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The Real in advertising.The failure of advertising fantasies and its implications
Obůrka, Tomáš ; Rosenfeldová, Jana (advisor) ; Koudelková, Petra (referee)
The bachelor thesis explores the relationship between advertisements as pervasive public fantasies and the real in the form of the gaze, as understood by Lacanian psychoanalysis, through the application of Todd McGowan's theoretical framework of new film theory to selected audiovisual advertising texts. The thesis first outlines film theory as such then introduces a more general psychoanalytic approach to advertisements and finally presents McGowan's categorization of films according to their approach to the gaze, which it then applies to particular advertising texts. The thesis shows that advertising fantasies, despite their apparent support for the symbolic order, are, like film fantasies, in fact, sites of struggle between the symbolic and its own constitutive lack in the form of the real.
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Video-Based Human-Computer Interface
Caha, Miloš ; Beran, Vítězslav (referee) ; Španěl, Michal (advisor)
A bachelor thesis deals with methods about a detection of direction of look and with theirs following applications for PCs control. The thesis summarises and describes the most widely used methods for individual phases of the mentioned detection. Especially, use of a face detector and of convolution filters for searching of significant points in the face is used. The work is concentrated on a design and a description of an implementation of the application which demonstrates the method of contactless PCs control.
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Determination of duration that driver needs to assess the situation behind the vehicle in course of turning or overtaking manoeuvres.
Belák, Michal ; Rábek,, Vlastimil (referee) ; Kolíbal, Zdeněk (referee) ; Semela, Marek (advisor)
The dissertation thesis deals mainly with determining of the duration that driver needs to assess the situation behind his vehicle at manoeuvers of turning and overtaking, based on the measurements made in real road traffic. These are common and frequent driving manoeuvers, which the driver performs while driving the vehicle in regular road traffic. For their safe execution the driver needs to have sufficient amount of information about the situation around the vehicle and especially behind the vehicle. This information can driver usually gain from devices for indirect vision, most often rear view mirrors. The time thus defined, suitable e.g for the needs of forensic engineering applications for the analysis of road accidents, has not been studied in detail yet. For the purpose of its determination, therefore, an extensive analysis of the current state of problematics related to the indirect vision from the vehicle was carried out. There were formulated influences on the time duration and with this related characteristics of humans as a part of the driver-vehicle-environment system in the thesis. The characteristics of human perception were investigated and the problematics of reaction time was discussed. Existing research focused on the duration of rear view mirrors glances was analyzed and possible methods of its measurement in detail were presented by author. Based on this, an experiment was designed and realized, the time necessary for rear view mirror glances was defined by the author. The results enable to quantify the time that the driver needs for assessing the situation behind the vehicle in connection of turning, overtaking and other driving manoeuvers when the driver needs to change the driving direction. The conclusions showed that the time needed to evaluate the situation behind the vehicle by means of the rear-view mirrors does not normally exceed duration 1 second.
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Looking at and through the Beast: Construction of 'Animal' within the Prague Zoo
Polakovičová, Dana ; Stella, Marco (advisor) ; Haywood, Mark (referee)
The thesis is based on the presumption that zoological gardens are cultural institutions which reflect social and cultural interpretations of what is called 'nature' and animals. By analyzing data gained through participant observation it focuses on the meanings and forms which are ascribed to animals living in the Prague Zoo via the gaze of visitors. Furthermore, by analysis of visual and textual sources provided by the zoo, I examine how the 'zoo animal' is constructed by the zoo itself. I argue that this zoo animal constitutes a specific form of the animal, different from both the domesticated and the wild one. The zoo and its visitors create a chimeric 'beast' which encompasses different and even contradictory trends and conceptions of thinking about the zoo animal.
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Punitive gynaecology in modern Russia: crafting the docile female
Andriukhina, Mariia ; Sokolová, Věra (advisor) ; Dvořáčková, Jana (referee)
Punitive gynaecology is a set of healthcare-related attitudes and practices that aim to take control of a woman's body, sexuality and reproductive system in order to produce a reformed body. This thesis scrutinizes thephenomenonofpunitivegynaecology in modernRussia.Narrativeinquirywas conducted to provide an understanding of the ways punitive gynaecology works on the female body, restructures it and inscribes meanings. Autobiographical narratives are analysed and located within a wider socio- political context to concretize the dimensions of punitive practices in gynaecology. The main foci of analysis are the medical gaze, the spatial organization of the gynaecological clinic, pastoral power and agency in the gynaecological examination, the sexuality of the examination, the contingencies of shame, pain and embarrassment. The research uses a Foucauldian framework to uncover power relations permeating the doctor-patient interaction in the gynaecological examination. This thesis thus offers a reflectiononthepreferredmodes ofembodiment anddocilitythat punitivegynaecology attempts toinstil in its' subject. Keywords: punitive gynaecology, discipline, power, gaze, agency, body, hegemonic femininity, clinic, doctor-patient interaction, docility
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Determination of duration that driver needs to assess the situation behind the vehicle in course of turning or overtaking manoeuvres.
