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The media coverage of Africa in broadcasting Česká televize
Zelenková, Klára ; Štoll, Martin (advisor) ; Bednařík, Petr (referee)
The thesis introduces the media image of Africa in the public of broadcasting Czech Television from 2009 to 2013. Africa is the continent with huge potential but in the minds of people it is connected with coup d'etat, wars, poverty and famine. Czech Television is the public media which should offer viewers the most balanced broadcasting due to its position in the media market. The theoretical part of this thesis presents the theory of media construction of reality, the principle of agenda-setting and news values and some of these the analytical part has confirmed. The thesis also approches to the African continent from political-economic and geographical perspectives. The analytical part of this thesis was based on quantitative and qualitative content analysis. The thesis researches the news, opinion journalism and documentary with notion of Africa, also focuses on differences between the media image of each geographical area of Africa and distinguishes between Czech and foreign production.
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Reflextion of literary output in ČT in 2006, 2010 and 2014 broadcasting and their impact on readership
Cvrkalová, Petra ; Halada, Jan (advisor) ; Štoll, Martin (referee)
A purpose of the Diploma Thesis Reflection of literary output in Česká televize in 2006, 2010 and 2014 broadcasting and their impact on readership is to describe, summarize and compare reports dedicated to literature in selected Czech Television's programs, and then try to identify their influence on book sales and marketability of books. It summarizes the available evidence on the issue of reading culture, reading a book market surveys in the theoretical part, also mentions the definition of reviews and literary critique. In practical part it compares reports dedicated to literature in selected programs according to genre and language first, followed by comparison with the books' titles sales rank, as it is published on Union of Czech booksellers and publishers website. On the base of this comparison, this thesis tries to define the influence of the television broadcasting on books sales.
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Comeback of Ivan Horník into the Czech football in chosen media
Pěruška, Jan ; Trunečka, Ondřej (advisor) ; Štoll, Martin (referee)
The work deals with the media image of the return of Ivan Horník in Czech football. Ivan Horník became a major figure in the biggest corruption cases in the history of Czech football in 2004 and after half of his punishment expired in 2012 he started to work as a football manager again. The work focuses on the analysis of the texts of four monitored media - newspapers Sport and Blesk and news portals Aktuálně.cz and Tn.cz - in four periods. These include the most important moments related to the comeback of Ivan Horník. These are: September-October 2011 - Horník requested an apology; January to March 2012 - the request was confirmed and Horník joined the position of sports manager at FC Chomutov; November 2012 - speculation about possible contract of Ivan Horník in Slavia Praha; January 2013 - Horník joined FK Bohemians Praha as sports manager. This work by quantitative and qualitative analysis investigates how much space in selected media was determined for the comeback of Ivan Horník and his personality and which opinion the media held. The following chapters also focus on an answer on the question whether the person of Ivan Horník was not excessively demonized by the media and if the opinion of the media and public changed in the context of recent corruption cases.
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The comparison of selected film reviews and users'comments in česko-slovenské filmové databáze
Christovová, Nela ; Novotný, David Jan (advisor) ; Štoll, Martin (referee)
The bachelor thesis named "The comparison of selected film reviews and users' comments in Česko-Slovenská filmová databázeˮ deals with the analysis of the form of the current internet film review. First part of the thesis is devoted to the characteristic of the publicist genres of review and commentary, which are subsequently compared to the present. As representatives of internet media publishing film reviews were chosen three portals with different target groups, namely Aktuálně.cz, MovieZone and FFFILM. Selected reviews of these media are compared to users' comments in Česko-Slovenská filmová databáze, which currently has become key website for film fans. This thesis focuses on formal, content and stylistic differences between published texts and users' comments, but also compares portals publishing review in these aspects. Also, the review quality of each website and the advantage of opinion diversity in Česko-Slovenská filmová databáze are taken into consideration. According to these criteria, the conclusion of the thesis assesses the benefit of reviews and comments to readers and potential film viewers.
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Czech radio Leonardo - only for the dedicated?
Sadílková, Tereza ; Štoll, Martin (advisor) ; Maršík, Josef (referee)
This thesis is focused on the digital radio station Czech radio Leonardo. Its primary task was to popularize science and technology and it should also provide a platform for testing new possibilities and technologies applicable to digital broadcasting. The aim of my work is to describe the station especially in terms of its content and format assignment and technology of transmission and to define the specifics of the station's production, which arose from stated characteristics. The practical part is devoted to the analysis of two programs, Vstupte and Natura, that illustrate the findings. The station was predetermined to concentrate on minority audience, which had the common interest in science or new technologies, although they created relatively stable audience group. However, the station seemed to miss a clear image. My attempt is therefore to find, for whom was Leonardo primarily intended a how it managed to bring its content to diverse audience, for example by adjusting the level of expertise or by covering wide range of topics.
