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Crisis in the institute for the study of totalitarian regimes in czech periodic press
Svorník, Petr ; Jirák, Jan (advisor) ; Křeček, Jan (referee)
The main aim of this thesis is to prove that the style of news coverage of one topic in three different Czech newspapers differs significantly, based on ideology of authors and newspapers too. News reporting should be informative, unbiased, without assessments of its author. However the resulting article is always biased in some way. The author doesn't have to use evaluating words to evaluate; he or she can affect the result by choosing right speakers, placing them in favorable or disadvantageous position or even cut them out of the text. The author can choose which story to tell and which frame to use. This thesis focuses on crisis in the Institute for the Study of Totalitarian Regimes in April of 2013, when the director Daniel Herman was dismissed and new director Pavla Foglová was appointed. This event is suitable for the study of (hidden) evaluation and ideology, because it is closely connected with communist history of Czech nation - everyone has some opinion about it, journalists included. After the theoretical explanation of main terms and concepts like signification, discourse and ideology comes the analysis of three non-tabloid Czech newspapers: Lidové noviny, Mladá fronta DNES and Právo. Their story is the main subject of this thesis.
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Marketing communication of MF DNES from 2010 to 2015
Coufalová, Dominika ; Klimeš, David (advisor) ; Klabíková Rábová, Tereza (referee)
The bachelor thesis deals with analysis of marketing communication of daily newspaper Mladá fronta DNES. It is divided into two parts: the theoretical and the practical. The theoretical part defines basic concepts of marketing and marketing communication which are completed by specifics in media environment, specifically in the print media. Furthermore, there is summarized the print history of the 20th century in the area of the Czech Republic with emphasis on circumstances of the origin of the focused newspaper as well. The thesis also deals with the current condition of the Czech media market, it presents its current subjects and briefly mentions the development of the print run and readership of national newspapers. Another chapter describes the evolution of the newspaper from the historical and the technical point of view and supplements that comes along with the newspaper. The practical part gives a brief description of how the marketing department works, what is the strategy and newspapers' marketing mix. Much of attention is devoted to analysis of the individual areas of newspapers' communication mix, which were defined in theoretical part. The specific activities that were used by the daily in the watched period are also presented and analysed in the practical part. The last chapter...
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Jaroslav Salda. Portrait of Print Titan
Škrabalová, Iveta ; Vaněk, Miroslav (advisor) ; Houda, Přemysl (referee)
Abstract in English language This work depicts the life story story of a "self-made man" Jaroslav Salda, the creator and director of the Melantrich, the biggest printing company in Czechoslovak time of so called First Republic. It is doing so by compiling interviews with period witnesses, archival documents and literary sources. Each chapter is a part of the answer to the question: How is it possible that the illegitimate child without funds and university education had become the man with extensive expertise, the frequent guest of Ministers and the President and the powerful head of the media industry? This text as a whole, firmly tied to the history of the Czech nation and Melantrich, reflects the experience of the man who dedicated his life to building, because he considered the constructive, innovative, diligent and hard work the main means of fulfillment in life and the key to success. It shows a person which embodies the adage: Where there is a will, there is a way. Key words Jaroslav Salda, Melantrich, Czech National Socialist Party, Ceske slovo, Svobodne slovo, Hvezda, Vaclavske namesti, a time of so called First Republic, capitalism, business, director, print, newspapers, Publishing Company, resistance activity.
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Language mistakes that czech journalists makes in a present interview
Nováková, Veronika ; Šoltys, Otakar (advisor) ; Osvaldová, Barbora (referee)
The bachelor thesis "Language mistakes that czech journalists makes in a present interview" is dedicated to journalistic genre interview in a form that presnts contemporary Czech media. The thesis deals with all forms of interview that appears on the contemporary Czech media market. That means not only newspaper, magazine, internet, televison and radio production, but also across genres of this medias. In a contrast there stands how the interview is done by serious medias and by the tabloid ones. The purpose of this work is to find the most often repeated mistakes that contemporary journalists do in a whole creative process of interview. Powered by TCPDF (www.tcpdf.org)
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Development of the Rudé právo during 1972-1991
Petrů, Jan ; Cebe, Jan (advisor) ; Bednařík, Petr (referee)
This thesis Development of the Rudé právo during 1972 - 1991 discusses the activities and developments of this journal and its editors at a time when in Czechoslovakia began the period of normalization, causing compaction ratios and purges especially among journalists. The other titles had to respond to this situation, including the Rudé právo itself, which was, however, in exceptional circumstances, as reported directly to the directives of the Central Committee of the Communist Party. In the Rudé právo so appeared only official information (political, social, cultural and sports), which corresponded to the ideology of the Communist Party. It is therefore interesting to investigate this periodical in the context of contemporary events and to analyze its activities in connection with the fact that we now have. The editor's work was based on the discussions and proposals adopted at a meeting of the Central Committee of the Communist Party and its Secretariat, whose member was also editor in chief of the Rudé právo. The journal had automatically secured the highest allocations of newsprint, even during the late '80s, when it was real shortage of this material. After 1990, when began the consolidation of printed periodicals, the Rudé právo transformed into a joint-stock company whose majority...
