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Company Communication Mix
Trávnik, Peter ; Andrea, Knapcová (referee) ; Milichovský, František (advisor)
The goal of the submitted thesis “Communication mix of company” is the analysis present communication mix of selected company and proposal of the new mix. The thesis is separated on theoretical and practical part. Theoretical part concerns importance of marketing communication, description and theoretical comparison of particular tools of communication mix. Practical part continues on theoretical part. First it is concentrated on description of company, analysis and evaluation of the present communication mix. Practical part includes research focused on consumer satisfaction. Last part contains plan of the new communication mix.
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Marketing Tools for the Development of Competitiveness of Company
Beran, Jaromír ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
The bachelor thesis focuses on the design of marketing tools that will lead to the competitiveness of GoLED s.r.o. on the online LED lighting market when it is expanding to the foreign market. First, the company and then the foreign market environment are analyzed. The work includes a proposal for pricing and value maps, which contribute to increasing competitiveness, strengthening the position on the market.
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Business Plan for Swimming Pool Business
Valová, Aneta ; Brumovský, Radek (referee) ; Fojtů, Kateřina (advisor)
This dissertation focus on the business plan of the selected company. The total amount of work is a reflection of a real project. The aim is to create a theoretical background for the project, to analyze the problem, the market - especially the competition. Furthermore, focusing on marketing, promotion and risk elimination. In the analytical part outlines the financial plan and timetable, which is among an integral part of the business plan.
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The Proposal of Company Marketing Mix
Kovářová, Vlaďka ; Přikrylová, Renáta (referee) ; Novák, Petr (advisor)
This bachetor thesis is focused on the marketing mix of the company STAVING Olomouc,l.t.d. The theoretical head of the thesis contains both the starting point of the marketing mix and the decription of its particular parts. The analytical head of the thesis contains the analysis of the marketing mix of the company and the marketing analysis. The proposal head conains proposals for improvement.
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Marketing Strategy of the Hotel Luční bouda
Šaršonová, Michaela ; Kaňovská, Lucie (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis was created for a hotel named Luční bouda. The thesis explores the current situation of the hospitality market and proposes solutions to increase the tourist ativities and customer satisfaction at the hotel. The theoretical part of the thesis is dedicated to marketing in tourism and related concepts. The practical part focuses on analysing the environment, competition, internal factors, marketing mix, customers and finaly SWOT analysis. The diploma thesis proposes improvements in the services provided by the hotel that would lead to higher occupancy and profits.
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Intelligence competitor analysis
Zalabová, Annemarie ; Rompotl, Jaroslav (referee) ; Bartes, František (advisor)
This diploma thesis deals with the use of Competitive Intelligence methods in the case of a particular company. The aim of the thesis is to improve the current process of obtaining information about competition and its use in strategic decision making of the company management using CI methods. The first part of the thesis analyzes the current situation of XYZ Company and defines the problem for the subsequent solution. The next part deals with general theoretical assumptions and introduction of different methods and approaches to solution. Then follows the application part of the work in which it applies the selected Competitive Intelligence method to the needs of the company. In conclusion, the final proposal for the solution of the problem is evaluated and there are presented the benefits that this implementation brought to the company.
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Competitive Strategy of a Company
Kazimírová, Barbora ; Grolíková, Lenka (referee) ; Bartes, František (advisor)
This thesis deals with the design of the company's competitive strategy. Based on an analysis of the surrounding and internal environment of this company, several suggestions for possible strategies will be developed. One of these strategies is an optimal strategy that is subsequently declared as a corporate strategy.
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