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Discourse on Future in Politics, Media, and Ecological Activism
Simon, Michal ; Zmrzlá, Petra (oponent) ; Kotásek, Miroslav (vedoucí práce)
This thesis focuses on future discourse regarding extreme weather and climate change. Using discourse analysis, it explores how the future is depicted in political and media discourse, as well as in social media posts by climate activists. Analyzed political discourse includes parts of President Biden’s speech and the US Senate Committee hearing. Media discourse is exemplified by the analyses of two news media articles and a YouTube video by The Economist. While the analysis of political discourse in this thesis highlights mainly rhetorical aspects, modality, and persuasion, the analysis of media discourse also focuses on sensationalism in headlines, imagery, and the overall appeal to emotion. Devices such as rhetoric, modality, and sensationalism contribute to the influence and possible manipulation of the audience. This thesis aims to explore how politicians, mass media, and climate activists influence perceptions of the future and what role they may have in inducing climate anxiety.
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Artificial Intelligence in Science Fiction
Zatloukal, Petr ; Sučková, Magda (oponent) ; Kotásek, Miroslav (vedoucí práce)
This Bachelor thesis should serve as a vessel in which the reader travels through evolution of science fiction (SF) literature, focusing on a subject matter concerned with artificial intelligence (AI) and its interactions and relationships with humans. AI technologies and robotics are quickly advancing and are slowly becoming a common phenomenon, it is rather fitting to analyse and comment on numerous instances of human- AI relations in SF literature, as they may as well resemble real world situations potentially coming in the near future. The thesis firstly discusses a play R.U.R. by Czech writer Karel Čapek, this part describing the origin of the word robot, first utilized in this play, had, and still has a huge cultural and social significance. R.U.R. carries even more significance as it was one of the first literary works featuring artificial beings. Further, thesis continues with a basic description of three literary movements connected to SF literature, namely: the Golden Age, New Wave, and Cyberpunk. Each literary movement is accompanied by a literary work featuring AI. Every book features a delicate a description of its plot synopsis, accompanied with a description of moments featuring human-AI interactions and relationships, with their subsequent analysis, commentary, and view focusing on these interactions and relationships. Books featured chronologically: I, Robot, Do Androids Dream of Electric Sheep?, and Neuromancer. Last chapter features a comparison of the aforementioned literary works with instances of real world applications in robotics and AI. Hopefully, this thesis may provide inspiration to its readers, especially to experts in various scientific fields, who can use this thesis, which is discussing vast number of human-AI interactions with no limitations on a particular field of expertise, as a starting ground for their own work concerning human-AI relationships and interactions either in SF or in the real world, with focus on a one specific field of analysis.
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Artificial Intelligence Poetry
Jurečka, Otakar ; Zmrzlá, Petra (oponent) ; Kotásek, Miroslav (vedoucí práce)
This thesis conducts an overview of existing computer engines that are designed to write poetry texts. It contains information on how to work with each presented application and their capabilities are demonstrated through their exemplary use. The generated writings are analyzed. The operation of these computer programs is explained. Additionally, it includes information about the origins of the idea of artificial intelligence, as well as its more recent technological developments.
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Commented Translation of Technical Text
Mičková, Daniela ; Kotásek, Miroslav (oponent) ; Langerová, Petra (vedoucí práce)
This bachelor thesis deals with the translation of a didactic text from the electrical engineering field. The work aims to translate and analyze a didactic technical text and is divided into three main parts. The theoretical part introduces namely the characteristics of technical style and didactic style, types of translation procedures, translation transformation and the functional sentence perspective. The practical part presents an English translation of an excerpt taken from a university textbook and the analytic part aims presenting the problems that occurred during the translation process and the assessment of the characteristics of technical didactic style based on this translation analysis.
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Hacktivism: Politics, Crime, or Fun?
Raška, Jindřich ; Froehling, Kenneth (oponent) ; Kotásek, Miroslav (vedoucí práce)
The aim of the thesis is to analyze the phenomenon of hacktivism, its purpose, its impact on society, and the motivation of its participants. The term hacktivism comprises terms activism, in most cases political, and computer hacking, a criminal act aimed at exploiting a computer system. Hacktivists are mostly, like any other activists, organized in groups to effectively achieve their goals. This study focuses on the origin, motivation, and consequences of the hacktivist actions, especially on actions of an infamous group called Anonymous, including exemplary cases from history.
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E- and Smart-: Discourse of Selling, Promoting and Advertising Technology
Tichý, Martin ; Šťastná, Dagmar (oponent) ; Kotásek, Miroslav (vedoucí práce)
With a growing and often over-saturated market for digital technology many businesses face a challenge of retaining and acquiring customers. A successful marketing campaign, which has become a vital part of introducing new products to the market, can help achieve this goal. In this bachelor’s thesis relevant materials from different communication channels have been collected and further analyzed in terms of various linguistic elements used in advertising. The analyzed materials possess distinct language properties according to what is their desired function. On billboards, posters and online banners, where short, concise messages fulfill their function of advertising a certain product, long, structured blocks of text would fail. And in a similar fashion, usage of short “catch-phrases” in official documents would be considered unprofessional. This bachelor’s thesis aims to outline and describe some of the linguistic methods used in marketing by gathering data and analyzing it.
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How to make a technical speech/presentation original and impressive.
Gilyazov, Danil ; Kotásek, Miroslav (oponent) ; Walek, Agata (vedoucí práce)
Great amount of the teaching techniques of public speaking have arisen ever since the moment people discovered the power of language, making today's presentations far more than just an act of speech. The researches of the linguists proved that effective presentation should contain several aspects in order to impress the audience and induce attention. In this thesis I would identify these specific aspects and describe how make audience follow each word of the presentation.
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Commented translation of a text on science and technology
Smejkal, Libor ; Mihai, Hana (oponent) ; Kotásek, Miroslav (vedoucí práce)
The aim of this bachelor thesis is a translation of a technical text from Czech to the English language and comment on the aspects of the translation and its problems. The chosen text is an electronic textbook, distributed on e-learning and used by the Brno University of Technology solely for educational purposes on the microelectronics field. Theoretical part presents the translation theory, its processes, procedures and types. It also contains a description of the functional styles, especially the style of science and technology. The practical part is represented by the translation of the first two chapters - Introduction and the CMOS technology. The final – analytical part contains the commentary on various issues from different linguistic perspectives.
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Commented translation
Novák, Přemek ; Kotásek, Miroslav (oponent) ; Smutný, Milan (vedoucí práce)
This bachelor thesis deals with Czech to English translation of a scientific text. The goal is to translate and then comment on an educational text about computer architecture. The thesis will draw upon various linguistic tools to identify and name differences between Czech and English languages and explain how to maintain the same meaning in the genre of a scientific text.
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Komentovaný překlad - technologie pro inteligentní domy.
Los, Marek ; Kotásek, Miroslav (oponent) ; Šťastná, Dagmar (vedoucí práce)
Bakalářská práce se zabývá překladem textu v odborném stylu z českého do anglického jazyka a také lingvistickými náležitostmi spojenými s překladem. Byl vybrán text, který se zabývá problematikou technologií pro chytré domácnosti. Tento text byl přeložen do angličtiny a následně proběhla lingvistická analýza, která se zaměřila na jazykovědné náležitosti, např. termíny, akronyma, neologismy a kohezi. Tato práce odhalila spoustu obtížností, se kterými se překladatel může potýkat při překladu z češtiny do angličtiny. Většina těchto obtíží je spojena se zachováním původní myšlenky překládaného textu.
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