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Marketingové komunikačné nástroje v podniku Shape It Up s.r.o. Nitra
Gažiová, Michaela
Gažiová, M. Marketing communication tools in the company Shape It Up s.r.o Nitra. Bachelor thesis. Brno: Mendel University in Brno, 2020. The aim of the bachelor thesis is to improve marketing communication and streamline the use of these tools in the company Shape It Up Nitra. The theoretical section describes the various tools of marketing communication as well as the characteristics of marketing services. In the practical section, by using selected research methodology of the bachelor thesis, external and sectoral environments are analysed in order to determine company´s positioning and impacts on its operations. In this section, company´s strengths, weaknesses, opportunities and threats are analysed as well. The design section contains alternatives for streamlining the use of marketing communication tools to improve the promotion of the company.
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Marketing Strategy of Golf Resort - Golf Resort Černý Most a.s.
Gruber, Jan ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
Bachelors thesis is dedicated to the marketing strategy of the golf resort at Černý Most. Based on the SWOT analysis methods, STEP analysis, competitive analysis and in- depth interview work brings an analysis of the external and internal environment of the department. The benefit of my thesis are recommendations to improve the golf complex marketing strategy in a competitive environment.
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Suggestions for improvement of marketing strategies for sport and regeneration equipments in the competitive conditions of Central Povltaví
Čmakalová, Hana ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
The bachelors thesis deals with the analysis of marketing strategy for sport and regeneration equipments in the competitive conditions of the region Central Povltaví. The analysis is carried out with the aid of several chosen methods: PEST analysis, SWOT analysis, Porters five forces analysis, positional map and use of questionnaires and depth interwiev with managers of selected fitness centers.The marketing strategies of the two sport and regeneration equipments are compared using these methods: Multi- functional center of Štěchovice and Sport hall of Davle. Major contribution of the bachelor's thesis will be the recommendation for improvement of the services of both fitness centers in this particular region. Key words marketing, competition, marketing strategy, marketing mix, marketing of services
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Marketing Research of customer satisfaction in the Prague Sports Center
Kejvalová, Elena ; Pecinová, Markéta (advisor) ; Janák, Vladimír (referee)
Title: Marketing Research of Customers' Satisfaction in a Prague Sports Centre Objectives: The main goal of this work is to gather information about customers' satisfaction in one Prague Sports Centre through marketing research. Then, based on that research, analyze the data so that conclusions and possible further recommendations for the management of the sports center can be made. Methods: In this thesis, both quantitative and qualitative methods of the marketing research were used. Qualitative in the form of two interviews that were held in the centre - one with the manager of the centre and the second one with two members of staff, last but not least a hidden observation of one sport class in the sport centre. Quantitative method was in the form of an electronic questionnaire filled in by 136 customers of the sport centre by computer in the hall. Results: This thesis has revealed that the sport centre is very popular among its customers but there are still few things to improve. The results of this work are also suggestions of some possible improvements that could lead to an increased attendance at the sport centre during less popular days and times while also increasing customer's satisfaction and total revenue. Keywords: marketing, customers' satisfaction, sport services, sport marketing, 7C,...
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The Using of Marketing in the Company providing Accommodation
Kadubec, Karel ; Výchorec, Tomáš (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis is focused on analyzing marketing situation of Mountain Apartman Magura 37 - DONOVALY. It is implemented on analysis methods and the main purpose is evaulating the current situation of the marketing situation of apartman. According to the results of analysis, bachelor thesis gives a proposal of retaining of current customers and also increasing new customers and increasing the apartman awareness.
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Customer Satisfaction
Němec, Filip ; Sehnal, Stanislav (referee) ; Schüller, David (advisor)
The aim of this master thesis is analysing customer satisfaction of restaurant company by Porters analysis, SWOT analysis, marketing mix analysis, cluster and regression analysis and contingency test and draft measures which will lead to improvement of her level. The thesis consists of three parts - theoretical, analytical and proposal. The first part describes theoretical resources in area of customer satisfaction. For example, how satisfaction is measured and how the customer behaves. The aim of practical part is to evaluate the customer satisfaction in the choosen restaurant and interpretation of calculated results. In the last part of this work, there are proposed new disposals in view of results of analysis, which will lead to improvement of total customer satisfaction of the restaurant.
