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Komercializace a její vliv na ekonomiku středních škol
Kozumplíková, Veronika
The work deals with the influence of commercialization on the economy of secondary schools. The aim of this work is to determine the volume of commercialization, i.e. the amount of incomes which comes from additional activities, also in relation to various fields of education, to secondary schools. It is also aimed at determining whether these incomes are a complement to or a substitute for current incomes of secondary schools and what the motives for carrying out additional activities are. The theoretical part of the work deals with education in the Czech Republic and then is focused on secondary education and the financing of secondary education. It also deals with the commercialization process and its influence on the public sector. The practical part of the work analyses the volume and structure of the commercial activities of secondary schools of the South Moravian Region and also studies the scope of business activities and motives for commercializing of selected secondary schools. The results obtained are then evaluated.
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Analysis and comparison of lifestyle magazines and their equivalents as the supplements of Czech journals
Adamcová, Hana ; Jirků, Jan (advisor) ; Miessler, Jan (referee)
This bachelor thesis compares lifestyle magazines with lifestyle supplements of Czech newspapers based on quantitative analysis. The theoretical part is focused on the analysed media - it describes their history, current situation and briefly characterizes specific titles with focus on lifestyle. Part of the text deals with media commercialization, which, as a trend, undeniably belongs to present day's media. In addition to general definitions, advertising is discussed in more detail in relation to printed media and the tendencies to eliminate the boundaries between commercial and non-commercial content. The practical part consists of analysis of selected magazines and newspaper supplements. The researched material used is, in each case, three-month worth of issues of lifestyle magazines Elle and Harper's Bazaar as well as newspaper supplements Esprit LN and Proč ne?!. The objective of this analysis is to confirm or reject the hypothesis, that lifestyle magazines published in the form of free newspaper supplements include less editorial text and more advertisements and visual content than standalone lifestyle magazines.
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Gentrification and revitalisation of built-up area of the inner city of Ceske Budejovice with emphasis on Prazske predmesti
GRYČOVÁ, Zlata
Bachelor thesis deals with the processes of gentrification and revitalisation of environment in different parts of the disrict Prazske predmesti, which lies in the inner part of city of Ceske Budejovice. Includes an analysis of the relevant literature and theory, urban characteristics of study parts, working methods and results. Gentrification was examined by asking respondents, revitalisation of buldings based on field descriptions of the individual houses. It was found a considerable representation gentrifiers in population in the Prazske predmesti, but only some were unambiguous gentrifiers. Revitalisation of buldings in the Prazske predmesti is signifiant progress, it has built the kondominium are numerus and little part houses have sign sof neglect. Study parts of the Prazske predmesti were compared with other parts of the inner city study in the bachelor´s thesis. Bachelor thesis contains a tables with the evaluation of the respondents, houses and study areas and mapping of this evaluation.
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Market analysis for commercialization
Kukula, Jakub ; Procházka, David Anthony (advisor) ; Kubička, David (referee)
This Bachelor theses is analysing current global sterilization market with focus on vapour phase Hydrogen Peroxide sterilization (VPHP) and methods of its detection during sterilization process. The goal of this theses is to find optimal strategy for commercialization of new technology that provides online monitoring of Hydrogen peroxide concentration during sterilization process. Market is analysed by PESTLE analysis and Porters analysis. Findings are then synthesized by SWOT analysis, where strengths, weaknesses, threats and opportunities are introduced and optimal procedure for the technology commercialization is presented.
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The Comic in Henry James' Fiction
Kudrna, David ; Roraback, Erik Sherman (advisor) ; Robbins, David Lee (referee)
The subject of this thesis is the study and interpretation of the interlacement of the world of comedy in several works of Henry James and the reflection in these fictions of certain specified problems and challenges of modern society which assist to bring forth the social ambience therein. In the author's opinion, the comedy in the said works of James, on the fundamental level, criticises and pokes fun at the evils of modern society and the characters who pay homage to them. The thesis argues that the comedy in the analysed works of Henry James satirizes several challenging, problematic socio-cultural and economic developments of contemporary modern times through the ridicule and stigmatization of the mostly despicable characters who, under the sway of these developments, perpetrate their negative influence on the lives of other characters in the selected works. To substantiate this argument the thesis looks at the following works of James: The Wings of the Dove, The Golden Bowl, The Portrait of a Lady, The Ambassadors, "The Turn of the Screw" and "The Beast in the Jungle." At the outset, the thesis outlines briefly several critical approaches to the comedy in James's works, comments on their validity, reveals the author's views, and points in the direction of the critical opinions and approaches...
