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Marketing Strategy of the Selected Company
Zapletalová, Lucie ; Vařeka, Jan (referee) ; Chlebovský, Vít (advisor)
Master´s thesis is focused on marketing strategy of a selected company in the woodworking industry. The thesis is divided into three parts. The theoretical part of the thesis is focused on defining the relevant concepts and methods, which are further used in the thesis. The analytical part is focused on the analysis of the current state of marketing strategy in the company. The analytical part includes the marketing research. The practical part of the thesis is based on the findings of the analysis of the current state. This part is focused on proposals leading to improvements in company´s marketing strategy.
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Marketing Strategy Proposal for the Selected Company
Štancl, Jan ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor)
The thesis deals with the analysis of the 3D graphics market, primarily searching for trends, challenges, opportunities, competition analysis, and market segmentation, but also the analysis of a selected company. This is followed by the selection of suitable segments, setting company goals, and proposing an appropriate marketing strategy, human resource development, strategy implementation, financial costs of the strategy, and evaluation for the selected company.
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Setting up marketing communication in the franchise system in the context of localization of individual outlets
KOLOUCH, Marek
The subject of this bachelor thesis is to find the optimal balance between centrally managed marketing strategies and the individual needs of each outlets within the Potrefená husa franchise network. The research includes an analysis of the current the state of marketing communication across the Potrefená husa franchise network, an investigation into customer food preferences within specific outlets and an interview with a representative of manager of selected branches. The results of the quantitative and qualitative analysis showed that the Potrefená husa should place particular emphasis on promoting a unique dining experience and atmosphere of the restaurants through various marketing channels, along with active use of influencer marketing and online campaigns. It is also important to develop an online presence and monitoring market trends. For the Liberec branch, it is recommended to focus on making the lunch menu more attractive, its convenient location in the city centre and optimising occupancy during the day. Potrefená goose in Prague should focus on increasing average spend per person, to encourage tourists and foreign clientele, to optimise the lunch menu and to efficient restaurant occupancy. The IGY shopping centre in České Budějovice should be promote a favourable daily offer and at the same time it is appropriate to increase the average spending per person and to take advantage of the favourable location in the shopping centre. Potrefená goose in České Budějovice Budějovice on Česká Street should make its main efforts in marketing communication.
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Influencers in destination marketing
BURIÁNKOVÁ, Anna
The bachelor thesis focuses on the use of influencers as a part of marketing in tourist destination Vltavotýnsko. The theoretical part of the thesis focused on concepts like tourism, social media, and topics related to influencer marketing. The practical part is based on observations, structured interviews, and focus group. Based on these findings, recommendations are developed for collaborating with regional influencers, which can enhance the destination's cooperation with these personalities on social media.
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Marketing Strategy of Hotel Bítov
Růžičková, Žaneta ; Kočí, Alena (referee) ; Kočí, Alena (referee) ; Šimberová, Iveta (advisor)
My diploma thesis deals with the analysis of the current situation, and subsequently, the appropriate marketing strategy for Hotel Bítov in the vicinity of Vranov dam. The theoretical parts deals with the isme of using marketing tools in the field of hotel services. The practical parts consists of the inner and outer analysis of the hotel surroundings. The results are summed up in the scope of a SWOT analysis from which the final marketing strategy follows.
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Marketing Strategy for Wellness Kuřim
Kopřiva, Vojtěch ; Sojka, Jan (referee) ; Koleňák, Jiří (advisor)
The aim of this master’s thesis is the suggestion of marketing strategy for Wellness Kuřim. The theoretical part contains an explanation of basic concepts of marketing and marketing strategy. The practical part is concerned with analysis of the current situation of the company which serves as a basis for suggesting marketing strategies. The result is a summary of measures and proposals, including their benefits for the company.
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Product Marketing Strategy
Horňáková, Martina ; Kučerovský, Radek (referee) ; Schüller, David (advisor)
This diploma thesis is focused on the design of marketing strategy of new product implementation in Pekárna Crocus, Ltd. The main grounds for assembly the appropriate proposal of marketing strategy are details acquired on the basis of theoretical findings and application of chosen marketing methods. The output of the thesis are the specific proposals of marketing strategy according to marketing mix, which is prerequisite for succesful implementation of the product at the market.
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Marketing Strategy of Low-cost Airline
Chaloupková, Markéta ; Zich, Robert (referee) ; Chlebovský, Vít (advisor)
The diploma thesis deals with the marketing strategy of low cost airlines. The theoretical part describes low cost air transport and also define marketing tools. The practical part is focused on the low cost airline Wizz Air. In practical part of the work is included a questionnaire survey. Based on the findings, were proposed possible marketing improvements for Wizz Air airline.
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