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Marketing Communication
Baťková, Nikola ; Havíř, David (referee) ; Mráček, Pavel (advisor)
This thesis deals with the design of marketing communication for a family business that sells heating and cooling equipment. The Impulse for the development of the communication is cooperation with the supplier as an authorized sales and service partner. The aim is to design a marketing communication that will be a suitable basis for both the analysed company and the supplier. On the basis of the performed analyses, designs will be drawn up that respect the requirements of the client.
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Marketing Mix Proposal of Newly Emerging Business Activity
Husáková, Tereza ; Havíř, David (referee) ; Milichovský, František (advisor)
The master's thesis focuses on the creating of marketing mix a newly emerging business planning to enter the market. Initially, the main objective is defined, along sub-goals for its achievement, and the processing methodology is described. Building upon the theoretical insights in the first part, these findings are applied to a specific business introduced in the second section. The final third part is dedicated to proposed solutions derived from the practical section.
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Suggestions for improving the marketing strategy of the selected company
Machálková, Pavla ; Havíř, David (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is focused on the marketing strategy of the researched company and on proposals for changes that will lead to its improvement. The work consists of three main parts – theoretical, analytical and design parts. With the help of professional literature, the theoretical part focuses on the field of marketing and marketing strategy and thus helps to understand this issue. The following is the analytical part, which already deals with the analysis of the current state of the marketing strategy of a specific company. The final part of the diploma thesis is the design part, in which measures based on the information found in the analytical part are proposed and which in practice will lead to the improvement of the current marketing strategy of the investigated company.
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Proposal to improve the marketing mix of a selected company
Cahlík, Petr ; Havíř, David (referee) ; Milichovský, František (advisor)
This bachelor's thesis focuses on examining the present marketing strategies employed by Svoboda Sklenářství s.r.o. The theoretical section delves into fundamental marketing principles and the marketing mix, which are then put into practice by analyzing the chosen company in the subsequent analytical section. Additionally, the practical segment offers suggestions for enhancing the current marketing mix and optimizing promotional efforts, aiming to strengthen market standing and attract fresh clientele.
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Proposal of the company's on-line marketing strategy
Reuterová, Lenka ; Milichovský, František (referee) ; Havíř, David (advisor)
The Master's thesis focuses on the design of marketing strategy in the online environment for the brand YourBody of IDC-FOOD, s. r. o., operating in the food industry. The thesis is divided into three main parts. The first part contains the theoretical background related to the topic of the thesis and the key concepts and methods used in the thesis. The second part focuses on the analysis of the brand and its company. The third part, derived from the analytical part, presents the online marketing strategy and recommendations for its successful implementation. This part includes an economic evaluation, a plan for implementing the suggestions.
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Proposal to improve the marketing mix of the company
Kadlec, Vojtěch ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This thesis deals with the proposal for improving the marketing mix of a company that is engaged in the production and distribution of logistics centers and warehouses. Within this thesis, an analysis of the marketing mix and the marketing environment of the company will be conducted. Subsequently, marketing research will be conducted in the form of interviews with sales representatives and managers in each plant. On the basis of the analysis thus carried out, individual proposals will be presented, the implementation of which should lead to the improvement of the current marketing mix of the company.
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Proposal for Expanding the Company's Marketing Communication
Doseděl, Dominik ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The main objective of the thesis is to elaborate proposals for the extension of the current marketing communication of the company Vranovská pláž s. r. o. to achieve higher visitor numbers. In the first part the aim of the work, methods and procedures of processing are set. The second part defines the theoretical concepts needed to understand the work. In the third part, the analysis of the company is made and thanks to this knowledge, in the fourth part, measures for improving the communication mix are proposed.
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Proposal of Changes in the Marketing Mix
Surá, Petra ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on proposing changes to the marketing mix of a selected hair salon in Brno. The work is structured into three parts. The theoretical part presents a literature review related to marketing. In the analytical section, the hairdressing salon is introduced, including its current marketing mix. Subsequently, strategic analyses of the external and internal environment are applied, and the results of conducted surveys are projected. Based on the findings of the current situation, the third part suggests recommendations for modifying individual elements of the marketing mix to enhance and improve existing services.
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Marketing Communication Proposal for a Company Entering the Austrian Market
Jakubčík, Milan ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
This thesis explores the development of marketing communication strategies for a family-owned bakery preparing to expand into the Austrian market. The work is structured into three fundamental sections. The initial section provides a theoretical framework and key concepts related to international marketing and marketing communication. The second, analytical, section assesses the current position of the company, including an analysis of the macro environment and competitive landscape. This part concludes with marketing research focused on in-depth interviews with existing clients. The final section of the thesis presents proposals for the company's communication mix based on the analyses conducted, aimed at achieving the set objectives.
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Marketing communication of a specific company
Komínková, Denisa ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The master thesis focuses on the marketing communication of a specific company. The thesis is divided into three parts. The first part defines the theoretical background that underpins the second part of the thesis. The second part deal with the description of the company, the overall analysis of the marketing communication of the company, marketing research and the analysis of the main competitors in the writing instruments sector. The third part deals with the proposals that are based on the analyses carried out. The suggestions should help the company to improve its current marketing communication in the future.
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