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The position and the function of the public service radio in the age of multimedia
Trachtová, Zdeňka ; Maršík, Josef (advisor) ; Köpplová, Barbara (referee)
The master thesis The position and the function of the public service radio in the age of multimedia deals with changes of production of Český rozhlas (Czech radio) from 2005 till the present time in connection with the beginning of multimedia technologies. The most important chapteres of the theoretical part introduce definitions of basic concepts which are important basis for the analytical part: multimedia, media convergence, concept of active audience, interactivity and digitization. Another chapteres deal with public service media and technological and cultural development in the territory of Czech republic. The aim of practical part is to analyze technological changes, which happend in Český rozhlas after beginning of multimedia era, by using the method of case study. The purpose is to do complex introduction of multimedia platforms by means radio mediates its production. Another aim is to find out, how multimedia influence interaction between radio and its audience. The master thesis focus on the analysis of social networks through which Český rozhlas communicates with audience. The text also deal with the question, if beginning of multimedia era influences forms of traditional formats of broadcasting or if new formats emerge.
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Digital communication technologies and convergence of audiovisual media - Ceska televize and the internet
Kozáková, Anna ; Lokšík, Martin (advisor) ; Moravec, Václav (referee)
The subject of this bachelor thesis is development of the website of Ceska televize from their founding in 1996 to year 2013. The goal of this thesis is to capture significant points in their changing due to convergence of new and audio-visual media. In the theory, the process of digitization is described and its impact on audio-visual media. A part of the theory is also development of the internet and new media. Next, the process of convergence is described and its parts, which have impact on journalism. The different views of chosen authors on convergence are presented. The practical part concentrates on the development of Ceska televize website in chapters. The main interest is in changes in function of the internet as a part of service of public media.
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Google Book Search : the analysis of the system and its usage in the Czech Republic
Frčka, Pavel ; Bratková, Eva (advisor) ; Souček, Jiří (referee)
The topic of this master's degree diploma thesis is the Google Books service, formerly Google Book Search and Google Print. The wider general context is described briefly in the first two chapters. Google company and its portfolio of services are introduced, as well as the latest progress in sharing of information, for example trends as digital libraries and open access. Third chapter presents results of the analysis of the Google Books as the complex system. Mentioned are: a history of the service, Library Project, Partner Program, metadata harvesting, scanning methods, available searching options, all information and functionalities in the individual records, users' participation. Chapter four is focused on copyright law and disputes related to the Google Books. Fifth chapter deals with the usage of the Google Books in the Czech Republic, in the terms of all local activities. Great attention belongs to digitization in cooperation of Google company with National Library of the Czech Republic. Two questionnaires were done for this thesis, between college students and large Czech publishers. Good knowledge of the service existence was found; the most attractive attribute is the presence of full texts. Publishers appreciate a possibility of selling e-books. Detailed results of both surveys are the content of...
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European Union information policy at the time of the Bangemann's activities in comparison with USA
Mikanová, Helena ; Vlasák, Rudolf (advisor) ; Očko, Petr (referee)
(in English) The thesis "Information Policy of European Union in Bangemann's activities period in comparison with USA" is devoted to the Information policy issue applied by the European Union and the United States of America. The thesis structure is defined at the earliest; afterwards the basic terms are followed. The thesis describes the European Union history, which provides context needed to be able to understand the European Union Information policy. The description and evaluation of the European Information policy in Bangemann's activities period in comparison with USA in the same time period and the possibility of mutual utilization of pros of the Information policy of both countries is the aim of this thesis. The following part is occupied with the comparison of EU and USA Information policy at the beginning of 21st century.
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Significant European national digital libraries
Tichopád, Robin ; Vorlíčková, Blanka (advisor) ; Bratková, Eva (referee)
This bachleor thesis focuses on two main objectives. First objective is to map and describe selected national digital libraries in Europe. Second objetive is to describe its cooperation with Europeana portal. Definitions of basic terms are mentioned in the first chapter. Theoretical part of this thesis comprises of description of qualitative and quantitative characteristics of selected NDL according to mentioned model. This model concentrates on user accessibility, description of provided materials and description of web sites. Pactical part consists of comparison of the research outcomes and description of the cooperation with Europeana portal on general and specific level.
