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Franchising as a form of business in fitness for women
Malá, Martina ; Soukupová, Jana (advisor) ; Rusmichová, Lada (referee)
Franchising as a specific and fairly certain business method. His description, classification, pointing out its advantages and disadvantages. The following is an economic perspective and market performance franchise in the fitness for women. Aim of this work is the analysis and subsequent evaluation of the current state of fitness centers for women in the Czech market operated by franchisee.
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The flat price analysis 2005 - 2010
MACHARTOVÁ, Jana
The aim of the bachelor?s study is to monitor and analyze the fluctuation of flat prices in the period of 2005-2010 in the selected towns. The initial research mainly explains basic terms, methodology of flat prices evaluation and factors influencing the flat prices according to either the governmental or municipal ordinances or market methods of evaluation mentioned in contemporary scientific literature. Before writing the study, I had chosen the methodology, consisting of the characterization of the chosen locations, market analysis in the area, the analysis of pricing methods in the given period and the evaluation of the acquired data. The research is based on my own experience with the real estate market. The placement enabled me to monitor the fluctuation of flat prices. I focused on the situation in Prachatice, Vimperk and Volary. In conclusion I tried to determine the factors influencing the flat prices in the long-term considering the economic crisis.
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Současná marketingová strategie společnosti Škoda ve vybraných zemích
Reva, Denys ; Cook, Gina (advisor) ; Lisa, Aleš (referee)
Abstract Contemporary organizations must often improve their business situations through drastic innovation; Skoda currently faces the question of how to improve its market position. A merger with Volkswagen during 1991 -- 2000 helped and has improved Skoda's situation significantly. However, this was just the first step towards further achievement. Volkswagen has not given approval for Skoda to create luxury, potentially faster, more innovative cars; furthermore, Skoda is forbidden from entering Northern American countries. Hence, Skoda has to create a new strategy regarding how to expand business through alternative ways. The intent of this thesis is to explore three already existing markets where Skoda does business as well as its business practices in each, including its methods of producing and distributing, and then to analyze a possible alternative solution for business expansion. Thus, this work investigates and analyzes Skoda's situation in: European Union, Russia and India. Thereafter it describes a new potential market of Burma. Several tools and frameworks are used to conduct this process, i.e. SWOT analysis and PEST analysis and 4PS analysis; the author also examines Skoda's modes of entry as well as their marketing practices. Using these same tools also helps to reflect the possibilities for Skoda in a new potential market. A description of these markets helps to draw a parallel for taking appropriate marketing decisions in a new market. The final part of the thesis provides conclusions and suggestions about possible market entry.
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Market analysis of low-cost airlines
Traub, Radek ; Novák, Miloš (advisor) ; Drozen, František (referee)
Bachelor thesis puts mind to the operation of low-cost airlines. The theoretical part analyzes the history of the airline and aviation. There is also explained their low-cost model of functioning. It describes the major low cost airlines operating on the Czech market. The practical part consists of analysis of Wizz Air company, the analysis of demand and ticket pricing.
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Project Planning and Evaluation of Establishment and Operation of a Retirement home
Velebilová, Irena ; Fotr, Jiří (advisor) ; Švecová, Lenka (referee)
The objective of my diploma thesis called "Project Planning and Evaluation of Establishment and Operation of a Retirement home" is a feasibility study of a social care investment project. The theoretical part covers methodical foundations based on available resources. In the practical part, I described specific steps of the feasibility study which are relevant to the social care project. The initial part is dedicated to the environment analysis. Based on the market analysis, I defined the target group of the business plan, analyzed the competitive factors and designed a marketing strategy including a marketing mix strategy. Then I defined the project schedule, project management and human resources management. The thesis contains financial analysis determining the need for securing long-term and short-term capital. The thesis is concluded with chapters on project effectiveness and sustainability assessment and on risk management.
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Business Intelligence market analysis
Hlava, Ondřej ; Matuštík, Ondřej (advisor) ; Nebřenský, Aleš (referee)
The aim of this thesis is to find a suitable Business Intelligence solution for small and medium enterprises, based on market analysis of these solutions. The work is divided into theoretical and practical part. The first part focuses on the definition of Business Intelligence, its historical development, explaining the basic principles and main components of Business Intelligence. The second part is devoted to present the main players, both in the field of paid solutions, and in the field of open source solutions, as well as the definition of criteria for selecting the appropriate BI solutions for small and medium enterprises and comparison of selected products based on critical analysis. The conclusion summarizes the findings of work and selects the appropriate BI solution for small and medium enterprises.
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Financial and strategic analysis of the company Pivovar Svijany a.s.
Horecká, Barbora ; Mařík, Miloš (advisor) ; Hejduková, Markéta (referee)
The thesis provides financial and strategic analysis of the brewery Pivovar Svijany a.s. as a basis for subsequent valuation of the company. It provides a basis for choosing appropriate valuation methods and data for their subsequent application. The thesis is divided into four parts; the first part provides basic information about the company, its history and its activities. The second part analyses the financial health of the company by financial statement analysis and ratios analysis. The results of the company are then compared with competitors in the same industry. The third part is devoted to strategic analysis; it defines the relevant market in terms of volume and values. It provides alternative forecast scenarios of market development. It arrives to the projections of revenues of Svijany by synthesis and analysis of market forecasts and forecasts of competitive power. The final section summarizes the results of financial and strategic analysis.
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Business plan Home for Elderly
Vyšínová, Anna ; Kešner, Martin (advisor) ; Michněvič, Matouš (referee)
The aim of this thesis is to create the business plan of the home for the elderly and to determine the profitability of the project. In the practical part, I focused on market analysis of elderly care, prediction of its development in the future and identification of market opportunities. I quantified the rate of return, payback period of investment for the potential investor and described the critical points of the project.
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Analysis of Mortgage Market in the Czech Republic
Malý, Vratislav ; Votava, Libor (advisor) ; Marek, Svatoslav (referee)
1. This work should focus at the progress of mortgages in the Czech republic. In the teoretical part is possible to focus on the specifics of the mortgage compared with other loan priducts. 2. In the practical part is possible to follow on the progress of mortgage market in time and in quantities. Also is possible to follow the progress of other characteristics as interest rate, assessment of client and so on. 3. In the practical part is also possible to compare mortgage products in some banks. The work can show some of the differences between the banks on a practical example.
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Market and comparsion of the CRM systems closely related to the MS Outlook
Sovák, Adam ; Matuštík, Ondřej (advisor) ; Kalina, Jaroslav (referee)
The aim of this dissertation work is to analyse a current state in a market of the CRM systems which are closely related to the MS Outlook and so detach those from the entire CRM market. The theory based part defines terms Customer Relationship Management as a mean of approach towards its customers, CRM company systems and explanation of the principle of the modular solution. The basic characteristics and description of the application is provided in relation to the narrower group of examined CRM systems which are tightly related to the MS Outlook. The practical part of this work contains parameters of various systems and is mainly concerned with functionality, service and price. Based on such analysis, the suitability of systems for firms with regard to the number of employees and sector it operates in is measured. Where strong similarities between systems exist, the focus is put on individual comparisons. The main contribution of this dissertation work lies in the analysis of available CRM systems closely linked to the MS outlook and their comparison concerning the usefulness, functionality and price.
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