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Proposal for the Expansion of Infant Food to the Vietnamese Market
Tranová, Petra ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The subject of the diploma thesis is the presentation of a procedure manual for a Czech company with baby food products when entering the Vietnamese market. The company selected for the submission of the manual is engaged in the production and distribution of baby food for infants and young children. The work is divided into four parts. In the introductory part, the issue is defined, the main and sub-goals to be achieved by the diploma thesis are set, and the methods used are described. The theoretical part defines the basic concepts of the solved problem. This part is followed by an analytical part with an analysis of the current state of the company. The last part contains our own solution proposals, including an economic evaluation.
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The proposal of a strategy for expansion into a foreign market
Miklíková, Daniela ; Kuna, Václav (referee) ; Škapa, Stanislav (advisor)
The diploma thesis deals with the proposal of the expansion strategy of a selected company on the foreign market. The company is engaged in the business of providing services mainly in the babysitting sector. The thesis is divided into four main parts. The introductory part of the thesis defines the problem to be solved and sets the main objective of the thesis, which is followed by the sub-objectives that the thesis aims to achieve. The first part further describes the methodology used in the diploma thesis. The second part of the diploma thesis is focused ont the key theoretical concepts related to the problem. The theoretical part is followed by the analytical part, which describes the current state of the selected market and the company under study. The last part of the thesis is devoted to proposals and recommendations for the entry of the company into the selected foreign market.
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Marketing plan of a chosen company
BLÜML, Kristýna
The subject of the diploma thesis is to analyze and evaluate the current state of marketing activities in a chosen company and to propose a marketing plan for the next period. The work is based on the necessary analyzes and presents a proposal with a solution in the form of new or modified marketing activities.
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Proposal of the Expansion for the Czech Company to the New Zeland Markets
Bílková, Pavlína ; Vysloužil, Zdeněk (referee) ; Šimberová, Iveta (advisor)
The subject of the thesis is the proposal of the expansion strategy of the selected company in the New Zealand market. The selected company is based in Brno and is engaged in the production of equipment for wastewater treatment. The thesis is divided into four parts. The introductory part defines the problem, sets the main and sub-objectives to be achieved and describes the methods used. The theoretical part defines the basic concepts of the problem addressed. This part is followed by an analytical part with an analysis of the current state of society. The last part contains the actual solution proposals, including a financial plan and timetable.
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Company Expansion on the Russian Markets
Homolová, Lucie ; Cejpek, Kamil (referee) ; Šimberová, Iveta (advisor)
The diploma thesis is focused on the design of the company's expansion strategy into the Russian market. This Czech company is engaged in the production of medical devices. The work is divided into four patrs. The first part defines the issues, main and partial objectives and the procedure and methods of solution. The theoretical part defines the main principles of the work. In the third part, the described methos of analysis are developed. The fourth part contains proposed solutions and economic evaluation.
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The Proposal of Foreign Market Entry Strategy
Sova, Ondřej ; Procházková, Kateřina (referee) ; Škapa, Stanislav (advisor)
The thesis focuses on the proposal of the expansion strategy of the selected company on the foreign market. The company is based in Brno and focuses on the production of Barefoot footwear. The theoretical part of the thesis is focused on describing the analysis and addressing the individual issues. The analytical part examines the external and internal environment of the company, including an analysis of the market in question. The third part of the thesis focuses on recommending appropriate proposals for entering the foreign market including a financial plan.
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Proposal of the Company Expansion to Selected Foreign Market
Urbánková, Andrea ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
The subject of the diploma thesis is to create a proposal for the expansion of the company AD Vending, s.r.o. on the Slovak market. The company's main business is the operation and management of vending machines offering the Americandrinks range. The work is divided into four main parts. The introductory part defines the issue, the objectives of the work and methods with processing procedures. The theoretical part defines the basic concepts of the issue. This part is followed by an analytical part analyzing the internal and external environment of the company. The last part contains its own proposals for the form of the company's entry into the foreign market and evaluation of individual variants.
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Proposal of the Expansion for the Czech Company to the New Zeland Markets
Bílková, Pavlína ; Vysloužil, Zdeněk (referee) ; Šimberová, Iveta (advisor)
The subject of the thesis is the proposal of the expansion strategy of the selected company in the New Zealand market. The selected company is based in Brno and is engaged in the production of equipment for wastewater treatment. The thesis is divided into four parts. The introductory part defines the problem, sets the main and sub-objectives to be achieved and describes the methods used. The theoretical part defines the basic concepts of the problem addressed. This part is followed by an analytical part with an analysis of the current state of society. The last part contains the actual solution proposals, including a financial plan and timetable.
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Proposal for Expansion of a Czech Company on the Polish Market
Alexa, Pavel ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
The topic of the diploma thesis is the expansion proposal for a selected Czech company on the Polish market. The company is based in Cesky Tesin and sells higher value toys through its own e-shop. The thesis is divided into four main parts. The introductory part defines the problem to be solved, the main objective and describes the methods used to solve the thesis. The theoretical part describes the basic concepts of the chosen problem. The analytical part consists of the characteristic of the company and the analysis of the external and internal environment of the company. The last design part contains the actual solution proposals and economic evaluation including the planned schedule of activities.
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