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Transnational corporations and their social responsibility
Janda, Jan ; Jiránková, Martina (advisor) ; Procházková Ilinitchi, Cristina (referee)
Transnational corporations have become economic superpowers and their number is still increasing. Their influence is undeniable. Their activities penetrate into all corners of society, including the social and environmental area. However, their impact is not always perceived in a positive way. This bachelor thesis deals with the regulation of companies whose activities have crossed their homeland borders and its aim is to describe the change in behaviour of transnational corporations and reveal their real reason for being socially responsible.
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Analysis of energy-saving campaigns in the Czech Republic
Rudolfová, Jana ; Pešek, Ondřej (advisor) ; Zamazalová, Marcela (referee)
This bachelor thesis analyzes energy-saving campaigns, which have taken place so far or are taking place at the moment in the Czech Republic. The thesis is focused only on the campaigns of the four largest energy companies in the Czech Republic, namely ČEZ, RWE, E.ON and PRE. The aim of this thesis is to describe particular ways and tools of marketing communication, which energy companies use for their energy-saving campaigns and through a questionnaire survey to find out what attitude Czech people have towards the issue of energy savings, whether there is an awareness of the existence of energy-saving campaigns in Czech society and whether Czech people are interested in information regarding this issue and also interested in this type of campaigns. The thesis is divided into two parts -- theoretical and practical. The theoretical part is focused on the explanation of marketing terms and companies' social responsibility terms, related to the topic of this thesis, which are very helpful for final understanding of the practical part. The practical part describes reasons for creating energy-saving campaigns, the situation in the market of electricity and natural gas and offers analysis of selected energy-saving campaigns. The practical part also includes the aforementioned survey.
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Communication Model of Local Nonprofit Project
Těhlová, Milada ; Hucková, Barbara (advisor) ; Hanzlík, Jan (referee)
Bachelor's thesis "Communication Model of Local Nonprofit Project Festival One World Benešov 2011" is focused on theory of communication model that involves analysis, targets, target groups, strategy, tactics and evaluation and consequent application of theoretical model on local nonprofit festival type project. In the theoretical part, the formation of communication model is depicted. The part concerned with corporate social responsibility and fundraising is detached and scrutinized more closely. One of the chapters is also devoted to sponsoring. Furthermore, the thesis describes the human rights documentary film festival One World, its specifics and the manner of functioning in the relationship towards the regional festivals, which take place within the frame of One World. Regional festival One World Benešov 2011 is inspected in more detail. The practical part concerns itself with employing the theoretical model on the regional festival One World Benešov 2011. The issues discussed involve assessment of practical application of communication model and overview of advices and recommendations for festival year 2012.
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Vliv měkkých faktorů na úspěch podnikové strategie
Garaj, Juraj ; Neumaierová, Inka (advisor) ; Vrbský, Petr (referee)
This thesis elaborates on the influence of soft factors on the success of business strategy, based on the hypothesis that the area of corporate social responsibility is viable tool to manage them in conjunction with the method of balanced scorecard. The aim of this thesis is to find this conjunction and apply it to praxis. Theoretical part describes the balanced scorecard and tries to connect it with CSR and the concept of shared value, which are as well characterized. Practical part analyses the strategy of corporate social responsibility of Ceska sporitelna and connects it with its business strategy. The result is a strategy map of CSR strategy of Ceská sporitelna, which shows relations between relevant targets. Research methods are analysis and synthesis.
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Employment satisfaction with the corporate social improvement
Jókaiová, Martina ; Surynek, Alois (advisor) ; Lukeš, Martin (referee)
Diploma work has a theoreticaly-empirical character. Theoretical part is divided into three following chapters and their subchapters. It specifies and explains basic terms connected with corporate social policy, social improvement of employees, employment benefits, as well as the impact of economy crisis on social care. The main target of empirical part is to find out, how the structure of employment benefits changed in comparisson with the time before crisis, what influence did it have on the satisfaction of the employees, and on their attitude towards the company. The centre of the work is the analysis of the results of the survey. The survey was completed using form disquisition. In the closure of the work are evaluated specified anticipations and recommendations, how to make program of employment benefits efective, so the employees are satisfied as well as the employer itself.