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The transformation of memory institutions in Europe and in the CR with focus on their "media acts"
Fridrich, Tomáš ; Bednařík, Petr (advisor) ; Sekera, Martin (referee)
The aim of the thesis "Memory institutions on the threshold of the 21st century: media activities of the National Film Archive and the Deutsches Filminstitut" is to explain the context in which the archives are acting, and in particular explore specific media operations of two leading European film archives. The focus of the first part of the text is to describe the changing conditions mainly related to digitalization. The traditionally rigid institutions must adapt to this new conditions if they want to onform to the standards of cultural institutions of the 21st century. The main part of the text then analyzes the media actions of the National Film Archive and reference institution Deutsches Filminstitut. The thesis analyzes the specific media actions from onlinepresentation of the institution up to the work with journalists and, if necessary, proposes the optimization of existing processes. The reason of focusing just on media activities is the increasing need to develop new audiences, recruited from persons who were up to this moment not interested in the activities of the archives, and last but not least, the fact that a good media activity can be a compelling argument when approaching sponsors from the private sector. In the perspective of continual reduction of state contributions to cultural...
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Codex Gigas : the largest manuscript of the world in the National library of Sweden
Hobža, Jakub ; Večeřová, Petra (advisor) ; Šípek, Richard (referee)
This thesis summarizes the existing knowledge about the world's largest medieval manuscript Codex Gigas in terms of history, physical characteristics, decorations and content. The second part presents an overview of conducted research since the 17th century up to the present, in which digitization from 2007 is discussed in detail. This work also includes the perception of general public about the manuscript through realized exhibitions and several examples of artistic creation in the form of film, music and fiction. The final part of the thesis introduces several possibilities of accessing the digitized images of Codex Gigas.
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The publishing house Axel Springer and its transformation into a digital house
Báčová, Tereza ; Köpplová, Barbara (advisor) ; Cebe, Jan (referee)
The diploma thesis The publishing house Axel Springer and its transformation into a digital house focuses on the gradual transformation of a the German publishing house Axel Springer from a traditional publisher of printed media into the digital house it is today. The thesis analyzes its business activities and offers a periodized overview of the house's dominant business strategies from the moment it was established in 1946 to 2014. Simultaneously, the thesis presents the chronological development of the house's product portfolio. It is this record of the house's historical and current portfolio which discovers not only the changes in the structure of revenues, but also the house's shift from its original object of enterprise. In the case of Axel Springer, the transformation is characterized with a transfer of the principles of media enterprise into the digital environment - within which the focus was broadened from media projects to non-media projects as well. Economically speaking, this strategy has been successful, as in 2014 the house generated more than 70% of its overall profit (EBITDA) from its digital activities. At the same time the thesis proves in a critical manner that the digital transformation of Axel Springer is not a result of successful digital transformation of the way the...
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Influence of Digitalization on Daily Work of Local Journalists
Králová, Veronika ; Hájek, Roman (advisor) ; Karaščáková, Zuzana (referee)
The Bachelor's thesis deals with the view of local journalists on how digitizing has changed their work. The digitizing means introducing digital technology into mass communication. Those technologies go along with journalists from choosing and processing the topic to distributing the product to the readers and that includes operation of the entire editorial staff. The first part explains a phenomenon of local media and digitizing. The local media are a specific type of media, which are based and broadcast only in a certain territory and deals primarily with issues of this area. The second part is a research, during which I conducted interviews with six editors from six different newspaper offices of local newspaper Deník. The interviews related to how the local journalists look on changes and their potential effects and whether they consider the digitization has changed their work. I was also interested if the local journalists perceive the difference between digitization on their work opposed to the work of colleagues in the national media. The respondents claim the major change is in facilitation and acceleration of their work. On the other side the digitalization (particularly the Internet) has brought new challenges, more work and also complicated the sale of newspapers because many readers...
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The influence of electronic distribution of periodicals on print journalism
Miklica, Tomáš ; Jirků, Jan (advisor) ; Čermák, Miloš (referee)
The bachelor thesis named The influence of electronic distribution of periodicals on print journalism deals with the specifics of electronic distribution, its position among other new media and its relation towards traditional media. This document focuses mainly on the question whether electronic distribution while combining principles of both internet and print journalism can influence the future of print media - its form or even existence. Other hypothesis presented by this document inspects the possibility of utilizing an electronic periodical for saving an unprofitable print version of given periodical - film monthly Svět filmu is used as an example. Both principles of electronic distribution and Svět filmu functioning are being inquired with support of depth interviews with major Czech electronic distribution services representatives and Svět filmu representatives respectively. In addition this work offers a overview of Czech electronic distribution services and examples of digital periodicals. In order to provide complete context a brief description of situation of electronic distribution in other countries is included and listed hypotheses are supplemented by interviews-based prognostic speculations concerning electronic distribution's future and impact on print distribution.
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