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Comparism of the Media Portrayal of the Karel Svoboda's death in Mladá fronta DNES and Blesk
Dernerová, Žaneta ; Halada, Jan (advisor) ; Osvaldová, Barbora (referee)
This paper focuses on the medial image of the Czech pop music composer Karel Svoboda's death. It aims at comparing how this event was reported the so-called serious-minded newspapers and tabloids and finding out if the reporting was compatible with the newspapers' profile. The daily Mlada Fronta DNES was chosen as the representative of a serious-minded newspaper, and Blesk as the representative of tabloids. The composer's suicide filled pages of the newspapers weeks after his death. Karel Svoboda committed suicide in January 2007, thus the whole year is analysed. However, the period of three months after Svoboda's death is analysed in the most detail. Due to an intense medial attention, high popularity of Karel Svoboda, and the case of stolen pictures from the suicide scene, media are referring about the event to-date. Event though the period from the early 2008 to the present day (March 31st, 2014) is not particularly important, is also paid attention, albeit marginally. Only print versions of the newspapers are analysed (not internet versions.) Quantitative approach deals with the frequency of reporting of Karel Svoboda's death, qualitative approach pays attention to using language means, particular expressions, and mutual difference of the newspapers. Furthermore, rate of relevance, way of reporting, and...
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Life style in Czechoslovakia (1918 - 1938) described in gastronomy sections in newspapers and journals of that time
Zábrodská, Kristina ; Köpplová, Barbara (advisor) ; Vošahlíková, Pavla (referee)
The popularity of the First Czechoslovak Republic in today's press is evident. The rebirth of Czech cuisine is apparent in an inland gastronomy in the last five or seven years. Both chefs and food writers refer to the First Czechoslovak Republic gastronomy more and more frequently and speak highly of its quality and taste. There is no omnibus covering alimentation in Czechoslovakia during the years 1918 - 1938. Pieces of information can be found in memoires, in books dealing with the history of everyday life, in folklore studies and last, but not least, in historical press. An outline of the inland gastronomy in 1918 - 1938 was made in my diploma thesis Gastronomy in the First Czechoslovak Republic press (2012). Using a content analysis method the four biggest newspapers and eight women's journals published between 1918 - 1938 on Czechoslovak territory were examined. Articles were selected on the basis of important religious holidays and traditions (Christmas, harvest etc.) in the years outstanding for the First Republic development (1918, 1919, 1921, 1924, 1929, 1933, 1935 a 1938). For further findings of additional and linking facts, the historical analysis method is used as well. My PhD thesis is based on my previous diploma thesis, but it is more concise, the structure of chapters is changed,...
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The media coverage of topics related with education in the national daily press and televisions and attitude of parents
Budnikovová, Petra ; Kartous, Bohumil (advisor) ; Wolák, Radim (referee)
The aim of this thesis is to analyze how selected national newspapers and television inform the public about education and schooling. Four national newspapers, namely MF Dnes, Deník Právo, Hospodářské noviny and Lidové noviny, as well as four television stations: CT1, CT2, CT24 and TV Nova, were subjected to a quantitative content analysis. The whole research focused on outcomes of 2012. Firstly, it was necessary to describe different views of the definition of education. In addition to the definition of pedagogical focus, dictionary definitions, definitions of historical and ideological nature, we outlined how education is being perceived by selected opinion leaders, followed by an insight into the history and present state of the Czech education system. The results of the quantitative analysis confirmed the hypothesis assuming that media coverage of education and schooling is not sufficient. The media mainly deal with administration, activities of the Ministry of Education and other sub-themes that have nothing to do with what students learn in school within individual subjects. The results of this analysis were compared with the expectations of the target groups - parents. A survey was conducted including a series of semi-structured interviews, results of which indicate that parents are...
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Finnish media landscape - print media
Picková, Barbora ; Cebe, Jan (advisor) ; Aplt, Daniel (referee)
Bachelor's thesis aims to describe the structure of contemporary print media in the Republic of Finland and the way they function. It focuses namely on the periodically issued print, i.e. newspapers and magazines. The introduction part contains a brief outline of historical background of the Finnish media system and thereby delineates the rise and development of print but also of other media in this country. Next the thesis describes the main characteristics of the said system relating it with economical, social and political bases. Third part of the text covers more specifically some of the present- day titles and their position within the Finnish print market. Internet and its influence on print media in Finland are dealt with in the final part of the work, which also in this context attempts to describe a possible future outlook of the Finnish press. The purpose of this thesis is to present a comprehensive summary of the Finnish print media and of their place within the Finnish media landscape.
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The working class leaders sight upon the development of the labour movement in Bohemia lands, 1870 - 1890
Uher, Tomáš ; Štaif, Jiří (advisor) ; Fasora, Lukáš (referee)
The actual focus of the bachelor thesis is to analyze the memoirs of labour leaders. Interpretive emphasis is placed on the use of socio-historical, politico historical and culture- anthropological approach of the topic. Therefore, the author focus mainly on the formative experiences of the author's memoirs, i. e. on their experiences with social, cultural, economic and ethnic background and environment, especially the experiences of poverty, humiliation, disqualification of social progress, exploitation by employer, gender and spiritual oppression. Supplementary source is the analysis of newspaper articles in contemporary periodicals. Methodological suggestions will be drawn from literature.
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