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Competitive Strategy of a Company
Kazimírová, Barbora ; Grolíková, Lenka (referee) ; Bartes, František (advisor)
This thesis deals with the design of the company's competitive strategy. Based on an analysis of the surrounding and internal environment of this company, several suggestions for possible strategies will be developed. One of these strategies is an optimal strategy that is subsequently declared as a corporate strategy.
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The Proposal of Marketing Strategy for the Company
Valentová, Tereza ; Čižinská, Linda (referee) ; Mikulec, Luděk (advisor)
Master´s thesis presents the proposal of marketing strategy for the company ZŘUD-Masokombinát Polička, Ltd., which is operating in an area of meat industry and is dealing in produce and selling meats and meat products. The objective of the thesis is an increase of competitiveness of the company and successful management. The first part of the thesis is focused on a summary of teoretical knowledge, which is concerning given problems. In the next part of the thesis there is the SWOT analysis, Porter analysis and analysis of marketing mix. On the basis of the analysis of the company there are some possible solutions suggested.
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Strategic Brand Development of Company
Botek, Aleš ; Mareček, David (referee) ; Zich, Robert (advisor)
This diploma thesis focuses on the determination of StarkGlass brand strategy, which focuses on the online sale of protective films for mobile phones. The work explores the experience of the existing customers of the brand, which is then used for proposals for improvement and for the determination of the future StarkGlass branding strategy.
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Purpose of Marketing Strategy in E-commerce
Kulhánek, Jan ; Paďourová, Veronika (referee) ; Kříž, Jiří (advisor)
Work deals with marketing strategy of e-shop www.vune24.cz. Containing the theoretical basis for describing the problem and analysis of the selected company. Draft marketing strategy is focused primarily on product strategy, pricing strategy, distribution strategy and promotion. It also included an economic evaluation of the proposal.
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Zero defects process
Drábková, Veronika ; Krbalová, Maria (referee) ; Fiala, Alois (advisor)
The present bachelor thesis deals with description of the strategy and implementation of Six Sigma in business. Is it deals with basic procedures and guidelines on how to implement this strategy, fourteen key principles for management for transforming business effectiveness. The last part deals with Lean Six Sigma, which is a modification of Six Sigma.
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Proposal for New Information System in the Company
Kunc, Tomáš ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
The main theme of this diploma thesis is the drafting of the implementation information system for company, which is defined by the individual's requirements and objectives for which it is drawn up. In the theoretical part deals with basic information about the innovation, especially implementation information system for company, based on the theoretical knowledge and the information collected. The practical part is directly focused on implementation information system including economic assessment and analysis of risk join with this innovation process.
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Feasibility Study of Glutten-Free Pizzeria Establishing
Páter, Vít ; Vraniak, Lukáš (referee) ; Chlebovský, Vít (advisor)
In this work, I deal with whether it is possible to build a competitive gluten-free pizzeria that will directly compete with normal pizzerias, and even try to offer lower prices and build a certain competitive advantage. The work consists of three parts. In the first part I will focus only on the theoretical part of the issue of business and building a business. The second part contains mainly analyzes of customers and competitors. The third part contains a design of a gluten-free pizzeria based on the findings from the previous two parts.
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