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The development of tourism focused on women after 1989 in the Czech Republic
Šourková, Natálie ; Jarolímková, Liběna (advisor) ; Valentová, Jana (referee)
The goal of the bachelor's thesis is to define the tourism focused on women and describe the offer and the demand within this type of tourism on the czech market. The thesis is devided into a theoretical and an analytical part. The theoretical part defines the tourism focused on women and its most frequent forms, describes women as a segment of the tourism market and demonstrates its importance in the Czech Republic based on demographic composition of society. The analytical part describes the offer of products and services oriented on women on the tourism market in the Czech Republic and analyzes the demand for these products and services. Finally, it is determined whether the offer corresponds to this demand and whether the offer is sufficient.
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Offer analysis of a particular travel agent
Grajciarová, Nikoleta ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee)
Bachelor thesis -- Offer analysis of a particular travel agent - aims to analyze and evaluate the offer of the travel agent and in case some weaknesses are found to suggest solutions that would strengthen its position on Slovak market in the future. The first chapter solves the terms related to tourism and at the same time it concerns the legislation governing the issue of entrepreneurship in tourism. The second chapter analyzes offer of the travel agent from two points of view. First one is an analysis of services provided by this travel agent and the second one is offer analysis from point of view of product presentation together with the means to support sales. The second chapter also includes comparison of offered destinations from the point of view of number of tour packages, type of transport, accommodation and catering services, number and nature of the optional excursions and so on. The last chapter includes recommendations to target customers, a key destination, pricing and promotion.
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The First moment and Last minute in sales of Travel office
BOVŠKOVÁ, Simona
The aim of this work was to analyze the offer of first moment and last minute tours offered by travel agencies in line with consumer behavior and assess whether it is necessary to extend this offer. Through field investigation and interview with the owner of TA, I concluded that this offer isn{\crq}t need to expand or improve.
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Travel agencies offer analysis related to chosen destination
Sedmíková, Jana ; Petrů, Zdenka (advisor) ; Valentová, Jana (referee)
Diploma thesis goal is to define the extent of possibilities which are presented to client who is interested in vacation in Crete offered by selected travel agencies. The thesis is divided into four chapters. In the first chapter, there are theoretically explained the most important concepts, terms and topics associated with tourism and travel agencies. Following chapter is from tourism development point of view oriented on the destination analysis. Characterictic traits, geography, history, weather conditions, administrative units and the most atractive sites of the island are described. In the third chapter, there are ten travel agencies according to given criterions selected and introduced. Supply of these companies related to Crete is subject of the analysis. The analysis is focused on four basic marketing mix elements, it means product, price, promotion and place. In the last chapter particular criterions are set. On the basis of these criterions the comparison of studied travel agencies is made and total extent of the offer which is presented to the clients is specified. The appraisal of its comprehensiveness comes out from the resultant summarisation of possibilities which are offered to the client. In conclusion there is advised the opportunity which could be used by travel agencies in order to gain broader range of clients.
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The tourism industry of the Brno destination
Prokešová, Kateřina ; Valentová, Jana (advisor) ; Uhnavá, Markéta (referee)
This bachelor thesis deals with the "The tourism industry of the Brno destination" and tries to characterize the tourism industry in this city. The offer of the tourism industry was presented, based on the theoretical knowledge, which as well as the evaluation of attendance of the mentioned destination, helped to specify different kinds of tourism in Brno. In the conclusion of this work documents, projects significant for the tourism development and institutions working in the tourism industry were presented.
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Relationship of demand for old Czech gastronomy and offer of chosen restaurant
Heroutová, Kateřina ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
This work defines the history and characteristic of Czech gastronomy in detail which is put aside by nowadays worldwide trend of healthy lifestyle. The both sides of the market are analysed individually and the results are compared in the conclusion. The demand was analysed by questionnaires which were distributed in the restaurant and filled in by the residents and the foreigners. The results of demand analysis were presented to the operational manager of the restaurant. On the basis of these results, restaurant managers can make a decision about potentional changes. The Process test explore the offer of the restaurant and is focused on the marketing strategy of the outlet and its offer.
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Současnost a perspektivy cestovního ruchu na Kubě s důrazem na českou klientelu
Kerbachová, Jitka ; Valentová, Jana (advisor) ; Káš, Jiří (referee)
Diplomová práce se zabývá předpoklady Kuby pro rozvoj cestovního ruchu, specifiky cestovního ruchu na Kubě, módností této destinace, nabídkou zájezdů pro české turisty a vzájemnými česko-kubánskými vztahy a specifiky obchodního jednání na Kubě. Jedním z cílů práce bylo dokázat, že Kuba má dobré předpoklady k rozvoji cestovního ruchu. Součástí práce je také analýza nabídky cestovních kanceláří a agentur provedená metodou dotazování na jaře 2007,která ukázala nápadnou podobnost zájezdů. Tuto skutečnost se snažím v práci zdůvodnit.
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Supply analysis of travel agency
Svobodová, Eliška ; Petrů, Zdenka (advisor) ; Herget, Jan (referee)
The thesis pursues the supply analysis of the travel agency Vivamonde. The first part defines the basic terms from the tourism, especially the terms connected with the legislative level of the operation of the travel agencies. There is generally characterized supply in the tourism industry placing emphasis on supply of the travel agencies. Practical part is dedicated to the description of the travel agency and of the analysis of its products and services.There is mentioned its narrow specialization on the destination of Turkey and there are shortly described resorts offered by Vivamonde. Holiday packages are analyzed in term of the type of the holiday package and offered transportation, accommodation and food and beverage service. In the last part of thesis are mentioned payment conditions and there is described the promotion and sales support of the travel agency.
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Marketing of tourism offer of the town of Žatec
Novotný, Jan ; Černá, Jitka (advisor) ; Válka, Jiří (referee)
The thesis analyses the marketing of tourism offer of the town of Žatec with a particular emphasis on its principal product -- the Temple of Hops and Beer. Its main objective is to formulate proposals of specific marketing measures for the popularization of the general tourism offer of the town of Žatec and the Temple of Hops and Beer for the last quarter of the year 2011 and 2012. After defining the main tourist industry attractions of Žatec, the thesis builts upon the SWOT analysis and 5P marketing mix. In the case of the Temple of Hops and Beer the paper presents a proposal of the marketing plan incorporating 5C marketing approach, which assesses the above-mentioned product from a broader visitor's point of view. Both approaches are adjusted to budget and public administration management rules. This thesis' conclusion will serve as an input for the tourism industry subjects in Žatec in accordance with the development strategies approved on local, regional, as well as national level.
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