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Proposal of Strategy of SBU Development
Šebesta, Petr ; Ondra, Petr (oponent) ; Zich, Robert (vedoucí práce)
Former American president declared: “Plans are nothing, planning is everything”. In this manner we can state that a well functional strategic management system is much more important then documents that it will produce. This work is conducted in this spirit, so it captures a strategy state of one strategic business unit (SBU) of the GlobSol CZ company and moves it forward from the original abstract goals to completely clear and concrete steps that has to be done in the future for the development of this business unit. After review of the current theory state an analysis of the current state of the business strategy is done in consideration to all SBU environments. For each element of the final SWOT analysis are determined objectives of strategic development. Each objective is developed into one or more steps, which are clearly showing how and when the target can be achieved. Finally, the contribution of this business strategy, its assumptions and risk factors is assessed. The most valuable output of the document, however, is making the strategy work itself, which is developing an entirely new perspectives on the opportunities to develop strategic business units.
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Proposal of Strategy of SBU Development
Šebesta, Petr ; Ondra, Petr (oponent) ; Zich, Robert (vedoucí práce)
Former American president declared: “Plans are nothing, planning is everything”. In this manner we can state that a well functional strategic management system is much more important then documents that it will produce. This work is conducted in this spirit, so it captures a strategy state of one strategic business unit (SBU) of the GlobSol CZ company and moves it forward from the original abstract goals to completely clear and concrete steps that has to be done in the future for the development of this business unit. After review of the current theory state an analysis of the current state of the business strategy is done in consideration to all SBU environments. For each element of the final SWOT analysis are determined objectives of strategic development. Each objective is developed into one or more steps, which are clearly showing how and when the target can be achieved. Finally, the contribution of this business strategy, its assumptions and risk factors is assessed. The most valuable output of the document, however, is making the strategy work itself, which is developing an entirely new perspectives on the opportunities to develop strategic business units.
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