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Project of Changes in the Management of the Purchasing Process
Doušková, Barbora ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
The master's thesis deals with the purchasing process of network trade within its information system. The thesis focuses in more detail on the individual purchasing activities that take place in the purchasing process. The aim of the analysis of these activities is to find critical points and propose appropriate improvements. The submitted proposals and changes in the information system contribute to streamlining the purchasing process and ultimately to effective management of supplier-customer relationships and customer satisfaction.
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Price Discrimination in International Markets
Kharkivska, Margaryta ; Oulehla, Jiří (referee) ; Luňáček, Jiří (advisor)
The work is focused on explaining price formation and the issue of price discrimination. First, the work deals with the description of the theoretical basis for a better understanding of the issue. It deals with consumer behavior, the elasticity of demand, and price formation in international markets. Furthermore, the work focuses in more detail on the economic nature of price discrimination and its types. In the practical part, this diploma thesis contains examples of specific price discrimination of selected products. Based on the information obtained, it then offers suggestions and recommendations.
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Real Estate Investment Decision
Smetana, Martin ; Brauner, Roman (referee) ; Rejnuš, Oldřich (advisor)
The bachelor's thesis deals with the issue of investment decision making of real estate companies in the Czech Republic. The introduction is focused on theoretical knowledge about the factors affecting the price of real estate. Based on those facts, a formula for the analysis of the real estate market is created as well as investment modulation . The conclusion of this thesis is focused on recommendations for real estate companies how to choose an asset structure more effectively.
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A Developer's Project for the Construction of a Block of Flats in Prague
Karásek, Roman ; Jandásková, Tereza (referee) ; Komosná, Milada (advisor)
This diploma thesis deals with a development project in Prague the name Residential Complex of the Green Town and development market analysis in Prague. The diploma thesis describes individual phases of the development project, summary SWOT analysis for construction, method of project financing and risk management plan. The analysis of development projects is focused on the development of supply, demand, the development of new flats depending on the financial availability and location, where the prices of flats are compared with my resolved apartment building.
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Activities of Real Estate Agencies
Menšíková, Lucie ; Skalický, Martin (referee) ; Vítková, Eva (advisor)
The aim of this thesis is to point out the lack of legislation at the current local real estate market, analyze the issues clients may encounter and compare the advantages associated with trading in cooperation with real estate agencies. The theoretical part introduces the basic concepts of the real estate market and its activities to the reader. Its comparison with the UK real estate market is especially interesting. The second part follows a case study in the form of a questionnaire, which processes the public opinion on the activities of real estate agency. Arrangements are suggested based on the results of the questionnaire to reduce clients’ dissatisfaction. The thesis concludes with a practical example of showing the advantages gained through the cooperation with real estate agencies.
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Pricing of IT Goods
Kacina, Michal ; Janoušek, Vladimír (referee) ; Květoňová, Šárka (advisor)
The thesis contains the theoretical basis for study of possibilities of pricing information goods. The source areas are microeconomics, marketing, competitive advantage and economics of information goods. The model of market is created with constraints defined on the ground of theoretical basis. The thesis analyzes requirements that define the system that supports the choice of pricing strategy. It includes detailed design of the prototype of such system. The prototype is designed with robustness because of the future improvements. The design describes the prototype's input parameters and their transformation into useful outputs that cover basic characteristics of information goods. The designed prototype is implemented. The thesis includes demonstration of the prototype and possible directions for improvements that lead to validity of proposed model of market.
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Monitoring the effectiveness of marketing in the construction company
Vrána, Ivan ; MBA, Tomáš Zajíc, (referee) ; Dohnal, Radek (advisor)
This thesis focuses on monitoring marketing effectiveness in particular construction company. The target work is analysis of effectiveness put money to marketing of communication from basis budget. It deal with success rate of web communications and analysis of cost demand and contract. Output of work is motion of solution to betterment monitoring marketing in the construction company and calculation cost to new and existing customer.
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Supply, Demand, Interaction of Advertising
Skácel, Jiří ; Karabec, Jiří (referee) ; Vykopalová, Hana (advisor)
his thesis deals with the supply and demand and the impact of advertising on these two microeconomic variables. The work is focused on describing the operation of supply and demand from marketing point of view and not from a microeconomic perspective. In the theoretical part of this work to explain the essence of marketing and advertising, that can well influence the need and demand for goods and services. I'm also concerned with marketing mix and communication mix, which is the theoretical basis for the establishment of marketing activities to promote services and products. The theoretical outline the development of communication campaigns, as each campaign must be properly planned so as to be successful. The aim of this thesis is to examine the functioning of supply and demand, and assess the impact of advertising on supply and demand. This issue in a practical example of the real estate agents Dachi,Ltd., based in Olomouc. Practically make a quantitative marketing research methods and hypotheses are tested using a test of goodness of fit chi-square.
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