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Modern technology in the lives of seniors
Pfeilerová, Iveta ; Krahulcová, Beáta (advisor) ; Zelinková, Olga (referee)
Investigator: Bc. Iveta Pfeilerová Supervisor: prof. PhDr. Beáta Krahulcová CSc Modern technology in the lives of seniors The thesis titled "Modern technology in the lives of seniors" is focused on a target group of seniors living in a retirement home and their abilities and potential utilization of modern technologies such as cell phone, computer and credit card. The main objective of this thesis was to investigate the relationship that the seniors have to the modern technologies, such as cell phones, computers and credit cards. The thesis and the research was approached with the aspect that these are the seniors who live in a retirement home. In recent years the issue of quality of life of seniors is becoming increasingly hot topic and work with a cell phone, a computer and the Internet can very significantly affect the lives of seniors. The goal was to determine if these visions are reflected in the lives of seniors in housing facilities and if it is possible that the respondents are interested in these technologies. The research was conducted in both theoretical and practical framework. The theoretical part deals with the demographic changes in society, with the aging population and with the old age itself. Further described is the general information lireracy, information needs of seniors and...
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Security of Electronic Banking
Rennét, Jiří ; Müller, Richard (referee) ; Dvořák, Jiří (advisor)
Master’s thesis analyzes in detail the security of electronic banking within the chosen banks in Czech republic. On the base of these knowledge it defines and recommendes the most secure electronic banking for Profes Project s.r.o. company. In the folowing it investigates a current electronic banking in the company and it carries out basic theoretical findings.
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Strategy Competitive Fight
Vyhlídal, Martin ; MBA, Stanislav Heža, (referee) ; Bartes, František (advisor)
The thesis deals with finding such a competitive strategy, which enables a well-established Copany to remain on the leading edge of sales finance market in the Czech Republic. To do that, it is necessary to acquire as detailed information about competitors´ activities, professional environment development and end-user preferences trend, as possible. Based on this information it proposes possible models of strategic options including the impact on customers, business partners and internal issues.
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Experience of Seniors with Modern Home and Personal Technical Devices
OLTOVÁ, Dagmar
For my bachelor thesis I have chosen the topic Experience of Seniors with a Modern Home and Personal Technology. In the 21st century is for most of us common everyday use of modern technology, such as mobile phones, credit cards, digital cameras and other technical devices. However, there is an amount of population who do not use these devices as much as the others. They are the seniors. In the theoretical part I drew from the listed sources and focused on explanations of particular terms which are related to the theme of the work. This part is divided into four sections. In the first section I focused on the explanation of the terms old age and ageing, in the second section I looked on the ageing in the 21st century, the third section deals with the communication with seniors and the last section is focused on the modern home and personal technology. In the research section I focused on achieving of the aim and answering the research questions. The aim of the bachelor thesis was to find out what experience seniors have with the use of modern home and personal technology. As a research question I have chosen: What problems do seniors have when using modern home and personal technology? According to the topic, a qualitative research and the method of semi guided interview were chosen. The research group consisted of eight seniors from České Budějovice, who have been living in the Rest home U Hvízdala, the Nursing home CSS Staroměstská and in the Rest home Máj. I had prepared the basic questions and if appropriate I asked supplemental questions. The interviews were carried out in a pleasant background after the consultation with the social worker. Respondents agreed with the research and they also agreed with recording of the interview on a dictaphone. I recorded the interviews carefully and then evaluated them. The research was carried out in March. The results summarize the information which I took during the interviews. Despite their age seniors use modern technology. The most used devices are mobile phones, televisions and radios. Credit cards, digital cameras and sCards are among the less used or unused devices. Most respondents have experience with a radio, owned by everyone interviewed, then with a television, owned by seven out of eight respondents, and a mobile phone, owned by five respondents but others formerly also owned a mobile phone. The main research question should find out what is the biggest problem when using modern home and personal technology. Speaking about a mobile phone, seniors have the biggest problem when operating, caused by bad eyesight, small letters, small buttons or complicacy of a mobile phone. The biggest problem with credit cards is, according to respondents, a necessity of attendance at cashpoints. They also stated the fear of assault, misuse or loss of credit card and money. The main problems with sCards are similar to those with credit cards; attendance at cashpoints, misuse or assault. Another problem which I encountered is a lack of information for seniors. Some of the seniors have no idea what is the purpose of sCards. Television is for some a leisure time activity. The main problem here is a tune of channels. Addressed seniors stated that they would have to ask someone else for help. Another problem, as they states, occurs when setting of a television. Respondents have the least problems with a radio. The majority has no problems, others mention that the biggest problem occurs when operating a radio, for instance they have no sense for spinning wheel when tuning radio stations. Others do not have problems and the use of a radio sees rather positively. In conclusion, I think that it would be appropriate to introduce courses which would deal with a specific issue. It would be probably helpful to inform seniors more and to provide more articles, advertisements and lectures. The bachelor thesis could serve for others as information about the given topic
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Co-branding of payment cards
Přikryl, Jiří ; Křížek, Tomáš (advisor) ; Kolman, Marek (referee)
The bachelor thesis deals with possibilities and use of co-branding within the financial institutions. It mainly focuses on co-branding payment cards aiming both, the analysis of the current situation on the market for these products in the Czech Republic as well as the outline of their new usage opportunities. The theoretical part defines not only the basic concepts of the branding phenomenon but also more deeply characterizes its part called co-branding. The paper then offers fundamental information about payment cards as a product where this marketing method is commonly implied. The practical section describes progress in the amount of credit cards in the Czech Republic depending on the number of other cards issued, specifies currently offered co-branded credit cards with regard to benefits for bank, partner and consumers, and outlines new possibilities of co-branding usage within financial institutions.
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Credit cards on the internet
Kolář, Jiří ; Matuštík, Ondřej (advisor) ; Kalina, Jaroslav (referee)
Using credit cards to buy goods and services is becoming more and more popular and this trend can be observed even when paying by card over the Internet. From a customer perspective is indeed a comfortable and quick way of paying. Merchants realize this and so in their online stores card payment allows. The content of this work illustrates the issue of security of payment cards on the Internet, encryption and secure communication, as a basis for describing 3D Secure standard. The aim is to analyze the security features of payment cards issued by banks and credit institutions operating on the Czech market from the perspective of the owner of the credit card. At the same time to estimate future developments in this sector based on facts and trends.
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