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Political parties and public opinion polls
Romoliniová, Michaela ; Škodová, Markéta (advisor) ; Křeček, Jan (referee)
This diploma thesis Political parties and public opinion polls deals with the use of research in political party. From a theoretical point of view, the thesis focuses on defining the concept of public opinion, its influence on political tradition, and the importance of public opinion polls and their criticism. The main part of the thesis focuses on political communication introducing the use of methods and tools of political marketing, namely utilizing public opinion polls. It describes a change in political communication that has led to professionalization and the need to hire professionals from outside sources, and the role of media, which is often the only source of information for citizens. It explains the difference between particular mediated public opinion polls and focuses on their medial impact on voters. The research section have a form of a case study which focuses on how the public opinion polling is used to develop the electoral strategy in the political party TOP 09 before the elections to the regional councils in 2016. The result of the analysis shows that this political party is highly professionalized, continues to develop its electoral strategy based on research results, and follows recommendations of research agencies, using modern political marketing methods.
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The semiotic analysis of campaign spots of parliamentary election in 2013
Hájková, Zuzana ; Šoltys, Otakar (advisor) ; Podzimek, Jan (referee)
The Diploma thesis The Semiotic Analysis of campaign spots of parliamentary election in 2013 uses the semiotic analysis to analyse campaign spots broadcasted by the Czech Television before the elections in 2013. With regards of the purpose of this paperwork we chose the spots of victorious political parties, the ones who have exceeded the minimal level of 5% of total votes to gain the mandate, thus ČSSD, ANO, KSČM, Top 09, ODS, Úsvit and KDU- ČSL. We emphasise signs and means of expression used in chosen campaign spots. The aim of this paperwork is to answer the question what message campaign spots address to voters. Moreover, the diploma thesis tries to answer the question, if all victorious campaign spots contain the same signs and means of expression which could help them to influence the result of elections. The hypothesis of this diploma thesis suppose that all campaign spots will contain the same signs and that they will ask people to vote. Furthermore, we expect that none of the campaign spots will directly criticize other political parties or their policy. The theoretical part of the paperwork presents the basic concepts of political communication, political advertisement and its regulation in the Czech Republic. The paperwork introduces the electoral system of the Czech Republic and current...
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Evolution of political communication of movement ANO 2011 since its creation until the parliamentary elections 2013
Bartoňková, Ivana ; Mlejnek, Josef (advisor) ; Švec, Kamil (referee)
BARTOŇKOVÁ, Ivana Abstract This thesis is mapping the evolution of communication of the ANO 2011 movement in period from its formation until parliamentary elections in year 2013. The thesis is divided into two main parts - theoretical and practical. In the theoretical part, there is summarization of the creation and evolution of political communication as an individual discipline. Practical part focuses on communication of the movement at the time of creation, time of Senate elections 2012, and compares it with communication of movement in parliamentary elections 2013. The observed units were election programs, media appearances, as well as overall processes of campaigns. The main goal of this thesis is to show the evolution of the political communication at the Czech political scene on the example of the new political movement ANO 2011, on which we can observe its fast evolution and dynamics of the discipline, as well as wide variety of techniques used in political marketing.
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Political Marketing of the Political Party ANO 2011 in the Regional and Senate elections 2016: A Case Study of Pardubice Region
Luzar, Lukáš ; Švec, Kamil (advisor) ; Shavit, Anna (referee)
yužití politického marketingu na regionální a senátní o využití vybraných nástrojů politického jejich podobě a způsobu fungování během regionálních a senátních voleb v roce 2016. důrazem na odlišnosti. Podoba politického marketingu a způsob jeho fungování se do značné tohoto důvodu obsahuje práce srovnání volebních systémů do krajských zastupitelstev a Senátu Parlamentu České republiky. Stěžejní část práce představuje praktická část, která srovnává podobu, průběh a způsob fungování vybraných aspektů politického marketingu v rámci volebních kampaní během krajských a senátních voleb. Práce se zaměřuje zejména na specifika odlišných volebních kampaní, které jsou realizovány ostoru a čase, avšak při příležitosti odlišných druhů
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Political song and political culture - Karel Kryl and his work
Skřička, Filip ; Mlejnek, Josef (advisor) ; Gelnarová, Jitka (referee)
This bachelor thesis is focused on songs, texts and main topics which are included in works of Czechoslovakian songwriter, lyricist and poet Karel Kryl from 1968 to 1994. The first part is a theoretical frame which shows us existing background in political science concerning political songs, culture of protest, political culture and political communication. The second part is a reflection of possibility of political songs influence on society and it also reflects topics in historical context. This work gives us answers what is the role of political songs and their authors in the scheme of political communication, what contribute to the possibility to have an influence on political culture and what is the typical attribute of political song.