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Marketing plan of the Municipal cinema in Slaný
Kyclt, Lukáš ; Černá, Jitka (advisor) ; Vávra, Oldřich (referee)
The bachelor thesis deals with the proposal of a marketing plan for the Municipal Cinema in Slaný. The first part is focused on the theoretical knowledge of the chosen topic. The practical part describes the cinema, analyzes its marketing mix, external and internal environment and a SWOT analysis is created. Recommendations and action plan are made based on the SWOT analysis and the marketing research.
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Marketing mix of Classic Ski School in Rokytnice nad Jizerou
Nedvídková, Iva ; Šíma, Jan (advisor) ; Pecinová, Markéta (referee)
Title: Marketing mix of Classic Ski School in Rokytnice nad Jizerou Objectives: The aim of the diploma thesis is to analyse marketing mix of Classic Ski School in Rokytnice nad Jizerou. The analysis includes comparison of given information with theoretical acknowledgement. The aim of the diploma thesis is to recommend some changes of marketing mix of Classic Ski School in Rokytnice nad Jizerou that could be helpful in following seasons according to the given comparison. Methods: The main method of collecting data needed for this diploma thesis is an interview. Interview was given personally and via mobile phone by management of Classic Ski School in Rokytnice nad Jizerou and by ski school's customers. There is also SWOT analysis provided in the diploma thesis, where internal and external factors of Classic Ski School are being evaluated. Results: While analysing the marketing mix of Classic Ski School in Rokytnice nad Jizerou, an insufficient usage of some parts of marketing mix - for ex. Packages, Programming - was found out. Interview has shown that customers are interested in buying packages of services. Additional partnership would be required for creating these packages. There were other parts of marketing mix shown as insufficient - portfolio of current products, physical evidence and...
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Competition of selected sports centers in the region
Šafránek, David ; Šíma, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Competition of selected sports centers in the region Objective: Analysis and comparison of the marketing activities of selected sports centers operating in Kolin. Information obtained from the marketing research was used for the analysis of the competitive surrounding in the region and also to create and propose measures that will lead to the improvement of marketing activities and improve the competitiveness of selected sports centers. Methods: For the analysis of the competitive surrounding in Kolin was used PEST analysis and SWOT analysis. Marketing research was conducted using qualitative techniques in- depth interview with the managers of selected sports centers. Results: Results of the analysis of the competitive surrounding Kolin show the necessity of using marketing tools to operate the fitness center. It was found that competition between selected fitness centers is very intense. Marketing activities help to differentiate themselves from the competition and increase client base. The results of the analysis confirmed that examined fitness center are insufficiently used marketing tools and in this direction have large reserves. Key words: competition, marketing, marketing mix, marketing of services, sports center
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Competition of fitness centres in the Prague - West and loyalty of their customers
Čmakalová, Hana ; Čáslavová, Eva (advisor) ; Havrdová, Jana (referee)
Title: Competition of fitness centres in the Prague - West and loyalty of their customers Objective: The objective of the thesis is to analyse competitive environment using the marketing mix of selected fitness centres in a competitive environment of Prague - West and to examine customer's loyalty with regards to these sport centres. Results of marketing research will be the main part of competitiveness analysis in this area and will serve as a basis for suggestions and possible improvements of these fitness centres. Methods: PEST analysis SWOT analysis Porters five forces analysis Marketing research - qualitative method - in-depth interview - quantitative method - questionnaires Results: The results of the research confirm that the competitive environment of Prague - West is quite intense and is divided into several smaller competitive groups in accordance with the transport infrastrusture. Individual fitness center see their biggest competitors in the immediate neighborhood (within approximately 10 km). For customers in this area, the price and availability, from which the customer loyalty is built, are especially important. Key words: marketing, competition, marketing mix, marketing of services, sport services, quality of services, customer's loyalty, fitness centre
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