Belák, Michal ; Rábek,, Vlastimil (referee) ; Kolíbal, Zdeněk (referee) ; Semela, Marek (advisor)
The dissertation thesis deals mainly with determining of the duration that driver needs to assess the situation behind his vehicle at manoeuvers of turning and overtaking, based on the measurements made in real road traffic. These are common and frequent driving manoeuvers, which the driver performs while driving the vehicle in regular road traffic. For their safe execution the driver needs to have sufficient amount of information about the situation around the vehicle and especially behind the vehicle. This information can driver usually gain from devices for indirect vision, most often rear view mirrors. The time thus defined, suitable e.g for the needs of forensic engineering applications for the analysis of road accidents, has not been studied in detail yet. For the purpose of its determination, therefore, an extensive analysis of the current state of problematics related to the indirect vision from the vehicle was carried out. There were formulated influences on the time duration and with this related characteristics of humans as a part of the driver-vehicle-environment system in the thesis. The characteristics of human perception were investigated and the problematics of reaction time was discussed. Existing research focused on the duration of rear view mirrors glances was analyzed and possible methods of its measurement in detail were presented by author. Based on this, an experiment was designed and realized, the time necessary for rear view mirror glances was defined by the author. The results enable to quantify the time that the driver needs for assessing the situation behind the vehicle in connection of turning, overtaking and other driving manoeuvers when the driver needs to change the driving direction. The conclusions showed that the time needed to evaluate the situation behind the vehicle by means of the rear-view mirrors does not normally exceed duration 1 second.
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High school dances: youth in movement
Zámečníková, Aneta ; Láb, Filip (advisor) ; Turek, Pavel (referee)
The theoretical part of this bachelor's thesis focuses on mapping out the development of portrayal of youth in American photography of the last sixty years. I have decided to show this development using works Brooklyn Gang by Bruce Davidson, The Ballad of Sexual Dependency by Nan Goldin, The Kids Were Alright by Ryan McGinley, The Teenage Gaze and 24hr Psycho by Petra Collins. This thesis contains a basic introduction of each photographer and the sociological and historical contexts of the period in which they were creating. Because of that, I touch on topics like feminism, pop culture and social media. Then follows a visual and theoretical analysis of the mentioned photo series. The goal of said analysis is to figure out changes that happened over time. The practical part of this thesis contains a series of photographs taken during dance classes for high school students which are a significant Czech tradition.
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Visual Culture and Religion
Ficková, Barbora ; Chlup, Radek (advisor) ; Lyčka, Milan (referee)
(in English): This thesis wants to introduce the visual culture as an interesting method for religious studies to research religious aspects of images, their relation to the society and the ways of using them. The text summarizes previous discussion about visual culture and the relation between visual culture and art history. It also briefly introduces the relation between art and religion and describes the relation between art history and religious images. Then it presents chosen topics from visual culture, which are interesting for religious studies, in particular the theory of the gaze, importance of the context of images and the ways in which images can invoke a spontaneous response in the viewer.
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Looking at and through the Beast: Construction of 'Animal' within the Prague Zoo
Polakovičová, Dana ; Stella, Marco (advisor) ; Haywood, Mark (referee)
The thesis is based on the presumption that zoological gardens are cultural institutions which reflect social and cultural interpretations of what is called 'nature' and animals. By analyzing data gained through participant observation it focuses on the meanings and forms which are ascribed to animals living in the Prague Zoo via the gaze of visitors. Furthermore, by analysis of visual and textual sources provided by the zoo, I examine how the 'zoo animal' is constructed by the zoo itself. I argue that this zoo animal constitutes a specific form of the animal, different from both the domesticated and the wild one. The zoo and its visitors create a chimeric 'beast' which encompasses different and even contradictory trends and conceptions of thinking about the zoo animal.
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DV8: Male bodies in the dance for camera
Mrázová, Adéla ; Svatoňová, Kateřina (advisor) ; Španihelová, Magda (referee)
This bachelor thesis is occupied with the image of man body in the screen dance ganre and focuses on a few carefully chosen movies, in which the body is invastigated as a symbol and expressive element. All the researched movies (Strange fish /1892/, Enter Achilles /1896/, Dead Dreams of Monochrome Men /1989/) were created by DV8 Physical Theatre. I am interested in the way those movies relate to the phenomenon of masculinity, how they represent it and make it an aesthetic object, how they refuse or affirm the ideas of its fulfillment. I use the feminist and gender theories to define masculinity and as my primary methodological resource. I also put the movies in the historical context of the development of dance and trace influences that enabled DV8 Physical Theatre to represent the male body the way it does.
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