|
|
Improving Business Performance
Fajt, Martin ; Oulehla, Jiří (referee) ; Luňáček, Jiří (advisor)
This bachelor thesis focuses on the performance evaluation of the company Vasky Trade s.r.o. The performance of the company is assessed for the period from 2018 to 2022 using financial analysis tools and analysis of the external environment. The thesis consists of a theoretical part, which includes a description of specific methods and procedures for conducting the analysis, and a practical part, where these procedures are applied. In conclusion, these analyses are evaluated, and adequate improvement suggestions are made for any insufficient values.
|
|
|
Transfer of Power in a Family Business
Schmidt, Jakub ; Chlebovský, Vít (referee) ; Koráb, Vojtěch (advisor)
Bakalářská práce se zaměřuje na řízení předání moci v malém rodinném podniku Schmidt Reality. Nejdříve definuje a vysvětluje základní pojmy související s procesem předání moci a řízením rodinných podniků. Dále se podrobně zaměřuje na specifika a výzvy spojené s předáním vedení v malých rodinných podnicích, zejména v realitním sektoru. V práci jsou prováděny strategické analýzy zaměřené na optimální přístupy k předání moci, s cílem zajistit hladký přechod a udržet kontinuitu a stabilitu podniku v rámci realitního odvětví.
|
|
|
Marketing mix of the selected brewery
Koplík, Vojtěch ; Smolka, Pavel (referee) ; Milichovský, František (advisor)
This thesis focuses on the marketing mix of a particular brewery. The structure of the thesis is divided into three main parts: theoretical, analytical and design. The theoretical part provides definitions of key concepts from the field of marketing and presents selected analytical methods. In the analytical section, the characteristics of the investigated brewery are performed and individual analyzes are performed. The proposal part follows on from the findings and results from the analytical part and brings concrete proposals for adjusting the marketing mix of this brewery
|
|
|
The processes of the contract by the company
Koryčánek, Martin ; Milichovský, František (referee) ; Juřica, Pavel (advisor)
This master thesis deals with the processes of the order process in the selected company Alcadrain s.r.o., which operates on the market as a manufacturer of sanitary equipment. The master thesis is divided into three parts, where the first part defines the partial theoretical background within the chosen topic, the second part is devoted to the analysis of the current state of the selected company and last but not least the suggestions for improvement in the problematic segments are completely described.
|
|
|
Evaluation of the Financial Situation of the Company and Proposals for its Improvement
Stupka, Lukáš ; Sommer, Vladimír (referee) ; Žižlavský, Ondřej (advisor)
The bachelor thesis deals with the evaluation of the financial situation of the selected company VFS Trading s.r.o., based on the financial statements for the period 2018 and 2022 using the methods of financial analysis, which are discussed in detail in the theoretical part of the thesis. The obtained results are then compared with a suitable benchmark firm in the same line of business. Based on this data, proposals are formulated to improve the current financial situation of the company, including the conditions and timetable for the implementation of the proposal.
|
|
|
Evaluation of the financial situation in a specific company
Keprtová, Denisa ; Ptáček, Roman (referee) ; Hornungová, Jana (advisor)
The bachelor's thesis is focused on the financial situation of the company "Koření, s.r.o." in the period 2018-2022. The first part focuses on the theory required for financial analysis itself. The analytical part deals with the analysis of Koření, s.r.o. and its competitor Pěkný-Unimex, s.r.o., some of the results of the two companies are further compared with each other. Data for financial analysis are used from financial statements (balance sheet, profit and loss account, cash flow and internal company information) for each year. The last part is focused on my created proposals to improve the financial situation of the company.
|
|
|
The Proposal Modification of The Marketing Mix in The Selected Restaurant
Ryšavá, Monika ; Havíř, David (referee) ; Milichovský, František (advisor)
This diploma thesis deals with modifications to the marketing mix of a selected restaurant. The theoretical part contains a definition of the concepts related to the topic of this theses. In the analytical part, an analysis of external and internal environment is performed, and the current marketing mix is determined. The analytical part includes marketing research in the form of mystery shopping. The last part of the thesis consists of proposals for modifications to the marketing mix.
|
|
|
Evaluation of the Financial Situation of a Company and Proposals to its Improvement
Svobodová, Bára ; Šuňavcová, Nikola (referee) ; Hornungová, Jana (advisor)
The bachelor's thesis deals with the evaluation of the financial situation of VOPOL a.s. for the period 2018 to 2022 and subsequently recommends specific proposals to improve the overall situation of the company. The theoretical part is focused on defining concepts, methods and indicators of financial analysis. The analytical part presents a specific company and then a financial analysis is performed based on the information from the theoretical part. In the final part, proposals for improving the overall situation of the selected company are presented.
|
|
|
A proposal for improving the marketing mix of a company
Ali, Karim ; Chlebovský, Vít (referee) ; Ulč, Jakub (advisor)
This bachelor's thesis deals with a proposal to improve the marketing mix of a company that deals with news and advertising. As part of this bachelor's thesis, several analyzes will be carried out, which will relate to the marketing mix and the marketing environment of the company being addressed. A marketing questionnaire survey will also be conducted. After evaluating the results of the analyses, several proposals will be created, adequate to the results obtained from the analyzes and from the questionnaire survey, which should lead to the improvement and improvement of the company's current marketing mix.
|
|
|
Proposal Marketing Mix for Selected Company
Kvapilíková, Jana ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
This thesis deals with a proposal for improving the marketing mix of a selected company for the introduction of a new foreign supplier. The thesis is divided into three parts. The first part of the thesis is devoted to the theory, which explains the theoretical basis for a proper understanding of the problem addressed. The next, analytical, part of the thesis focuses on a closer introduction of the company, includes an analysis of the internal and external environment of the company and qualitative research. The last proposal part contains suggestions for improving the marketing mix that will be used to attract a new foreign partner.
|
guest ::
