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Non-standart language and orality and its function in texts of various function styles
VOJTOVÁ, Zuzana
The aim of this work is to analyze the linguistic means primarily used in spoken communication and the way they are used in texts of various functional styles. The focus will be on the lexical, morphological, and syntactic levels of language. The work will be divided into a theoretical part and a practical part. The theoretical part will be based on available specialized literature, especially current textbooks on stylistics and articles in linguistic journals and will include a discussion of the functional styles that will be the subject of the research. The work will include a discussion of the relationship between spoken language, non-standard language, and standard language. The linguistic material for the research will be written texts from the functional styles of everyday communication, journalism, and artistic literature. Within the everyday communication style, the author will focus on internet discussions, such as those on the website emimino.cz, and possibly others of her own choice. Journalistic texts will be represented by analytical articles on the websites aktuálně.cz and lidovky.cz, and for the analysis of linguistic means in the artistic style, the spoken language means used by Hana Lehečková in her works "Svatá hlava" and "Poupátka" will be examined. In addition to linguistic means, attention will also be paid to graphic means, if they are related to the topic of the work, as well as ideographic means.
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Markedness in the language of Czech political podcasts
Johová, Lucie ; Jirák, Jan (advisor) ; Schneiderová, Soňa (referee)
The master's thesis focuses on the markedness in the language of Czech political podcasts. The aim is to find out how contemporary political journalists enrich their vocabulary and how they utilize creativity, humor, irony, and updating expressions in their speeches. The theoretical part defines the functional journalistic style and its historical development, as well as the concept of stylistic markedness and the principles of identifying marked linguistic means. The work also examines the role of podcasting as an important media phenomenon of the 21st century and its relationship to the traditional audio medium - radio. The analytical part applies these findings within the framework of a qualitative analysis of the language of speakers in selected political podcasts. It focuses on their inventiveness in using linguistic means and reflects the current language situation and trends in enriching vocabulary in the public space. The results show how speakers use updating expressions in their speech and to what extent they resort to standardized expressions. The master's thesis provides a valuable overview of the current state of language in Czech political podcasts and contributes to a better understanding of the role of podcasting in the Czech media landscape.
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Commented translation of a text on science and technology
Karzel, Vítězslav ; Smutný, Milan (referee) ; Krhutová, Milena (advisor)
Cílem této bakalářské práce je přeložení odborného textu se zaměřením na transformátory a jeho následná analýza, jak stylistiky, tak jazykových prostředků, které byly v textu použity. Celková práce je rozdělena do dvou částí, z nichž první se soustřeďuje na správný překlad a celkovou přípravu podkladů pro následnou analýzu, která je předmětem druhé části práce. Druhá část práce se zaměřuje na správnou analýzu textu a vyobrazených jazykových prostředků, které byly v textu použity a jejich následné zformulování do srozumitelného komentáře.
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Comparative analysis of persuasive means used in the Czech and French news texts informing about Covid-19.
DLUHOŠOVÁ, Petra
This diploma thesis deals with the persuasive devices used in journalistic articles, French and Czech, and their comparison within these two languages. The thesis is divided into two parts. In the first part, the theoretical one, the thesis focuses mainly on the definition of the concept of persuasion and how it manifests itself within journalism. Then, it deals with the description of the journalistic style and journalism in general in the Czech and French settings and traces any differences between the two countries and cultures. In the second part, analytical one, it works with a specific sample of selected journalistic texts, demonstrating and observing these persuasive devices and assessing their relevance and frequency of their usage, again with the intention of documenting possible differences in the Czech and French settings, as well as differences in terms of different genres of journalism. However, the majority of the texts are news texts. This sample of texts focuses on a single theme concerning news and other journalistic articles reporting on the covid-2019 epidemic. The aim of the thesis is to compare the approach of the two concepts of persuasive means and to identify possible differences in their use. This comparison can be made at the level of differences between the two countries, as well as between different journalistic genres. The thesis also includes a set of selected journalistic articles that served as a basis for the analytical part of the thesis.
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The Comparison of language stylization of online and printed music magazines
POKORNÁ, Aneta
The bachelor thesis focuses on linguistic wording analysis of music magazines. The aim is to determine which means of expression are used in music journalism and how linguistic wording of chosen printed and electronic music magazines differ from each other. In the theoretical part, publicistic style, fundamental terms from the field of journalism and media, and general information about music magazines will be introduced. The practical part will be based on analysis of particular articles from the chosen magazines which will be subsequently compared.
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The specifics of television road cycling commentary - comparative analysis of linguistic features used in live streams from the Tour de France
Tinková, Alexandra ; Svobodová, Ivana (advisor) ; Schneiderová, Soňa (referee)
The main goal of this work is to analyze the linguistic features of road cycling commentary, as used by the Czech television's commentator Tomáš Jílek, and to observe the changes, that may have occurred in the ten years, that Czech television broadcasts the cycling race of Tour de France. The author firstly focuses on Czech linguistic theory, follows up with the theory of sports journalism and describes the specifics of spoken language used in the journalistic field. Furthermore, the author specifies concrete linguistic features, on which she then focuses in the analysis. The theoretical findings are thereafter applied and demonstrated in the analytic part of the work, which is focused on two race days selected from the Tour de France. Last but not least, the author compares the linguistic aspects of both commentaries and states other interesting outcomes of the analysis.
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Standard and non-standard language in printed media communication and its impact on discussions about standard language
Pospíšilová, Martina ; Šoltys, Otakar (advisor) ; Jirák, Jan (referee)
The present Master's thesis analyses language means in printed media with a particular focus on national daily newspapers from the second trimester of 1993. That year, there was an important linguistic conference on standardised Czech and language culture. The analysis examines especially language means that deviate from the standardised norm of the language. The theoretical part discusses key concepts, such as norm and codification or national language and its varieties. The understanding of these terms is critical for the analytical part of the thesis where language means used in printed media are being analysed using quantitative content analysis. The aim of this analysis is to describe their motivation of use and function. The results are then compared with the proceedings of the 1993 conference on standardised Czech and language culture held in Olomouc. The thesis provides a clear view on how the occurrence of non-standardised language means in media influences academic discussion on standardised Czech.
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