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The Proposal Modification of The Marketing Mix in The Selected Restaurant
Ryšavá, Monika ; Havíř, David (referee) ; Milichovský, František (advisor)
This diploma thesis deals with modifications to the marketing mix of a selected restaurant. The theoretical part contains a definition of the concepts related to the topic of this theses. In the analytical part, an analysis of external and internal environment is performed, and the current marketing mix is determined. The analytical part includes marketing research in the form of mystery shopping. The last part of the thesis consists of proposals for modifications to the marketing mix.
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Evaluation of the Financial Situation of a Company and Proposals to its Improvement
Svobodová, Bára ; Šuňavcová, Nikola (referee) ; Hornungová, Jana (advisor)
The bachelor's thesis deals with the evaluation of the financial situation of VOPOL a.s. for the period 2018 to 2022 and subsequently recommends specific proposals to improve the overall situation of the company. The theoretical part is focused on defining concepts, methods and indicators of financial analysis. The analytical part presents a specific company and then a financial analysis is performed based on the information from the theoretical part. In the final part, proposals for improving the overall situation of the selected company are presented.
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A proposal for improving the marketing mix of a company
Ali, Karim ; Chlebovský, Vít (referee) ; Ulč, Jakub (advisor)
This bachelor's thesis deals with a proposal to improve the marketing mix of a company that deals with news and advertising. As part of this bachelor's thesis, several analyzes will be carried out, which will relate to the marketing mix and the marketing environment of the company being addressed. A marketing questionnaire survey will also be conducted. After evaluating the results of the analyses, several proposals will be created, adequate to the results obtained from the analyzes and from the questionnaire survey, which should lead to the improvement and improvement of the company's current marketing mix.
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Proposal Marketing Mix for Selected Company
Kvapilíková, Jana ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
This thesis deals with a proposal for improving the marketing mix of a selected company for the introduction of a new foreign supplier. The thesis is divided into three parts. The first part of the thesis is devoted to the theory, which explains the theoretical basis for a proper understanding of the problem addressed. The next, analytical, part of the thesis focuses on a closer introduction of the company, includes an analysis of the internal and external environment of the company and qualitative research. The last proposal part contains suggestions for improving the marketing mix that will be used to attract a new foreign partner.
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Proposal of Digital Product Expansion to the Foreign Market
Procházka, Filip ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This thesis delves into the expansion of a digital financial services product, focusing on the selection of suitable markets through the analysis of online marketing campaign data. The objective is to identify and select appropriate markets using online marketing data research. The introductory section outlines the problem, defines objectives, and selects appropriate methods. The subsequent theoretical section provides definitions of key concepts related to international trade and digital marketing. The analytical section encompasses an analysis of the company's internal and external environments, market analysis, and research and evaluation of marketing campaign data. The concluding proposal section reflects the findings from the analyses and outlines steps for effective expansion.
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Information System Selection
Zgabaj, Adam ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
The diploma thesis deals with the topic of selection and implementation of an information system in a selected company that deals with the worldwide sale of auto parts through an e-shop. External and internal analyzes will be used, as well as research methods to determine the key requirements for the information system. Subsequently, a suitable solution will be selected in a two-stage selection. A complete design of the solution, including costs and benefits, was carried out. In the last part, the proposal of the implementation plan and risk analysis in connection with the implementation of the new solution will be determined.
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Evaluation of the Financial Situation of a Company and Proposals to its Improvement
Jambor, Eric ; Malinka, Jakub (referee) ; Karas, Michal (advisor)
This bachelor's thesis deals with the topics of evaluating the financial situation of Brand Promotion CZ s.r.o. and suggestions for improving this situation. I worked with the company's financial statements from 2018 to 2022. Structurally, this work consists of two parts: a theoretical part and a practical part for a specific company. The theoretical part contains basic terms and indicators for financial analysis. Next, in the practical part, I calculate the given indicators and evaluate the subsequent results. In the last part of this work, I make my own proposals for improving the financial situation in the company.
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The Project Proposal for the Implementation of an Information System for the Registration and Management of Contracts
Červinka, Michal ; Širáňová, Lenka (referee) ; Doskočil, Radek (advisor)
The aim of this thesis is to create a project proposal for the implementation of an information system for registration and management of contracts in a small business that specializes in installing bath doors for people with reduced mobility. The thesis is developed using methods and procedures of project management. The thesis is divided into four parts; the first part introduces the objectives and methods of project management, the second part is dedicated to theoretical foundations, the third part presents the analyzed company and an analysis of the internal and external environment of the business, and the fourth part consists of the actual project proposal for the implementation of the information system and the overall benefits of the proposed solution.
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Business Plan
Cichá, Anna ; Ptáček, Roman (referee) ; Heralecký, Tomáš (advisor)
The bachelor's thesis concentrates on creating a real business plan for launching a café. It's structured into three main sections: theoretical, analytical, and practical. The theoretical part lays down the groundwork for the subsequent sections. The analytical part involves examining the current market scenario. In the final practical section, it presents personalized solutions, followed by a summary of the outcomes attained at the conclusion of the thesis.
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Marketing Strategy of the New Product / Services Launch
Fojtíková, Klára ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The master thesis looks into the proposal of marketing strategy of the LOBEY Laboratories company. Thesis is divided into three parts. In the first theoretical part the author defines basic concepts associated with marketing. Following analytical part contains characteristics of the selected company. Moreover, it includes the evaluation of its internal and external environment using chosen methods. The last proposal part focuses on concrete proposals of marketing strategy of Lobey Laboratories.
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