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Antisemitism in daily Venkov, České slovo and Večerní české slovo in the season 1939-1941
Vávrová, Pavlína ; Bednařík, Petr (advisor) ; Köpplová, Barbara (referee)
Thesis is focused on analysing the content of anti-Semitic materials and its aim is to find out how the amount of such materials was changing in three chosen newspapers which had been legally published in Protectorate Bohemia and Moravia in the period March 1939 - September 1941. Those materials have been divided into categories according to the character of their content. In the thesis, there is mentioned how the amount of anti-Semitic materials changed inside each category. In the conclusion, the single results of each daily are compared here.
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Media image of Jana Nagyova on media scandal "Abused of Military Intelligence"
Šotková, Martina ; Bednařík, Petr (advisor) ; Rosenfeldová, Jana (referee)
The intention of my thesis is to analyze "the image of Jana Nagyova on media scandal "Abuse of Military Intelligence"in the period of June 1st 2013 to December 31th 2013 and from May 11th 2015 to July 31st 2015. It is dependent on every single phase of that case and incorporating the large social effects as well. I focused on the semantic forms of the headlines printed by daily Blesk, Mlada fronta Dnes and Pravo. In this research, I decided to use a quantitative analysis based on the answering of the basic hypothesis. This hypothesis is called: it is possible to blamed Jana N. based just by these kinds of headlines, before getting the verdict in this cause? To be more specific: it is possible that all these headlines were prepared to affect the reader's perception of Jana N. including her judgment in the moral, the social or in criminal law ? I also tried to analyze if it could be possible to find the basic differences between the newspapers as it is so- called and the investigative journalism in general. My thesis is divided into two main parts. The first one is based on the theory and it contains a description of that cause and a short theoretical excursion. The second part contains a description of the research methodology following the essence of that analysis. In conclusion of my thesis...
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How mothers and daughters perceive and use fashion themes in lifestyle magazines for women
Šimíková, Nikola ; Reifová, Irena (advisor) ; Šmejkalová, Jiřina (referee) ; Bednařík, Petr (referee)
The thesis How mothers and daughters perceive and use fashion themes in lifestyle magazines for women is aimed at generational differences when it comes to perception of media content. Specifically, it examines differences in perception of fashion phenomenon presented in lifestyle magazines for women (e.g.: ELLE and Cosmopolitan) by mothers and their daughters. Today, not only individuals, but also family relations are influenced by new media, new technologies, and new forms of media content, therefore I focused on differences in consumption of those lifestyle magazine between two generations of women within a family. The thesis first introduces some theories on social construction of reality; how fashion is presented in magazines; how women as readers perceive fashion and how this influences readers' identities as a result of magazines' consumption, and how advertising is perceived by readers. Theoretical knowledge is then researched. Qualitative research was conducted on ten pairs of respondents (mother - daughter) in the form of interviews. The results show that lifestyle magazines do not serve as a main source of information about fashion anymore. Many young women are more likely to search for information related to fashion on the Internet today. Mothers and daughters do not happen to read and...
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Obesity in the Czech media
Kovářů, Jakub ; Reifová, Irena (advisor) ; Vochocová, Lenka (referee) ; Bednařík, Petr (referee)
Obesity is one of the most serious problems of the contemporary civilization. Although its causes are multifactorial, some authors blame media for the increase of obesity. However, media can also be seen from another perspective. It can be seen as a tool for activating people towards a healthier lifestyle and thus moderate obesity. This work is based on this second view. On the basis of the health communication are formulated requirements on informing about obesity. I use quantitative content analysis to verify whether Czech media works according to these requirements. I come to the conclusion that the Czech media fulfills the requirements only partially. Although media consider obesity as a problem and gives factually correct information, it blames mostly individuals, which is not in accordance with the recommendations of the health communication. Likewise, it offers mainly individual forms of solutions. Compared with foreign media it focus less on childhood obesity too.
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Media image of the Soviet Union in selected Communist and Christian Democratic weeklies during the Third Czechoslovak Republic
Mádr, Daniel ; Bednařík, Petr (advisor) ; Krejcar, Robert (referee) ; Sekera, Martin (referee)
Media image of the Soviet Union in selected Communist and Christian Democratic weeklies during the Third Czechoslovak Republic The paper deals with selected aspects of the media image of the Soviet Union during the Third Czechoslovak Republic. Its aim is to analyze the mechanisms of media image construction in two journals of the Communist Party of Czechoslovakia and in two weeklies of the Czechoslovak People's Party. Partial aim represents an effort to compare the resemblance of discourse of the USSR between Communist and Christian Democratic journals and then effort to capture eventual changes of the discourse image during the analyzed period. To achieve the objective we use method of critical discourse analysis inspired by the design from the pen of J. P. Gee. The first part presents historiographical outline of specific socio-political conditions of the Third Republic. Second, theoretical and methodological chapter provides an overview of the conceptual framework embedding that is used for the text analysis. The research part identifies that some discursive aspects of the image of the USSR in Communist and Christian Democratic conception seem to be diversifying over time, others are different from the outset.