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Comparative analysis of approaches towards corporate social responsibility
Nováková, Hana ; Geuss, Erik (advisor) ; Branžovský, Antonín (referee)
The theoretical part of the thesis focuses on analysis and evaluation of utilization of the corporate social responsibility concept. It describes in detail the sense and content of CSR reports, which are released annually. The work verifies hypothesis, that in the Czech environment the strategy is being implemented in a narrower sense than in developed countries. The practical part refers about results of a few international and national studies dedicated to comparison of the concept domestically and abroad. Previous studies confirm the main hypothesis; the CSR policy is immature in Czech Republic, but is rapidly expanding. The hypothesis is confirmed also by field research, which was performed in four Czech companies that implemented the CSR policy. It was found out that the firms do not use the strategy in its entire extent and issuing reports which would meet international standards is not considered to be a priority for them. The conclusion of the thesis incorporates the assessment of current situation and suggestions for changes.
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Does It Pay Off to Be Socially Responsible Corporation?
Pazdera, Martin ; Chalupníček, Pavel (advisor) ; Brožová, Dagmar (referee)
This paper examines the hypothesis of profit motivated corporate philanthropy. More general phenomenon of corporate social responsibility and corporate philanthropy as its part are described. Potential scenario of positive impact of corporate philanthropy on corporate financial performance is presented. In the analytical part of this paper, the impact of corporate contributions on profitability is measured. I use data for 89 Czech corporations. Dataset is based on the Top Firemní Filnatrop ranking list made by Czech Donors Forum. Lag of corporate philanthropy variable is used to solve causality problem. Although the outputs of differently specified models vary, the results of econometric analysis indicate no significant impact of corporate philanthropy on corporate profitability. Some flaws and limitations of my analysis are also discussed.
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Application of the environmental approaches in commercial enterprises
BARTOŠOVSKÁ, Lucie
The main purpose of this paper is to determine the level and form of application and elements of environmental management in stores. The paper is based on analysis of primary data got from interviews with operations managers and from answers of questionnaire from customers of stores. The results of paper and concept of measure for food stores are at the close of the paper.
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Employing people with physical and multiple disability from the employer{\crq}s point of view
VALIČKOVÁ, Jana
Employing people with physical and multiple disability from the employer{\crq}s point of view I chose the subject of this thesis because I work for o.s. Asistence as a work counselor within the framework of a transit program and one of my duties is to help people with physical and multiple disability find a job as well as establish contact with employers. People with health disability are among social groups most threatened by unemployment. They make up about 13% of the level of unemployment which is increasing. There are surely many reasons for such a high level of unemployment among people with health and multiple disability. Among them we may rank insufficient coverage of services supporting this social group in the process of seeking work, next a low number of vacancies and finally the lack of experience of employers with employing people with a health disability. A number of people with physical and multiple disability would very much like to be employed in the regular labour market. There are also employers who would very much like to employ such a person, but they do not know how to find a new employ or who to contact as well as how does the whole process of employing disabled people work. One of the services dedicated to this social problem that seems quite promising is the supported employment. The aims of this thesis were various. Partly to describe the process of employing people with physical and multiple disabilities from the employer{\crq}s viewpoint. Then to describe in what way employers need to be supported when employing people with physical and multiple disabilities. The final aim was to describe the motivation of current employers to employ people with a health disability. The first part of this work deals with the characteristics of people with physical and multiple disability, with their rights, the relation of the society regarding the employment of these people and legal aspects applied to employing people with health disability. I also described the services that are provided to employers employing people with physical and multiple disabilities by agencies of supported employment. I also mentioned Corporate Social Responsibility and its usage in the social area. The research itself was carried out in collaboration with o.s. Asistence. The group on which the research was carried out was made up by five employers employing people with physical and multiple disability and by five counselors from o.s. Asistence. The data were collected by means of a semi-structured interview. The interview itself focused on the motivation of the employers to employ people with health disability and the legislation pertinent to the discussed problem. The interview with the counselors regarded similar topics with regard as to how do they participate in the process themselves. This work may be a source of information for current or potential employers of people with physical or multiple disability. At the same time it may be of use to people providing services to this social group by helping them in finding a job.
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