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The Migrant Crisis and its Representation in Frankfurter Allgemeine Zeitung and Lidové noviny
Müllerová, Alexandra ; Jeřábek, Hynek (advisor) ; Hájek, Martin (referee)
Over the last two years the number of refugees and asylum seekers in European countries dramatically increased, with asylum claims mostly originating from countries affected by war and poverty, especially in the Middle East, Africa, and the Balkans. The rapid increase of the mobility of migrants raises contradictory reactions in society and individual countries can not agree on an acceptable solution. Against the background, Western European countries usually approach the immigrants more openly than Eastern European countries. A big role in the question of acceptance of migrants in different countries is played by the media. In contemporary society, the media constitute the main source of information about what is happening in the world and intermediate events in which the public cannot participate directly. Therefore it is important to examine how mass media in Eastern and Western European countries present the issues of solidarity, human rights, and the right to asylum. The aim of this master thesis is to find out what the main differences are in the case of printed mass media and whether the western newspapers create a better image of refugees than eastern media. As a representation of an Eastern European medium one Czech daily newspaper was chosen and from Western newspapers one German medium...
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The White House Presents: The Media Image of Barack Obama
Seidlová, Kristýna ; Jirák, Jan (advisor) ; Zezulková, Markéta (referee)
The diploma thesis The White House Presents: The Media Image of Barack Obama examines the media presentation of the President of the United States, Barack Obama, through the official media channel of the White House. Five video recordings of President Obama's speeches are analyzed with a focus on linguistic, visual and auditory sign systems with the use of the qualitative semiotic content analysis. Before the analysis itself, an explanation of theoretical terms related mostly to the representation of reality is provided. On these grounds the analysis is then approached as a description of different means of achieving media construction of reality, to which both the President himself and the White House Office of Communications contribute. This Office is in charge of the content of the above-mentioned channel. To broaden the context, general information about the functioning of the President's media communication is included. The aim of this thesis is an interpretation of the communication tools presented by the White House media channel and the analysis of their symbolic meaning in order to explicate the process of a specific media image of the President coming into existence. The approach to the analyzed content from the perspective of intercultural communication is also of importance. It must be...
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The role of social media in communication of political leaders
Bartůněk, Michal ; Štětka, Václav (advisor) ; Zápotocký, Jan (referee)
It is a well-known that the role of social media in contemporary political communication is increasing. A great deal is being written and said about the online campaign of Barack Obama in 2008. In our environment, dispel any doubt in this regard, the presidential elections in January 2013. However, the attention of scientists is primarily focused on the analysis of online communication during the election campaign. Against this background, the bachelor thesis aims to analyze communication in a period when no election campaign is taking place. Our purpose is not to focus on the political parties, as it is usual in the Czech political environment, but we try to apply the concept of personalization on the communication of political leaders. Through the analysis of data collected from facebook's profiles of six leaders, we are trying to capture the character and basic trends of political communication on social network sites.
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Czech Senators Communication on Social Media
Pečenková, Markéta ; Shavit, Anna (advisor) ; Klimeš, David (referee)
This Bachelor thesis concerns the possibilities of social networks for political communication. It describes the characteristics of professionalized communication via social networks, including the principles which should be respected in order to merge with their philosophy. Political communication is framed into this context, while its development and a motivation for entering the cyberspace are described. Synthesis of these two parts leads to revealing of a potential, which social networks symbolize for political communication. The major concern of the ensuing part is the analysis of Czech senators as they perform on Facebook and Twitter. Their official accounts are examined and, based on the rate of distinctive features quintessential for correctly grasped political communication within the social networks, senators' accounts are assessed whether they are in accordance with the set principles or not. This analysis is complemented by a survey, which was conducted with the Czech senators. Results of this survey show to what extent the Czech senators are comfortable with the defined principles. By interconnecting of researched academic sources, conducted analysis and undertaken survey, the conclusion is stated. That conclusion says if the potential, seen by the erudite academics, is reached by some...
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