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Suitability of evaluation process according MBO in Accenture services company
Žakarovská, Katarína ; Beroušek, Petr (advisor) ; Jindřich, Tomáš (referee)
These bachalor's theses focuses on evaluation process of employees according to the practice of management by objectives. The theses consist of two parts. The first one, theoretical part contains not only the theorie of employee evaluation process but also a general approximation of the practice of MBO and its implementation into the evaluation processes. The practical part describes, analyses and estimates the evaluation process in Accenture company in the department that offers outsourcing services. The aim of the theses is to sum up the applicability of the evaluation process according MBO of employees on the different hierarchic level of the company. On the basis of the identified results to find out whether is the practice for the company suitable or not.
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Feasibility study of producing project of new flexible foil
Krynková, Pavla ; Kačín, Radovan (advisor) ; Cejthamr, Václav (referee)
After becomming a member of European Union the opportunity of drawing subsidies from Structural Funds has occured to different subjects in the Czech Republic. Most applications must be accompanied by a feasibility study of the project. This work is currently focused on the development of such a feasibility study. It is divided in two parts - theoretical and practical. The various stages of process and general structure of the feasibility study are described in the theoretical part. In the practical part set out in detail the various points of binding outline feasibility study. The aim of this work is to create a background for the feasibility study of production of flexible foil.
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New trends in internet marketing communication -- social network Facebook
Eisenmann, Jan ; Pešek, Ondřej (advisor) ; Zimová, Štěpánka (referee)
Theme of my bachelor thesis is "New trends in internet marketing communication -- social network Facebook". Theoretical part is focused on describing those new trends -- like viral marketing, Web 2.0 and it's major tools (social media, RSS, wikis, social networks). And also I try to set the shift from old to new media into context of wider economical changes. Important source of information were books and works of Mark Earls about "herd" substance of human behavior as well as Seth Godin's PULL principle. On those two, I wanted to show important features of internet and how it is changing the communication between people and companies. In practical part I went through possible ways of marketing communication on platform of social network Facebook. Important role play banners, Facebook Beacon and in the future Engagement Ads. Their biggest strength is the ability to target commercial messages to audience very precisely. But there are also indirect forms of communication channels like Facebook Pages or Facebook Groups on Facebook. These are based on enthusiasm of fans of the brand and for companies they offer great source of insights and data for marketing research or even place for co-creation with their loyal customer core. Last, but according to many marketers very potential, forms of marketing on Facebook, are applications with incorporated brands. These applications are very fast growing business. Facebook seems to be very popular and engaging medium to address especially young audience, that doesn't pay so much attention to old means of communication.
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Integrated transport system
Kopecký, Michal ; Mervart, Michal (advisor) ; Jirsák, Petr (referee)
This work theoretically describes the idea of integrated transport systems, their advantages and disadvantages in general and their possibilities in the Czech Republic law system. The main goal in to analyse the aplication of ITS in Královéhradecký region, describe the history and actual situation of ITS IREDO and compare this ITS to similar integrated systems in the Czech Republic.
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Marketing communication analysis of brand Activia in Czech Republic
Horká, Sabina ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
The thesis deals with marketing communication of brand Activia in Czech Rebublic which we can find in product portfolio of company Danone Inc. Danone Inc is part of Groupe Danone -- one of the biggest world's food concern. The objectives of this thesis are marketing communication analysis and its evaluation. On the basis of performed analysis, possible changes are proposed leading to maximal usage of this marketing instrument.
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Remuneration system analysis
Kubík, Václav ; Stříteský, Marek (advisor) ; Šikýř, Martin (referee)
The point of this thesis is to analyse the remuneration system in EKOLS PRAHA spol. s r.o. company. It describes creation of wages, which forms of remunarition are used for individual classification of employees and a research, wheter are employees satisfied with current remuneration system.
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Possibilities of strenghtening energy security of EU
Hájek, Jakub ; Vošta, Milan (advisor) ; Kašpar, Václav (referee)
Diploma thesis focuses on energy security of EU with special attention paid to oil and natural gas and their perspectives. Specifics of these resources are discussed as well as countries with biggest proven reserves. Further on it analyses present and projected transport infrastructure for oil and natural gas. Primary energy mix is discussed with detailed sections on both resources and their specifics in EU. Recommendations for diversification both in suppliers and sources are made in the final section.
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The Marketing Strategy of Green Hotel Presented on Chateau Mcely
Tvrdíková, Zdeňka ; Kiráľová, Alžbeta (advisor) ; Indrová, Jarmila (referee)
This dissertation is focused on marketing strategy of green hotel which is presented on Chateau Mcely. It consists of three chapters. The first chapter contains the theoretical data which includes the importance of the hotel industry and the necessity of application of marketing strategy in this branch. The concept of green hotel is defined and the criteria are presented. The second chapter includes the characteristics of hotel Chateau Mcely and analysis of its marketing strategy. In the third chapter there are suggested measures and changes of marketing strategy to be able to apply it in general in other accommodation facilities.
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Analysis of the economic efficiency of the company TRW Volant Inc.
Chlebečková, Eva ; Doláková, Helena (advisor) ; Čapková, Tereza (referee)
Diploma thesis deals with evaluation of the economic situation of the company TRW Volant Inc. in the years 2003 -- 2007 and assessment of its financial health by analysing the chosen economic indicators. There are shortly described the individual phases of financial analysis as a basic instrument of the economic analysis in the theoretical part and there are also explained some basic terms. The practical part is focused on further identification of the company and the branch where it operates in, and also on aplication of theoretical analyses by means of mathematic calculation and graphic comparison. For the analysis purposes I used f.e. ratio indexes from the sphere of profitability, liquidity, structure of capital, activity and capital market, value index EVA, chosen bankruptcy and financial standing models, Du Pont's pyramidal decomposition etc. One of the component parts is also comparison of the analysed company with an average of the branch.
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