Original title: Návrh expanze české firmy na polský trh
Translated title: Proposal for Expansion of a Czech Company on the Polish Market
Authors: Alexa, Pavel ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
Document type: Master’s theses
Year: 2022
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: analysis; expansion; international trade; marketing mix; Polish market; SWOT; toys; analýza; expanze; hračky; marketingový mix; mezinárodní obchod; polský trh; SWOT

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/206069

Permalink: http://www.nusl.cz/ntk/nusl-503643


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2022-06-26, last modified 2022-09-04


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