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Gastronomy as a modern motive in tourism
Lenhartová, Michaela ; Jenčková, Jiřina (advisor) ; Valentová, Jana (referee)
This bachelor's thesis focuses on the gastronomy tourism in the Czech republic. The theoretical part concentrates on defining basic terms in tourism and gastronomy tourism. The aim is to characterize the growing importance of gastronomy as a modern motive in tourism. The practical part consists of a questionnaire and it also includes its results. The third part contains of the offer of selected Czech travel agencies, which focus on providing services related to culinary tourism.
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Analysis of Online Marketing Strategy of Grandhotel Pupp
Fuxová, Zuzana ; Jenčková, Jiřina (advisor) ; Kauerová, Lenka (referee)
The thesis analyses and evaluates a marketing strategy of the Grandhotel Pupp in comparison with its direct competitor, the Ambassador Grandhotel Narodni dum. The thesis focuses mainly on evaluating the online atributes of the marketing strategy including the online presentation of the hotel on all distribution channels the hotel uses. The main emphasis is put on current trends, because in marketing, these play the crucial role. First part of the thesis defines accommodation services, hospitality business specifics and specifics of marketing in hospitality. Second part evaluates the marketing techniques used on hotel s various distribution chanels. The second part then also compares all the activities used in marketing strategy of both above mentioned hotels.
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Leisure time facilities of the Czech postal service and its further utilization
Kadlecová, Anna ; Jenčková, Jiřina (advisor) ; Vosátková, Jana (referee)
Bachelor thesis is focused on selected leisure time facilities of Czech postal service and a perspective of its further use. The theoretical part containts an explanation of the meaning, terminology and the categorization of the leisure time facilities. Next, it describes basic information about Czech postal service's facilities, their amount, structure and administration. Information about corporate regulations are also included in this part. The first half of practical part focuses on economical indicators such as frequency of utilization, operating costs, revenues and profit. The second half of this part is dedicated to an analysis of selected facilities, a calculation and evaluation of profitability and draft of a concept.
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Criteria decision for the allocation of conferences and congresses in Prague
Trávová, Veronika ; Jenčková, Jiřina (advisor) ; Abrhám, Josef (referee)
The aim of the thesis named Decision criteria for the allocation of conferences and congresses in Prague is to analyse all the factors, which influence the choice of a particular congress or conference destination. The priority is to evaluate the congress tourism potential of the city of Prague and to suggest options for the innovation in order to increase the popularity of the destination. The thesis analyses the characteristics of the whole decision process of allocation a congress or a conference. Moreover, the activity of congress or conference organizers and destination organizations is described as well. The thesis is divided into four chapters. In the first and the second one, the substantial concepts of congress tourism, its organization and subjects are defined and characterized. The second target of this thesis is focused on the analysis of the decision criteria for the choice of the congress destination, the potential of Prague including SWOT analysis and the consequent summarization of impacts and possible innovations for Prague. The given interviews and materials from professionals in this field are the main sources for this thesis. In the end of the thesis, the overall situation in the congress tourism in Prague is evaluated and some suggestions for innovations for congresses or conference organization are proposed.
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The environmental aspects in the hotel industry
Nováková, Eliška ; Jenčková, Jiřina (advisor) ; Valentová, Jana (referee)
The Dissertation Thesis conducts a survey of the level of environmental manners in accommodation services in selected states. Through structured interviews, it maps an interest in keeping environmentally friendly policy in the Czech hotel industry. The research has been carried out in eco accommodation facilities in the Czech Republic. For comparison, there have been used the findings obtained from hotel type accommodation facilities with the same specialization in Austria. Based on the revealed facts, the Thesis proposes recommendations regarding the improvement of environmental culture in the Czech accommodation services. The introductory part presents the theoretical definition of environmental aspects, including the definition of eco accommodation facilities and eco-labels used by environmentally friendly accommodation facilities. Further, there are listed various tools to reduce impact on the environment, and to eliminate negative influences, and also guidance for environmental education. The conclusion part presents the results of the survey, stemming from the theoretical part, and it also suggests recommendations to improve current situation in the hotel industry.
