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Marketing Mix of Company
Nezhyba, David ; Markes, Radovan (referee) ; Milichovský, František (advisor)
The diploma thesis focuses on the marketing mix of a company targeting the consumer market in the USA. It includes a theoretical review serving as the basis for the analytical section. Furthermore, it contains an analytical part providing an evaluation of the current company situation. The final section consists of proposals contributing to the improvement of the marketing mix.
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Marketing Strategy Proposal for the Selected Company
Verner, Pavel ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with the design of the marketing strategy of a selected company. The first part deals with the objectives, methodologies and the procedure used to achieve them. The second part of the thesis presents the theoretical basis of the thesis and the technical concepts needed for the third part of the thesis, the analysis of the current situation, which is devoted to the analysis of the current situation, internal and external factors and the survey of customer needs and preferences. The outputs from the analysis of the current state are used in the following own solution proposals, where the output is a proposal of the future marketing strategy of the company with an emphasis on online marketing and the use of artificial intelligence.
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Establishing of the Small Company
Procházková, Barbora ; Bumberová, Veronika (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis focuses on the creation of a business idea and a business plan for the establishment of a small business that will produce handmade soaps offered through an online store. The first part defines the main problem of elaboration, objectives, and methodology. In part two, the theoretical background of the topic is discussed and the concepts to develop a business plan are addressed. The third part deals with the analysis of the current situation around the future business as well as quantitative research. The fourth part uses insights from theory and results from the analysis and research to propose a viable business plan. The fifth section covers the timeline for the implementation of the business plan.
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Information System Assessment and Proposal of ICT Modification
Fandelová, Michaela ; Čirč, Juraj (referee) ; Koch, Miloš (advisor)
This diploma thesis deals with the analysis of the internal information system in Takeda Pharmaceuticals Slovakia s. r. o. and proposes changes. The first part explains the theoretical background necessary for understanding the issue. The second part focuses on the description of the company and the analysis of the internal chatbot Kenzo Virtual Assistant. The third part contains suggestions for improvement for this system based on the analysis from the previous chapter.
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Business Plan
Miloševski, Jakub ; Trčka, Radek (referee) ; Veselý, Josef (advisor)
Master´s thesis is the proposal of real business plan for the re-opening of a music club Beseda in Hodonín city. Business plan was set in as reactions for proposal of city Hodonín, which is offering zero rental of area associated with operation of a club to potencional client. As a main information source for procesing of this work i used output of consultation with previous user of this club with assumption, that progress of situation of this club is perfectly reflecting current situation on this market.
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Analysis of Economy for Selected Municipalities
Ševčíková, Markéta ; MVDr.František Václavík (referee) ; Hanušová, Helena (advisor)
This master’s thesis deals with the evaluation of quality of life in Machová. Needs of inhabitants are detected with the help of a questionnaire survey. Partial target is to analyze the economy of selected municipality. The work is divided into three sections. The first section describes the theory of municipal budget and the issue of internal and external environment of Machová. In the second, analytical part of the thesis is presented selected municipality, an analysis of its financial performance for the past seven years and SLEPTE and SWOT analysis. In the third, the proposal part is a questionnaire survey of citizens' satisfaction. The results of the questionnaire and results of analysis is used to formulate proposals to improve the quality of life in Machová and to improve its economy situation.
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Analysis of the Selected Firm
Košťál, Karel ; Janáč, František (referee) ; Hanušová, Helena (advisor)
This Master’s Thesis is analyzing the FINO-trade company, relations with it’s branch surroundings and it’s working processes. It is based on easy analytical tools, which is SLEPTE analysis, SWOT analysis, Porter’s five forces model and Kralicek’s QUICKTEST. The ambition is to propose an arrangement to grow and fix it’s market position.
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