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Proposal to improve the marketing mix of a selected company
Cahlík, Petr ; Havíř, David (referee) ; Milichovský, František (advisor)
This bachelor's thesis focuses on examining the present marketing strategies employed by Svoboda Sklenářství s.r.o. The theoretical section delves into fundamental marketing principles and the marketing mix, which are then put into practice by analyzing the chosen company in the subsequent analytical section. Additionally, the practical segment offers suggestions for enhancing the current marketing mix and optimizing promotional efforts, aiming to strengthen market standing and attract fresh clientele.
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Proposal of the company's on-line marketing strategy
Reuterová, Lenka ; Milichovský, František (referee) ; Havíř, David (advisor)
The Master's thesis focuses on the design of marketing strategy in the online environment for the brand YourBody of IDC-FOOD, s. r. o., operating in the food industry. The thesis is divided into three main parts. The first part contains the theoretical background related to the topic of the thesis and the key concepts and methods used in the thesis. The second part focuses on the analysis of the brand and its company. The third part, derived from the analytical part, presents the online marketing strategy and recommendations for its successful implementation. This part includes an economic evaluation, a plan for implementing the suggestions.
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Development of Business Activities in the Company Operating in the Food Industry
Příplata, Filip ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with the development of business activities of a selected company operating in the food industry Podravka – Lagris, a.s. with a specific focus on increasing sales and market share for a specific product category. Based on the theoretical knowledge, an analysis of the current state is processed through analyzes of the external, industry and internal environment, whose results are summarized into a SWOT analysis. The design part of the diploma thesis presents recommendations for the company that will lead to the fulfillment of the set goals in the field of the development of business activities.
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The Order Processing in The Selected Company
Urban, Dalibor ; Petříček, Aleš (referee) ; Milichovský, František (advisor)
The bachelor thesis deals with the course of the contract in the selected company PRAVAN, spol. s.r.o. On the basis of the information obtained, it describes its current situation, from the receipt of the order, through the entire production process, to the final dispatch of the finished product. The aim of the bachelor's thesis is to propose corrective measures that will lead to optimization of the order process in the company and minimization of delays in contract deadlines.
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Proposal of Communication Mix of the Selected Company
Klapušová, Hana ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
The diploma thesis focuses on the design of the communication mix of the selected company. The work consists of three parts. The first of them is an explanation of the theoretical points for a better understanding of the given issue. The second part is devoted to the analysis of the current state, the introduction of the company or the analysis of the internal and external environment. In the last one, proposals for solutions to improve the communication mix in the company are developed. The proposals are supplemented with a time frame and an estimate of the financial resources needed for implementation.
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The Reverse Logistics in the Selected Company
Šándorová, Hana ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
In my bachelor's thesis, I focused on the issue of reverse logistics at a selected branch of the company, which dominates the market in the respective segment. I examined various departments in terms of their logistics processes and based on analyses and research, I proposed measures to streamline reverse logistics and minimize waste generated in the Food. The work focuses on a detailed description of the company's branch and an analysis of the current state of logistics processes in certain departments. The analyses are based on data obtained from these workplaces and my professional experience in the company. In addition, I conducted research through my own observations. Based on these analyses and research, I developed a set of measures aimed at improving the efficiency of reverse logistics, minimizing the negative impact of the company's activities on the environment, and increasing customer satisfaction in the Food department.
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Marketing Mix of a Selected Company with Protein Supplements on the Swedish Market
Kudrnová, Martina ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
This master's thesis focuses on the marketing mix of a selected Czech company specializing in protein supplements, which is entering the Swedish market. The thesis consists of three parts. The theoretical part defines concepts related to the chosen topic. The analytical part examines the current state of the company in the Czech market, including several selected analyses and a questionnaire survey on purchasing behavior in Sweden within the chosen industry. The proposal part contains recommendations aimed at ensuring a successful entry into the Swedish market.
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Proposal for the Expansion of a Company Producing Fermented Beverages to one of the Selected Foreign Markets
Kuželová, Barbora ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The master's thesis focuses on designing entry for a company to foreign market. A domestic company wants to expand its operations to a foreign market and is deciding between entering the Austrian or German market. The thesis is divided into four parts. The first part defines the problem, the goal of the thesis, and the methods of solution. The second part contains theoretical background. In the third part, selected analyses of the Austrian and German markets are carryed out, along with selected internal analyses of the company, based on which a SWOT analysis is compiled. Using the comparative method, a more suitable market for the company's entry is selected. The last part suggests a proposal for the company's entry into the more suitable market.
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Marketing Mix of Sport Club
Veselý, Martin ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
The bachelor thesis is focused on the marketing mix of the company SK JeMoBu. In the theoretic part are mention needed basic terms as marketing mix, marketing environment, analysis etc. The analytic part is focused on detection current condition of marketing mix of the club. Thesis contains proposal part where are describe changes for improvement.
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Proposal of Communication Mix of Selected Company
Janeček, David ; Kaňovská, Lucie (referee) ; Milichovský, František (advisor)
The diploma thesis focuses on the design of the communication mix of the selected company. The work is divided into three basic parts. In the first of them, a literature search will be carried out, which will lead to an explanation of the basic concepts of marketing and the marketing mix. The second part will focus on carrying out internal and external analyses, evaluating the current state and identifying the company's shortcomings. In the third part, measures will be elaborated and proposed, which can lead to the improvement of the company's marketing communication.
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