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Development Strategy of the Company
Hruška, Vojtěch ; Hořínek, Richard (referee) ; Koráb, Vojtěch (advisor)
This diploma deals with development strategy of company. Subject of analysis is one of the world’s biggest car rental company, it’s Czech part to be more specific. This thesis analyses company according to analytics methods taught during the study, most important is The Strategic analysis. Results of the analysis part reveals a weak spot – absence of utility vehicles, which are offered by company’s foreign offices also by local competitors. Method of minimal costs was used for developing and presenting one specific solution to eliminate the weak spot.
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Proposal of Marketing Strategy for Travel Agency
Lašáková, Petra ; Hladíková, Kateřina (referee) ; Šimberová, Iveta (advisor)
I prepared the dissertation to make marketing strategy for travel agency. This strategy is focused to confirm the market position on the travel market, obtain the new clients and keep the current and also increase turnover. It has to may result from the marketing strategy which customers are the most important for the agency to make right advertising plan. It has to be known the ways how to attain the target.
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Competitive Strategy of a Company
Kazimírová, Barbora ; Grolíková, Lenka (referee) ; Bartes, František (advisor)
This thesis deals with the design of the company's competitive strategy. Based on an analysis of the surrounding and internal environment of this company, several suggestions for possible strategies will be developed. One of these strategies is an optimal strategy that is subsequently declared as a corporate strategy.
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Building an Effective Competitive Intelligence System for XXX Corporation
Michalko, Miroslav ; Černý, Radoslav (referee) ; Bartes, František (advisor)
This diploma thesis results from the need for Competitive Intelligence as a system for gathering, analyzing and communicating information about competitors to obtain a competitive advantage. The work attempts to analyze current knowledge gathering processes as well as an application of that information for strategic decision making inside the XXX corporation. After definition of basic terms several different methods and approaches to Competitive Intelligence are described. These methods are reviewed and those that suit XXX requirements best are picked up afterwards. In this thesis there are also identified some of the crucial information sources, to begin with public and commercial databases and catalogues, business publications, online sources, personal knowledge, but also data-mining and other sophisticated methods. The main contribution of this work is the proposal of Competitive Intelligence system itself, empathising an effective functionality that solves identified issues, and is based on our theoretical resources and on actual competence of the company.
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Marketing Tools Increasing Competitiveness of Company
Denev, Patrik ; Vetchý, Pavel (referee) ; Zich, Robert (advisor)
This bachelor thesis, which I am focused on, is about marketing tools and strengthening competitiveness of company IRD Group, which is a retailer of silver and steal. In these thesis is theoretic part and practice part. In theoretic part is focused on marketing Mix and his tools, which we can used for competitiveness. The practice part is focused on tools, which is using IRD Group, I would like to improve that part of the company and marketing strategy.
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Development of Marketing Activities Improving Competitiveness of Company
Kaufmanová, Marie ; Vavřina, Zbyněk (referee) ; Zich, Robert (advisor)
The aim of this master’s thesis is to evaluate the contemporary position of company Liberecká IS and, with the help of strategic analyses and on the base of its results, to propose marketing activities and their development which would support competitive advantage of the company in the market. Within the frame of these marketing activities a marketing research of the largest client of this company was done, which confirmed and in some cases disproved the notion the company had about the quality of services provided and about satisfaction of their clients. In that way the research foreshadowed the next activities that will help to increase client satisfaction and to improve competitive advantage of the company.
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Business Plan of Business development
Mayer, Daniel ; CSc, Jaromír Svoboda, (referee) ; Solař, Jan (advisor)
The aim of my Master thesis “Business Plan for the Development of a Small Company“ is to provide a solution to how to develop a micro-company into a successful small company, which will have a real potential to find its stable position on the current market. My Master thesis consists of a theoretical part, problem analysis and my own proposal of the solution. The theoretical part deals with the key findings and solutions, which are further applied in the next part of my work. Analysis is focused on present and future company environment. Concrete recommendations have been formulated on the basis of analysis conclusions. The final proposal is formulated into a complex procedure, which provides the way to reach company development.
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Proposal of Strategy of SBU Development
Šebesta, Petr ; Ondra, Petr (referee) ; Zich, Robert (advisor)
Bývalý americký prezident prohlásil: “Plány jsou nic, plánování je všechno”. V tomto duchu lze říci, že dobře fungující systém strategického řízení je svým způsobem důležitější než samotné dokumenty, které produkuje. V tomto duchu se nese i celá tato práce, která zachycuje určitý stav strategie jedné strategické obchodní jednotky (SBU) firmy GlobSol CZ a její posun kupředu od původních abstraktních cílů k naprosto jasným a konkrétním krokům, které bude třeba v budoucnosti udělat pro rozvoj této obchodní jednotky. Po zhodnocení současného stavu teorie, je provedena analýza současného stavu strategie obchodní jednotky vzhledem k jejím okolím. Ze závěrečné SWOT analýzy jsou pak pro jednotlivé její prvky určovány cíle směřující ke strategickému rozvoji. Každý cíl je rozvinut do jednoho, či více kroků, které jasně determinují jak a kdy lze daného cíle dosáhnout. Na závěr je zhodnocen přínos této obchodní strategie, její předpoklady a rizikové faktory. Nejcennějším na celém dokumentu je však samotná činnost tvorby strategie, která rozvíjí zcela nové pohledy na možnosti rozvoje strategické obchodní jednotky.
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