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Impact of Innovations on Key Hotel Indicators
Chalupová, Ivana ; Jenčková, Jiřina (advisor) ; Indrová, Jarmila (referee)
This thesis deals with the impact of innovations integrated from the new company position of Quality Control Manager on key hotel indicators - guest evaluations, occupancy rate and average price. First part of the thesis is dedicated to the introduction to the quality in tourism, its measurement and management systems. Next part deals with AVE Hotels hotel chain and its quality management system. Following chapter is dedicated to Aida Hotel and innovations suggested from the new position of Quality Control Manager. The key part of the thesis compares Hotel Aida with the Oficial Classification of Accommodation Facilities before and after innovations integrated by Quality Control Manager and deals with impact of aplied changes on guest reviews, occupancy rate and average price. Final part of the theses contains conclusion, recommendations of the author and comments. The aim of the thesis is to analyze and consider the depth of the contribution of changes of Quality Control Manager on mentioned indicators. For this purpose, the thesis analyses and compares data about guest reviews, occupancy rate and average price before and after integration of the innovations of Quality Control Manager. The thesis can be used to consider the return of investment in quality improvement and in introduction of quality management and control system.
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New job offers in the hotel industry and issue of recruitment
Kraliková, Klára ; Jenčková, Jiřina (advisor) ; Bakos, Tomáš (referee)
The work follows the new trend of job offers in the hotel industry. The aim is to provide a comprehensive summary of selected new professional positions and put them into the context of hotel organization, and to analyze the current requirements for the position of Revenue Manager. The information obtained by monitoring the current job at the advertising portals and by an interview with a human recources officer of 5 * Prague hotel.
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Quality management in the hotel industry and its impact on guest satisfaction
Vyskočilová, Barbora ; Jenčková, Jiřina (advisor) ; Abrhám, Josef (referee)
This thesis is devoted to service quality management in the field of hotel services. It focuses mainly on an analysis of service quality and an evaluation of guest satisfaction in a selected five-star hotel in Prague. The purpose of this thesis is to find orientation in a system through which hotel investigates guest satisfaction and find its opportunities while generating useful data that will serve the hotel management. The theoretical part provides an outline of the basic methods of quality management and focuses on building a customer relationship. The practical part contains evaluation of standards and tools used at Boscolo Prague hotel along with an analysis of service quality and guest satisfaction. Attention is also paid to the effectiveness of newly introduced measures that should increase guest satisfaction. The final section is engaged in evaluating the outcomes of the analysis and in recommending possible improvements.
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The use of responsive design to optimize websites for mobile devices
Kolínek, David ; Malinová, Ludmila (advisor) ; Jenčková, Jiřina (referee)
With an ever-growing group of Internet users connecting via mobile devices it is necessary to prepare websites for a new group of visitors. This thesis presents a comparison of the various methods how to customize a website for mobile devices and detailed description of responsive web design. The thesis also contains a description of the differences in the behavior of mobile and desktop users and their different needs. The output of the practical part of thesis is a new form of website for hotel Zlatý Lev located in Jablonec nad Nisou, which are designed according to the principles and the rules of responsive web design. Thanks to this we will achieve the best user experience on different devices, from desktop computers, tablets and even smartphones.
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Personnel activities of a hotel receptionist
Martinková, Petra ; Jenčková, Jiřina (advisor) ; Indrová, Jarmila (referee)
The aim of this thesis is to analyze the operation of a hotel reception in a specific hotel in Prague, consequently to raise weaknesses and shortcomings of personnel activities of receptionists and to propose solutions to identified problems. The information needed for the analysis was obtained from a survey among receptionists and from the interview with Front Office manager of hotel Villa Schwaiger. The personnel activities and human resources management are compared with the theory derived from technical literature and journals.
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