|
|
The story of Josef Hasil in the miniseries The King of Šumava The Phantom of the Dark Land and its media response
Fortuníková, Jana ; Bednařík, Petr (advisor) ; Novotný, David Jan (referee)
The bachelor thesis deals with the anti-myth and myth of Josef Hasil, a smuggler from the Šumava region and the most famous bearer of the nickname "King of Šumava". The thesis reflects his image before 1989, which was fundamentally influenced by the famous propaganda film Smugglers of Death (Král Šumavy) from 1959. After the Velvet Revolution, the purification of Hasil's reputation was attempted when his life was being reinterpreted based on facts. His dramatic fate has also been featured in post communist popular culture titles. The most successful representative could be classified as a biographical novel about Josef Hasil called Návrat Krále Šumavy from 2012. The novel inspired narration of three-part miniseries King of Šumava: Phantom of the Dark Region (Král Šumavy: Fantom temného kraje) (2022) produced by a commercial TV station and distributed on its VOD platform Voyo. Both projects present their effort to straighten out the fates of Hasil's life, yet there is admitted fabrication in the story. However, an analysis of the texts of both works shows that the revision of historical reality is not neutral and corresponds to the post communist discourse on the perception of heroes of the third resistance, which can lead to their exclusive glorification and the suppression of discussion about the...
|
|
|
Media materiality in the context of William Basinski's The Disintegration Loops
Pavlík, Matěj ; Řičicová, Hana (advisor) ; Hroch, Miloš (referee)
This bachelor's thesis explores media materiality, which it later places into the context of the music series The Disintegration Loops by William Basinski. The author's goal was to outline the concept of media materiality and demonstrate on the aforementioned work of art how this aspect becomes apparent in the case of art. The theoretical part is composed of an introduction of media materiality in different authors' and movements' conceptions. It also explains its possible uses in the artistic process and focuses on The Disintegration Loops itself as well as its origin. In the later analytical part a particular track from the work of art is examined using semiotic analysis.
|
|
|
1970's Queer Cinematography Through the Lens of Camp
Pavelková, Kateřina ; Řičicová, Hana (advisor) ; Hroch, Miloš (referee)
1 Abstract This bachelor's thesis explores the manifestations and the significance of camp in 1970's queer cinematography. The author examines the forms in which camp appears in the selected films with queer themes from the 1970s and what purposes it serves. The goal of this thesis is to determine the ways in which camp is significant to the selected films. The theoretical part presents a brief history of queer cinematography, the cultural context of the 1970s, and the definition of the camp phenomenon. In the analytical part, the author conducts a semiotic analysis of three selected films from the 1970s which in various ways feature the topic of queerness and which also contain the attributes of the camp aesthetic.
|
|
|
Parody of Czech Television in the series Dobré ráno, Brno! as a modern form of television entertainment
Straka, Tomáš ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
This thesis deals with the analysis of the television series "Dobré ráno, Brno!" produced by Czech Television. The series serves as a parody of the original show "Dobré ráno", which is broadcast on weekdays and aims to provide "a morning dose of information and music, accompanied by interesting guests and tips". Czech Television has created a series that daringly parodies not only itself as a significant institution, including its employees, but also the television industry as a whole. The series allows for the analysis of key concepts of television entertainment, such as the use of parody, satire, humour, and hyperbole. The aim of this thesis is to determine the nature of parody in the series "Dobré ráno, Brno!" in relation to Czech Television and to examine how the series contributes to a greater genre diversity in television entertainment, particularly in the areas of parody, satire, and humour. The research method selected for this study is semiotic analysis, with an emphasis on the analysis of meanings on the level of denotation and connotation following the approach of Roland Barthes. The detailed semiotic analysis includes analysis of dialogues and verbal signs, examination of sound design, and the overall mise-en-scène analysis, including the analysis of individual characters, costumes,...
|
|
|
Typology of spam email written in Czech language
Vejda, Prokop ; Mňuková, Dominika (advisor) ; Podzimek, Jan (referee)
The presented thesis proposes a new typology system for Czech-language email spam. Its categorization is based primarily on the persuasive method used. Particular factors relevant for the classification are derived from subsurface observations via the method of semiotic analysis. The multi-layered typology differentiates between spam sales and imitation spam, between identity-imitating and situation-imitating spam. Another layer of categorization identifies the area of incentive for the desired action. The areas are finance, health, sexuality, and consumption. Ideological spam is recognized as a separate category. The typology derives validity from its application to a sample of Czech spam emails originating between January and April 2023. The method used is quantitative content analysis, which allowed the observed characteristics to be presented in a statistical context. Furthermore, it made it possible to elementarily map the nature of spam appearing in the email inboxes of Czech-speaking recipients at the beginning of 2023. The research is based upon a survey of existing typological systems and cases of the application of semiotic analysis to email spam. Theoretical research pillars are the concepts of the social role, speech acts, mythology, and uncertainty of meanings in communication. The...
