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Marketing Plan Proposal for the Servis Feňo Company
Feňo, Tomáš ; Vyklický, Martin (referee) ; Konečná, Zdeňka (advisor)
The thesis is focused on developing a marketing strategy proposal and creating a set of specific recommendations for the company Servis Feňo, which provides service in the field of electric water heating. To identification of a company current state, it has been used a marketing situational analysis, i.e. evaluation external and internal factors, which results in a summary SWOT analysis. On the basis of weak spots detected, this particular measures were proposed; to define mission, vision and targets of a company, to create a client database, to redesign and improve corporate identity, dress code, revision of the current websites and other instruments of online communication such as SEO and PPC advertisement. Realisation of these particular marketing strategy proposes should lead to acquisition of new clients, retaining of current ones and strengthening competitiveness of the company.
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The Optimization Study of Production Processes
Medůsek, Milan ; Trtek, Martin (referee) ; Jurová, Marie (advisor)
The thesis discusses the possibility of production process optimization within the company Česká zbrojovka, a.s. In the introduction part I have introduced the company, the subsidiaries, the manufacturing portfolio and economic indicators. The theoretical part deals with basis necessary for the practical part. In the latter, I have suggested solutions based on the initial analysis, mapping and current state analysis in order to optimize and improve the monitored production process. In the final part of the thesis I have focused on the evaluation of the benefits and conditions of the bare implementation.
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Information System Assessment and Proposal for ICT Modification
Dokulil, Tomáš ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
The diploma thesis focuses on assessment of the information system and possible proposals for ICT modification. The first part of the thesis is focused on theoretical background, which is needed to clarify basic concepts and methods used during the analysis and solution proposal. In the second part is realized analysis of company with emphasis on parts of information system. Based on findings from analytical part are proposed possibilities and ways how to achieve improvements of company information system compared to current conditions.
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Company Communication Strategy
Kubíček, Jan ; Veselá, Jitka (referee) ; Schüller, David (advisor)
The diploma thesis focuses on creating suggestion of communication strategy for the Hotel U Divadla in Znojmo. The first part describes theoretical knowledges which are related to this topic. In the next part is made marketing mix of company, analysis of marketing environment and marketing research too. In the last part are on the base of results of the analytical part create suggestions to increase awereness of existence a company by potential customers.
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Analysis of Nanostructures by ToF-LEIS
Duda, Radek ; Král, Jaroslav (referee) ; Mašek, Karel (referee) ; Dub, Petr (advisor)
The presented thesis deals with the utilization of TOF-LEIS analytical method in the area of nanostructure analysis. A new procedure for depth profiling of the elemental composition of the sample, based on the alternate measurement with the DSIMS method, was established. The TOF-LEIS method is able to detect the interface between the layers before its mixing by the ion beam of the DSIMS method. Furthermore, a procedure of TOF-LEIS spektra modification was established to obtain the actual concentration of elements in the sample by reduction of a multiple collision contribution. By comparison of TOF-LEIS spectra with the results received by the DSIMS method the ratio of molybdenum and silicon ion yields was obtained. In the next section advantages of the TOF-LEIS method in combination with XPS during analysis of thermal stability of gold nanoparticles are presented. The mutual complementarity of both methods is shown and final conclusions are supported by electron microscopy images. The final section deals with a newly assembled apparatus for the TOF-SARS analytical method and shows its possibilities regarding the detection of hydrogen on the graphene.
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Analysis of the property market in selected regions of the Czech Republic
Ujčíková, Simona ; Pertl, Marek (referee) ; Kosová, Jaroslava (advisor)
The objective of the thesis „Analysis of real estate market in selected regions of the Czech Republic“ is to analyze the real estate market in two selected regions, two of thein districts and in their capital cities. The first part of the thesis focuses on the theoretical description and terms related to the real estate market. The second part targets the description, territorial development and social level of two selected district towns. In the third part, I compare and analyze the real estate market in selected regions – the South Moravian Region (Jihomoravský) and Vysočina region and in their district towns. The analysis mainly focuses on the price development of apartments in the different districts. In the last part, I compare the market aspects of the different districts with regard to my previous findings and their influence on the local property market.
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ANALYSIS AND DEFINITION OF DECISION PROBLEMS OF EXPERT IN REAL ESTATE VALUATION
Krejza, Zdeněk ; Bradáč, Albert (referee) ; Abraham, Karel (referee) ; Tichá, Alena (advisor)
The thesis deals with the decision-making of the expert in real estate valuation. Due to the complexity of the process and the difficulties of valuation it can be assumed that the decision will be an arduous process. It is obvious that the choice of an expert is crucial to the result of the valuation process. This topic is currently relatively little explored, and therefore the work will deal with the analysis and formulation of decision problems expert in real estate valuation. The thesis analyses the current status of forensic engineering and decision-making regarding to real estate valuation. The general decision-making process, divided into seven steps, is adapted to the requirements of expert decision-making in real estate valuation. As in the managerial decision-making process, property valuation is also divided into three levels. These three levels considered the described fundamental decision problems that lead to the formulation of the expert decision-making principles in real estate valuation. For better understanding the extensiveness of the decision-making process in the valuation of real estate the author created a decision tree respectively schemes whose functionality has been verified at the end of the thesis, exemplified with the help of a specific case study of the determined price in real estate valuation.
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