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The media image of Chile during Augusto Pinochet's rule in the Czechoslovakian and Czech daily newspapers
Vavřinová, Veronika ; Bednařík, Petr (advisor) ; Cebe, Jan (referee)
The aim of this thesis is to find out and describe, how was Chile depictured in Czechoslovakian and Czech daily newspaper during Augusto Pinochet's reign and then since the end of his presidency until his death. Augusto Pinochet got to power in 1973 as one of four members of the military junta that had overthrown socialist president Salvador Allende and his government of the Popular Front. Pinochet had soon become the most influential person in Chile and he had reigned since 1974 as president. Most of the Chileans voted against continuation of his presidency in 1988, and therefore he ended in 1989 as president. He remained an important person that divided Chileans into two groups until the end of his life in 2006. The theoretical part describes mainly the historical and economic development of Chile in the chosen time period. Furthermore it briefly explores Czechoslovakian and Czech history, mainly in order to describe the development of the printed media. The thesis analyses articles in Czechoslovakian daily newspaper Rudé právo, Lidová demokracie and Mladá fronta and then in Czech daily newspaper Právo, Mladá fronta and Hospodářské noviny. Texts from several time periods within years 1973 - 2006 were included into the research sample. These time periods were chosen based on important historical events of...
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Image of trends in the field of aesthetic medicine in selected czech specialized magazines Estetika and Health and Beauty
Vodáková, Lucie ; Reifová, Irena (advisor) ; Vochocová, Lenka (referee) ; Bednařík, Petr (referee)
Thesis "Presentation of trends in aesthetic medicine in selected specialized Czech magazines Estetika and Health & Beauty" deals with representation and media portrayal of female beauty and a current lifestyle to which more and more women adhere. It is a lifestyle in which body care plays a significant role. This paper analyzes trends in the two most famous Czech magazines devoted to aesthetic dermatology and plastic surgery - Estetika and Health & Beauty. The work aims to analyze these two magazines and find out how they portray these selected trends and which methods they most frequently use to persuade women to undergo surgery. It also tries to expound media representations of ideal beauty and the influence of the media on people. With regard to the objectives the work is divided into three parts: theoretical part, methodological part and empirically analytical part, or more precisely, the research part. The theoretical part comprises the conception of beauty in connection to human body. It examines the development of ideal beauty and the perception of the female body throughout the centuries. All of this is observed in regard to contemporary influence of media on people. It deals with social and medial constructions of reality and the possible influence of media on female self-esteem. The...
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Rozpaky Svatopluka Kuřátka : "The influence of the audience on the TV program from the perspective of the party leadership"
Dvořáková, Diana ; Reifová, Irena (advisor) ; Bednařík, Petr (referee)
The theme of this thesis is the problem of the audience in terms of party leadership of the television program following the standards series Rozpaky Svatopluka chef, who was Czechoslovak television first aired in 1985. The work is divided into five chapters that relate to this topic. The first chapter contains information regarding the status of television organizations for standardization. Specifically, this chapter introduces changes that in ČST during normalization occurred, with personal cleansing and, last but not least, the very beginnings of the broadcast popular TV genre - series. The second chapter deals Konoautomat, a unique film format with interactive features, which is an integral part of the series. The following chapter deals with the main theme of the work, and it is series Rozpaky chef Svatopluka. The penultimate chapter covers the issue of participation. The fifth and final chapter defines theoretical dilemmas in the context of the role, the role of people in the course of normalization. This chapter is content analysis, explanations of concepts analyzed. The entire work includes themes that together provide a comprehensive framework tackle.
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The Media Image of Murder of Otýlie Vranská in the Czech Contemporary Press
Benešová, Andrea ; Bednařík, Petr (advisor) ; Knapík, Jiří (referee)
The diploma thesis called The Media Image of Murder of Otýlie Vranská in the Czech Contemporary Press is dealing with the analysis of the serious press represented by daily newspaper Národní listy and with the analysis of the tabloid press represented by daily newspaper Expres in the selected period from September 1933 to February 1934. The analysis focuses on the news articles about the murder of Otýlie Vranská. She was murdered on 1st of September 1933, her corpse was quartered and sent to Slovakia in two suitcases − one suitcase was found in Bratislava and second in Košice. Both types of periodicals published 96 articles all together. The diploma thesis is divided into two main parts. Theoretical part, which is focused on definition of the First Czechoslovak Republic's period as well as introducing topics such as criminality and press in the First Czechoslovak Republic. In the end of this chapter there is a presentation of the life and death of Otýlie Vranská from an expert point of view. The second, practical part includes mentioned analysis of the news items, which comes after the definition of the key term: the social construction of reality and the definition of the chosen method: the comparative narrative analysis.
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The Media Habits of Children Aged 5-6 Years. A Comparison of Preferences Between Girls and Boys
Luštinec, Ondřej ; Jirák, Jan (advisor) ; Bednařík, Petr (referee) ; Štoll, Martin (referee)
The rigorosum thesis entitled "The Media Habits of Children Aged 5-6 Years. A Comparison of Preferences Between Girls and Boys" builds on the diploma thesis "The Media Habits of Children Aged 5-6 Years" and is its extension and reworking. The work seeks to answer two basic questions: What place does the media have in the lives of children aged 5-6 years? Are traditional media (television, radio, magazines, as well as books), or new media (computer, internet, cell phones, etc.) more popular fot these children? The author then in 2014 and 2015 completed work on another view which focused mainly on the correlation between the sex and the media habits of preschool children. To answer these questions the author conducted his own research which focused on children from three nursery schools, their parents and teachers. Research was drawn from three basic sources. The first source was a questionnaire survey of parents of children, another was a questionnaire survey among teachers and the third source was a questionnaire with the children themselves - the author led them through structured interviews and also conducted several simple experiments. The analytical methods of the research included both quantitative and qualitative content analysis. The findings from the quantitative research have been used to...
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