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Marketing Mix of a Company
Trávníčková, Lenka ; Babáková, Šárka (referee) ; Kaňovská, Lucie (advisor)
The theme of this thesis is the marketing mix of the company Theme Concept. The first part explains the theoretical background necessary for a proper understanding of the issue, which is devoted to the following analytical part dealing with a particular company, its environment, marketing research and planning with a strong focus on its marketing mix, which summarizes SWOT analysis at the end. The design part contains several own separate proposals for the company, based on the analysis results with their potential benefits.
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Marketing Strategy Proposal for a Company
Zeman, Milan ; Pluháček, Stanislav (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis identifies current marketing processes and tools of cafe Caffe Marco. After that the analyses of the evolution of the external and internal environment are realized and proposed relevant marketing strategy based on researches and analyses. The proposed actions are fully reflected in the measures in related parts of organizational and financial character, and the key factors for successful implementation of the proposed measures are set.
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Proposal to improve the marketing mix of the company Duostav KB s.r.o.
Klimecký, Filip ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
The bachelor thesis focuses on proposal to improve the marketing mix of the construction company Duostav KB s.r.o. Throughout the bachelor thesis I followed the theoretical foundations that are mentioned in the theoretical part. Then I analyze the marketing mix, marketing environment and management of construction company Duostav KB Ltd. Based on the outputs of the analysis of the current situation, proposals are made to improve the marketing mix.
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Development of Business Activities of Company Rajnošek s.r.o.
Budínková, Jitka ; Hadová, Veronika (referee) ; Šimberová, Iveta (advisor)
Master’s thesis is focused on business development of the Rajnošek s. r. o. company. This thesis is divided into four parts. At the beginning there is a description of the problem and there is also introduced the main aim of this thesis and related aims. The next part includes theoretical statements on which the practical part is based on. The practical part deals with issue of the basic information about chosen company and its analysis of current status. At the final part of this thesis are presented the proposals which should guarantee new customers and reduce the seasonal risks.
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The Proposal of Organizational Change of Small Business
Danovič, Marcel ; Balát, Marek (referee) ; Rosenberg, Jan (advisor)
The bachelor thesis deals with organizational change small company. The work object is a choice of appropriate analysis, devolution the analysis of a current status, the proposal of organizational change and account the proposal. An accomplishments of the work are proposals and references apropos organization and management, which suppose to improve a situation inside the company.
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Proposal for Project and Application of Project Management Methodology in the Company
Wahed, Sam ; Doskočil, Radek (referee) ; Smolíková, Lenka (advisor)
The master‘s thesis discusses the issue of the project Telco Servis whose focus are business activities aimed at drawing-in the Internet on cancelled fixed telephone lines. It introduces the formal aspect of project management and methods used in the pre-project phase. The work focuses on key parts of the project, such as analysis of the sales process, time analysis of specific parts of the sales process, company CRM description or project risk analysis. In the design part it deals with the estimated costs of the project and the fulfilment of the necessary conditions for its launch.
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Analysis of the Selected Firm
Závěrková, Jana ; Janáč, František (referee) ; Pernica, Martin (advisor)
This thesis deals with a comprehensive analysis of the selected company and its financial analysis. The thesis describes the methods of particular analysis, method of use and the usage of the analyses to a real business. Enterprise values are compared with theoretical knowledge. Essential parts of the thesis are the proposals and recommendations, which help remove or alleviate the weak points of the selected company.
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Proposal of process management of order
Naď, Slavomír ; Holeš, Petr (referee) ; Jurová, Marie (advisor)
The diploma thesis focuses on the process of order management in the selected company Služby s.r.o. The first part of the thesis presents theoretical knowledge related to the topic of the thesis. The next part is an analysis of the current state. Based on the results of this analysis, proposals are made to improve the management of engagement activities.
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