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Feasibility Study for Accredited Testing Laboratory
Očko, Martin ; Zich, Robert (referee) ; Chlebovský, Vít (advisor)
Předložená bakalářská práce je zaměřena na zajištění studie proveditelnosti za účelem transformace již existující zkušební laboratoře na akreditovanou zkušební laboratoř ve vybrané společnosti. Na základě navrhované struktury studie proveditelnosti dle Jiřího Fotra a Ivana Součka je studie proveditelnosti provedena. Práce obsahuje analýzu současné situace na trhu akreditovaných laboratoří, popis potřebných zdrojů, finanční analýzu a posouzení a identifikuje rizika spojená s realizací projektu transformace současné laboratoře.
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BUSINESS PLAN FOR BUYING, RENOVATING AND SELLING CARS
Zábojník, Petr ; Mráček, Pavel (referee) ; Ulč, Jakub (advisor)
This bachelor's thesis focuses on a business plan for purchasing, renovating, and selling automobiles. It is divided into three parts: theoretical, analytical, and proposal. The theoretical part includes general definitions necessary to understand the terms used. The analytical part focuses on examining external and internal influences that may affect the business plan. The last part is devoted to the independent business plan and all necessary details for its implementation, including an evaluation.
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Brand development of small company
Šumovský, Albert ; Ulč, Jakub (referee) ; Zich, Robert (advisor)
Tato bakalářská práce se zaměřuje na rozvoj značky firmy Confused, která poskytuje online testy a kurzy pro studenty středních škol. V teoretické části jsou definovány a popsány relevantní koncepty a modely v rámci rozvoje značky. Analytická část popisuje podnik, značku, faktory ovlivňující značku na trhu a jak je značka vnímána. Návrhová část doporučuje, popisuje a následně hodnotí změny, které splňují cíl práce, tedy rozvíjí značku.
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Sales Promotion and Advertising of Company
Hrdinková, Nikola ; Havíř, David (referee) ; Mráček, Pavel (advisor)
This bachelor thesis focuses on the sales promotion and advertising of a specific retail unit, namely the Studio zdravého spánku in Slavkov u Brna. The thesis is divided into three parts. The first part contains the theoretical knowledge that forms the basis for the remaining two parts. The second part of the thesis deals with the presentation of the selected retail unit, analyzes the current marketing situation and at the same time includes competitor analysis. The last part presents the proposals for improving the marketing communication of the company in question.
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Innovation of the existing Competitive Intelligence system in the selected business company
Sakharova, Polina ; Kostřicová, Alexandra Janoušek (referee) ; Bartes, František (advisor)
This bachelor thesis focuses on the analysis and evaluation of an existing Competitive Intelligence system within a selected company. The aim of the thesis is to propose suitable innovative solutions for the company's CI system based on theoretical foundations and conducted analysis. Successful implementation of innovation within the company requires a thorough analysis of both the microenvironment, i.e., the current state of the company, internal data collection and information sorting system, and the macroenvironment, including competitor analysis and examination of external factors.
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Proposal for Brand Development in the Context of Internationalization
Šviha, Richard ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Tato diplomová práce se zaměřuje na mezinárdoní expanzi již existující značky oblečení Pastel Hood, která si klade za cíl dodávat výrobky vysoké kvality s unikátním designem. Majitelé této značky se rozhodli rozšířit svůj obchod do zahraničí a Maďarsko bylo vybráno jako destinace pro tuto expanzi. Cílem této práce je vytvořit vhodný návrh na základě zvoleného teoretického rámce, jak přeformovat značku takovým způsobem, aby bylo možné úspěšně expandovat na tento trh. Tento cíl byl dosažen použitím několika analytických modelů k studiu celkového obchodního prostředí, stávající konkurence, zákazníků a názoru místních odborníků na téma expanze. Výsledkem je návrh ideálního stavu značky Pastel Hood pro zajištění maximální kompatibility a pro úspěch na maďarském trhu.
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Sales promotion and advertising of the company
Pečinka, Jan ; Mráček, Pavel (referee) ; Bednářová, Markéta (advisor)
This bachelor thesis is focused on a creation of suggestions for a company in order to improve the reach of said company. It is divided into a theoretical part, analytical and practical part. Theoretical part includes knowledge taken from professional literature. Analytical part takes this knowledge and uses it to conduct analysis of LEGO as the strongest competitor on its market. The thesis is finished by a practical part which takes results found in the previous part and applies them to a weaker competitor – Igráček. Suggestions are accompanied by a budget cost analysis.
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Marketing Mix of a New Company
Rozmahelová, Tereza ; Ulč, Jakub (referee) ; Mráček, Pavel (advisor)
The thesis deals with the concept of marketing mix of a new company. The first part focuses on important knowledge from the field of marketing theory, especially on customer and consumer behaviour and marketing mix tools. The analytical part looks at the current situation of club inBalance, from which the new company would be derived. Furthermore, marketing research is conducted in this chapter in the form of a questionnaire survey and group and individual interviews. In other parts of the analysis, an analysis of the wider environment and an analysis of the competition is conducted. In the final part of the thesis, based on the analyses made, suggestions are presented for the different marketing mix tools that are designed in order to get the first customers and thus successfully enter the market.
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Sales Promotion and Advertising of Company
Procházková, Lenka ; Leichmannová, Tereza (referee) ; Mráček, Pavel (advisor)
This bachelor's thesis deals with the marketing of define company whose main business is the sale and distribution of fish and fish products. The work is divided into 3 main parts. The introductory theoretical part clarifies the basic concepts and tools used by marketing communication and sales support. The second part summarizes the current situation of the company, which is evaluated based on analyses. The last part of the thesis contains its own suggestions for improvement, which might have a positive effect on the company in sales support and advertising.
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Evaluation of Business Performance Through Financial Analysis Tools
Šrom, Dominik ; Luňáček, Jiří (referee) ; Ptáček, Roman (advisor)
This bachelor thesis focuses on the performance of ČEKMONT elektro s.r.o. in the period from 2018 to 2022. The first part is devoted to the theoretical background of the topic, the basic principles of financial analysis, methods, indicators and calculations used are described. The following part presents the results of the financial analysis based on the previous theoretical part. The final part of the thesis focuses on the interpretation of these results and recommendations for improving the financial situation of the company.
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