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Commodification of the collective memory: Yugonostalgia as a marketing strategy
Vukčević, Jovana ; Pullmann, Michal (advisor) ; Vojtěchovský, Ondřej (referee) ; Maurel, Marie Claude (referee)
COMMODIFICATION OF THE COLLECTIVE MEMORY: YUGONOSTALGIAAS A MARKETING STRATEGY Jovana Vukcevic EHESS Paris, Charles University Prague Abstract: This paper focuses on a specific type of contemporary nostalgia for the Yugoslav past, emerging in recent years across the post-Yugoslav space - Yugonostalgia. This nostalgia creates a new Yugoslavia from the ashes of the old - a depoliticized Yugoslavia, not a state or an ideology, but a life story, a personal and social history that happened to take place within the former state. It is argued in the paper that Yugonostalgia can be understood as a longing for the solidarity, sociability and dignity of the socialist life-style, and even as a critique of the consumerist aesthetics of modern capitalism. However, in no way has it been a call to re-establish a Yugoslav state or to validate its ideological propaganda. Furthemore, in the intersection of capitalist profit-making and communist heritage, nostalgia has became more than a simple discursive construction, emerging from the idealized collective memory - it turned into a veritable marketing strategy exploiting Yugonostalgic symbols. Media campaigns that instigate warm feelings for Yugo-commodities and positive associations with the former state create new patterns of consumptions seeking to commercialize the...
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Negativity in news programme Televizní noviny (TV Nova) and news programme Události (ČT)
Bobek, Martin ; Hronová, Tereza (advisor) ; Nečas, Vlastimil (referee)
In master thesis called Negativity in Television News we dealt with the structure of television news from good news vs. bad news angle of view and in context both public service and commercial based media. We focused on two main TV news programmes Události (Czech television) and Televizní noviny (TV Nova). Bad news category was analysed in depth then. The text starts with a chapter about relationship between media contents and reality so we were describing social constructivism theory in media context. Then we dealt with mechanisms and influences, which affect form of media outputs; we focused on concept of news values and processes of tabloidization and commercialization. Next chapter was dedicated to definition of negativity in news. In this context we described presence of bad news in coverage during the history; we dealt with media violence and its effects on audience; we defined media negativity and set up the typology of bad news. The analysis showed us percentage of bad news in two main news programmes of Czech television and TV Nova. We found out, which negative topics were predominating and they were analysed in depth then. In this part of analysis we were researching through what particular factors of negativity the negative impression of news is being increased.
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Analysis of factors affecting communication in the ambient of new media: Case study of YouTube Beauty community
Pokorná, Tereza ; Vochocová, Lenka (advisor) ; Bednařík, Petr (referee)
This diploma thesis discusses the process of communication in new media environment and demonstrates it on the example of YouTube Beauty community which can be seen as an autonomous, independent space for expression and sharing of information. It introduces the specifics of communication in the environment of Beauty community and its characteristics. It discusses some theoretic concepts connected with communication in the environment of new media and also with the Beauty community, for example Web 2.0, citizen journalism, prosumption or the concept of internet as a new space of public discussion. It also discusses concept of political economy about how external especially commercial factors influence communication process and content of traditional media and connects it with influences of external commercial factors on communication in Beauty community. In qualitative research are explored factors that impact communication in this environment and also potential impact of external commercial factors on communications and its contents.
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The Criticism of Bologna Process in Germany
Boťová, Kateřina ; Filipová, Lucie (advisor) ; Konrád, Ota (referee)
This thesis deals with German criticism of the European higher education reforms within the so called Bologna Process. These reforms include the division of studies into two and later into three cycles, the introduction of a unified credit system and the support of mobility. Germany in particular represents a country, where the Bologna Process initiated a broad academic debate and became a subject of student protests. The paper discusses the criticism of particular goals, the overall concept of the reforms and the specifics of their implementation in Germany. It focuses on both the core of scholar criticism and the students' insight on the subject. The analysed period is bordered by the signing of the Bologna declaration in 1999 and by the year 2010, which was originally meant to be the last year of the reform process. Some academicians saw the Bologna Process as an instrument for the commercialization of higher education and a deviation from the model of W. v. Humboldt. The majority however pointed out the erroneous implementation of reforms and misapprehension of the original goals. Similar stances were also adopted by students. New bachelor's programmes were mostly criticized for their unsuitable conception and low quotas for student admission to master's programmes. At the same time, students stressed...
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