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Model of e-commerce with customer support
Kašpar, Michael ; Ing.Jan Luhan (referee) ; Němcová, Zuzana (advisor)
The thesis deals with the theme of e-business with customers support. It proposes a philosophy of CRM and with this the associated problem of customers. CRM alias customer relationship management is examined here and with this also CRM systems, which are in most cases, very important for the actual operation of this philosophy. It will also analyze company marketing and make possible suggestions for improvement.
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The Design of CRM System Subsegment
Drahošová, Hana ; Vlasák, Petr (referee) ; Klčová, Hana (advisor)
This Master's thesis is focused on an information system analysis and its component part design. The information system is developed using xRM platform or more precisely within the Microsoft Dynamics CRM 2013 system which is not, unline typical CRM, entirely available for sale thus certain adjustments need to be designed to meet the client needs. Given the extensive system comprising of 32 agendas, only one of them is designed in retailed here - the case of publication. Both the analysis and the design includes the MS Dynamics CRM 2013 standard working description.
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Corporate Information Strategy
Chmelka, Miroslav ; Částek, Jan (referee) ; Koch, Miloš (advisor)
This master’s thesis is focused on a corporate information strategy. Firstly, it analyzes the company, its strategy and the current state of information systems and information technologies. Based on this analysis an information strategy is formulated. This information strategy proposes actions in several areas, which should contribute to achieve the objectives of the company. The main focus is on a new information system selection and implementation.
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Information System Assessment and Proposal of ICT Modification
Ondruch, Lukáš ; Kindlová, Dita (referee) ; Koch, Miloš (advisor)
The bachelor thesis is focused on assessment of the information system of selected company. After a detailed analysis of the company's current information system, the current state and theoretical threats for society are evaluated. Subsequently, proposals for changes to the system are described. The result of the work will be delivered to the management of the company for review and subsequent reflection on changes in the IS.
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CRM implementation in a company
Špringl, Petr ; Kaňovská, Lucie (referee) ; Chalupský, Vladimír (advisor)
This thesis deals with analysis and proposal of improvements in area of customer relationship management in a company. There is a theory about customer relationship management and about CRM systems including its implementing. Most of the thesis deals with analysis current state of CRM in a concrete company. There are presented its main drawbacks and proposals heading for improvements.
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