the impact of media on public opinion formulated by agenda-setting theory are valid in the media and public space in the Czech Republic and to verify the homogeneity of the contents of agendas of different media and individual agendas across different time periods. A content analysis method is employed in the empirical part along with the results of opinion polls within a limited timeframe. Content analysis aims at those articles, which are showed to be the most important in selected media. The following Czech media have been chosen for the analysis: Česká televize, Český rozhlas Radiožurnál, MF DNES and Právo. It was carried out on three time periods sectors between 12th December 2013 and 2nd March 2014. The results of opinion polls realized after the end of time involved in the content analysis were used for further analysis. The analysis involved data on responses to the "Most Important Problem" question. Then the comparation of the data from content analysis and analysis of public opinion pool have been done. Based on the results of...
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The verification of correspondence between the media and the public agenda
Horová, Terezie ; Vinopal, Jiří (advisor) ; Lupač, Petr (referee)
This thesis deals with the subject of correspondence between the media and the public agenda. It is based on previous studies , where the relationship between the media and the public agenda confirmed sociologist McCombs (Dearing a Rogers 1996: 6). On the sources it is trying to establish a linkage on the specific topic of the church restitutions , which discusses in particular the development and opinions both in the media and in the public agenda. In contrast to previous pieces I try to penetrate deeper into the linkage between media and public agenda and investigate their mutual correspondence. For analyzing the media agenda, the author uses the method of content analysis of newspaper articles in selected printed media. Then the result is compared to a secondary analysis of survey data Naše společnost, that realized the Center for Public Opinion Research, which represents the public agenda in this case. The main results of the analysis is verified that the media and the public agenda influenced each toher in the particular case, the issue of restitution of churches . First, it is managed to identify similarities between the frequency of occurrences of each media reports and public interest in the topic. It is also discovered a connection between opinions on the topic in the media and public...
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Context of agenda-setting in the context of Czech media studies
Nečas, Vlastimil ; Jirák, Jan (advisor) ; Just, Petr (referee) ; Šubrt, Jiří (referee)
This dissertation thesis follows from a wide stream of considerations of the relationship between the mass media, public and politics; in particular detail, it deals with a specific concept which attempts to grasp, model and empirically examine this relationship. The main goals of the thesis can be in short divided into two interrelated areas. The first aim is to introduce the concept of agenda setting to the Czech academic environment, with its theoretical, terminological and research frame for an analysis of relationships between the mass media content, dynamics of public opinion, and the political sphere. The second aim is to analyze how agenda setting processes are theoretically grounded and studied in the Czech social studies. The theoretical part of the thesis is structured according to two perspectives: diachronic and synchronic. In the diachronic perspective, I try to grasp the social context and historical origins of agenda-setting as a concept, its development, main trends, and developmental lines. This way, I move forward to the synchronic perspective and describe academic grounding of agenda-setting; I give a detailed analysis of the present level of the agenda-setting research and the main research areas through available classifications. The second fundamental area of the dissertation consists...
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Media reflection of the president Václav Klaus' political agenda
Picková, Zuzana ; Nečas, Vlastimil (advisor) ; Trampota, Tomáš (referee)
Presidents are said to exert their influence mainly through addressing the public and public speaking. Setting the media agenda is considered as one of the presidents' main strategic powers. Although the contemporary Czech president Václav Klaus enjoys substantial media attention, it is not granted that the media report on everything he says and emphasises. This research focuses on the interaction between presidential speeches at important occasions, represented by the 1 January, 28 October, and 17 November address, and the media represented by three nation-wide dailies Mladá fronta DNES, Právo and Blesk. The time span of the research is 2007 to 2011. The analysis seeks to examine how often were the presidential speeches reported by the media, and which particular topics from them generated press coverage. The results show that the media were mostly attracted by the 1 January address, while the 17 November speech received least attention. It has also emerged that the media reporters have been choosing selectively which topics from the speeches to cover. The scope of the space dedicated to each of the topics by the president in his speeches has not been reflected by the journalists. Therefore, significant differences in the topical priorities between the presidential and media agenda were...
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Pavlis, Daniel ; Končelík, Jakub (advisor) ; Suk, Pavel (referee)
My rigorous thesis describes the system of press regulation in Protectorate of Bohemia and Moravia by means of two-level comparison. The first one is a comparison of official orders and directives with real content of legal Czech protectoral press (it means "Národní politika" for this research) during two important eras: after the assassination of Reinhard Heydrich and Adolf Hitler. The second one is a comparison of these two media agendas and their synthesis. I wanted to demonstrate the process of press regulation through concrete agendas that are similar in many points: both events are the same (assassinations); both men were the highest men in nazi hierarchy (Hitler was number one in the Third Reich, Heydrich was number three); media were supposed to make some reaction in the direct of recipients because of the propaganda power. But there were some differences as well: the assassination of Reinhard Heydrich causes his death and it was made by Czech emigrants; Adolf Hitler survived almost unhurt and the following revolt and plot (part of the operation Valkyrie) was planned by German high officers in Germany. One of the results of this rigorous thesis is the statement that it was important for Czech press institutions if the event is a part of protectoral life and environment or if it takes place elsewhere...
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Agenda-setting at the Local Level
Jirků, Jan ; Jirák, Jan (advisor) ; Köpplová, Barbara (referee)
The rigorous thesis named Agenda-setting at the Local Level deals with concept agenda-setting and applies it on the research made in local conditions. It is checked to what degree the process of agenda-setting is functional on this level and how in the concrete it expresses oneself. At the same time follows up-to-date trend of research in agenda-setting being characterized by displacement from macro structural level to micro structural level and by replacement of general hypotheses to concrete hypotheses. The rigorous thesis describes relationships among citizens of Nové Město na Moravě including integrated villages as representatives of local public agenda, toll-free fortnightly Novoměstsko that belongs to local media agenda and municipal politicians as representatives of local political agenda. It is based on groundbreaking studies that checked the validity of agenda-setting on the macro structural level and it is used quantitative and qualitative methods that propped oneself upon that studies. The way of fortnightly publishing and the town government were changed in the period between the first and the second research. Therefore, the rigorous thesis also analyzes impact of these changes on the process of agenda-setting.
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Criteria for selection of reports from the European Parliament in the Czech dailies
Šponerová, Klára ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
Master Thesis "Criteria for selection of news from the European Parliament into the Czech media" deals with the factors that affect the classification of reports about events in the European Parliament in the Czech print and online journals as well as defining characteristics that are typical for these reports. In the theoretical part presents political and media communication and logic and goes to the main concepts of news production, such as agenda setting, framing and priming. This Thesis is also about media and intermedia agenda and presents the information already known concerning the relationship between the European Union and the media. Research is a part of practical section. It's aim is to map by content analysis the characteristics typical for reporting about the European Parliament as a specific institution of the European Union. Further aim is the verification of assumptions based on previously conducted research abroad focusing on the theme of the EU. Trying to better determine what characters show mass media content which is to the Czech public the main source of information about European structures by large extends. The Thesis also tries to answer the question often discussed the lack of presentation of the European agenda in news media agendas, the communities of the European Union...
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