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The media image of danish director lars von trier in contrast to popular and professional magazine
Šára, Filip ; Novotný, David Jan (advisor) ; Štoll, Martin (referee)
The topic of the bachelor thesis is "Media Image of The Danish Director Lars von Trier in Contrast of A Professional and A Popular Magazine." Media image is a very broad term that deserves a more detailed explanation. It contains several aspects of the media as well as cultural and social areas: a construction of the text, a way of how to work with information, services for the readers, the elements of art journalism or the principles of the proper use of the Czech language. Last but not least, objectivity, the semiotic semantic encoding of texts, the policy of selected printed periodicals and ultimately, the personal and the professional life of the films' creator including his works. The thesis represents the controversial filmmaker Lars von Trier in the context of his work and personality. Emphasis is placed on journalistic work at the weekly periodical Reflex and the quarterly magazine Film and Time (Film a doba). Selection is not random - its purpose is to highlight the diversity of styles of the popular and specialised periodicals, as indicated by the term "contrast" in the title of the bachelor thesis. Analysis of individual materials, mentioning von Trier (and consequent approaches) is the core of the thesis. My goal is to summarize the results of reporting about the director and the...
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The Impact of the Internet on the Socio-Cultural System
Boháč, Radek ; Opletalová, Lenka (advisor) ; Štoll, Martin (referee) ; Hubáček, Ondřej (referee)
Dissertation The Impact of the Internet on the Socio-cultural System focuses on a research method of shared orientation in a new (in the complexity of human existence) environment of a global context, which is provided in particular by communication systems based on new media technologies. A study of the influence of media technologies, which grow on the basis of connection via the internet, on the nature of the society represents an extension of the original mediological interest in everyday communication to the broader socio-cultural view. Study of media communication takes into account the type of social interaction - purpos 'media logic' own specific media and media change leads to the corresponding social changes. New media and internet, as a potential carrier of social change, as seen through a combination of media development - primary, secondary, and especially the mass media and cultural context at the level of specifically human way of adaptation to the external environment, in particular its social manifestation, and interaction at the individual level. Information sources and methods correspond to thematic combination, are reflected in the method itself and the selection of literature and research tools, both in conjunction qualitative research related to the interpretation of media...
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Permeation and implanting of political influence into the culture on the example of Czech publishing houses'activity in 1938-1949
Magincová, Dagmar ; Czumalo, Vladimír (advisor) ; Brabec, Jiří (referee) ; Štoll, Martin (referee)
of dissertation Dagmar Magincová The dissertation entitled Permeation and implanting of political influence into the culture on the example of Czech publishing houses'activity in 1938-1949 deals with the context of historically based politicisation of culture. It examines mutual relations between literary works, artefacts and political, social and cultural regulations, ideas and institutions in the sphere of publishing activities in Bohemia 1938-1949. The first part reflects the issue of power instruments used to influence culture; the second part conducts a survey of publishing activities from the aspect of individual subjects' attitudes in the transforming context of the time; the third part analyses particular ways how politics penetrates through culture, and the reflection in public discourse. Methodology of the study is based on the interdisciplinary basis of critical theory, which also implies the crucial issue of power forms transparency.
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The penetration of entertainment into the news paradigm, its reflection and influence on the public sphere
Klimeš, David ; Jirák, Jan (advisor) ; Štoll, Martin (referee) ; Trampota, Tomáš (referee)
The aim of my work is to describe the penetration of entertainment into the news and the normative reflection of this phenomenon. In the first chapter I conceptualize the phenomenon and discuss the basic literature on the topic. In the subsection I present my concept of the relationship between infotainment and other media concepts from the most general to specific ones such as infotainment. Further, I describe the Czech normative reflection on three different levels: the theoretical debate, the professional debate within political discourse (in which I also include the activity of regulatory authorities), and the debate within journalistic discourse. In the second chapter I show methodological attempts at coping with the penetration of entertainment and I suggest a methodological approach for my own research. In the third chapter I describe historically the onset of the news paradigm in the Czech media landscape, the penetration of entertaining elements into it, and the increased interpretive power of journalists in the commercialized infotainment news. After the description of the Czech normative reflection of this phenomenon and the presentation of the research, I propose a new approach to examine the fusion of entertainment and news.
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Intercultural communication of close cultures in the light of the Czech-Polish case
Šírová - Majkrzak, Anna ; Opletalová, Lenka (advisor) ; Štoll, Martin (referee) ; Soukup, Václav (referee)
This paper puts the issue of Czech-Polish relationships into a context of the intercultural communication. The culturological approach used for the analysis of the communication between cultures brings a new holistic view. Factors of close cultures, the impact of a conflict as well as the importance of intercultural competences are analysed. Based on the Czech-Polish case, barriers to the intercultural communication are specified and discussed. These barriers rise from language, stereotypes, information, religion and history. A question of comicality and prestige of a language not to say entire culture is articulated. The new Network Theory of Barriers is suggested which introduces a closely related networked set of above mentioned obstacles. New platforms for the intercultural dialogue are outlined that can bring a possibility to step out of the circle of misunderstanding. These platforms consist of improving language skills, international institutions and the Internet.
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