National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing strategy for national cultural monument The old wastewater treatment plant in Bubenec
Krejčová, Karolína ; Kvítková, Zuzana (advisor) ; Netková, Jarmila (referee)
The main aim of this thesis is to create a marketing strategy for national cultural monument called The old wastewater treatment plant in Bubenec. First part of the thesis consists of the theoretical introduction to the marketing of the cultural organizations and to the logic of a marketing strategy. The practical part is focused on creation of the marketing strategy of cultural monument for 2017 step by step. It begins with the situation analysis and the objectives and strategy are set afterwards. The methods used for the purposes of this thesis are analysis, survey and observation. The crucial part of this thesis consists of the mentioned survey analyzing the visitor and the current offer. A marketing mix is created based on the collected data followed by the action plan and the budget. Defining methods of monitoring and evaluation in the last chapter serves to measure the effectiveness of the proposed strategy and objectives . The results for the first quarter of 2017 are evaluated at the end of the thesis.
The air ticket booking portals in the Czech Republic
Krejčová, Karolína ; Vaško, Martin (advisor) ; Voříšková, Barbora (referee)
This bachelor thesis focuses on the air ticket booking portals in the Czech Republic. The aim is to analyse the relation between the air ticket booking portals and their Global distribution system (GDS). The theoretical part includes the definition of the online market afterwards characterizes the online travel market and clarifies the basic terms directly connected with the air ticket booking portals. The practical part examines the structure and the process of the reservation of the chosen air ticket booking portals. These portals are divided into two groups according to their GDS and then the observational method and the method of the model reservation are applied. Both groups are compared based on the gathered findings. SWOT analysis at the end of the thesis generally evaluates the air ticket booking portals.

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3 KREJČOVÁ, Karolína
22 KREJČOVÁ, Kateřina
5 KREJČOVÁ, Kristýna
1 Krejčová, Kamila
22 Krejčová, Kateřina
1 Krejčová, Klára
1 Krejčová, Kristína
5 Krejčová, Kristýna
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