|
|
|
Visual framing of the war in Ukraine
Zítko, Tomáš ; Lábová, Sandra (advisor) ; Géla, František (referee)
The thesis "Visual Framing of the War in Ukraine" examines how Czech and foreign newspapers construct the media image of this conflict in published photographs. The theoretical focus of the thesis is mainly on framing theory and its visual dimension, agenda setting and peace journalism, using this normative direction as a starting point for the frames analysed in the practical part of the thesis. The analysis combines quantitative and qualitative approaches The aim of the quantitative part of the analysis was to fill in the previously missing data on the visual framing of the war in Ukraine by Czech and foreign media. Furthermore, it focused on the development of the frequency of photographic coverage of the analysed conflict and the identification of the roles of actors appearing in the images. The qualitative part attempted to explore the findings of the quantitative part in more depth by analysing a selected part of the images depicting the identified frames.
|
|
|
The manifestations of technological determinism on the selection of news topics in ČT24 and ČRo Radiožurnál
Bečková, Kateřina ; Jirků, Jan (advisor) ; Trunečka, Ondřej (referee)
The diploma thesis entitled The manifestations of technological determinism on the selection of news topics in ČT24 and ČRo Radiožurnál seeks an answer whether the choice of news topics in TV and radio is influenced by the available technologies in each of the media, and whether they eventually choose different events to cover. The theoretical part describes concepts of gatekeeping, news values and also technological determinism. In the practical part then the author analysed three days in broadcast of the chosen media, in each it was two-hour segments around the main news at noon and in the evening. Selected topics, that ČT24 had and Radiožurnál did not, have been later analysed by semiotic analyses in order to find whether the visuals were the factor why the event was not presented by the radio. Context of the findings were given by six semi-structured interviews with journalists form both radio and television. From all the data obtained, it is evident that the television had dozens of topics more per day, caused by the time space given to the news reporting. Unlike Český rozhlas Radiožurnál, ČT24 focused significantly on the visual side of events, which could be the reason why editorial board may reject a topic proposed by the reporters.
|
|
|
Antisemitic memes on 4chan.org
Feistinger, Aleš ; Vochocová, Lenka (advisor) ; Nečas, Vlastimil (referee)
In my thesis I address three questions: 1. What are the principles of memes? 2. What categories of anti-Semitic memes can we identify on 4chan.org? And 3. how do they relate to existing knowledge about anti-Semitic propaganda? To answer the first question, I review current theories ranging from active audiences, through Internet memes, to the interaction of memes and politics. Furthermore in the theoretical section, I describe the website 4chan.org (including its boards /b/ and /pol/) and the current form of anti-Semitism on the Internet. For the research of the second question, I have identified semiotic analysis, complemented by grounded theory, as the most appropriate methodology. I present its methodology and practical use, followed by presenting results including subcategories and illustrative examples. The thesis concludes by integrating the most important findings into current knowledge and anti-Semitism and thus answering the third research question. Finally, the main findings are summarized.
|
|
| |
|
|
Semiotic analysis of animated ads
Drahotová, Klára ; Svoboda, Aleš (advisor) ; Sluková, Tereza (referee)
The presented thesis will examine tools of animated commercials on the basis of semiotic analysis of TV advertising. The animation is usually connected whit children's or family movies, however it is also extensively used in commercials, which are designed to affect adult audiences. The goal of the thesis was to find, how animated commercial attracts customers and how it differs from played ad. Therefore the underlying hypothesis is that animation is not just for children, but it may just as well successfully work in production for adults. The thesis is also based on the assumption that animated advertising uses other tools to capture the viewer than advertising played. The theoretical part is focused on presenting animation, its development, specifics and methods of analysis. Also it is focused on semiotic and practical side of advertisement and visual sings of image. In the practical part I will compare selected animated and played ads. My effort will be to describe tools of animation in commercials and to discover how they differ from played ads. Key words: semiotic in advertising, advertising, TV advertisening, animated ad, animation, semiotic analysis, encoding, denotation, connotation, image
|
guest ::
