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Customer Satisfaction Analysis at PROFIcomms Company s.r.o. and Recommendations for its Improvement
Dorociak, Petr ; Urban,, František (referee) ; Chalupský, Vladimír (advisor)
Master’s thesis engages in the analysis of customer satisfaction at PROFIcomms Company s.r.o. and recommendations for its improvement. The theoretical part is focused on the method of calculating the customer satisfaction index and customer loyalty index. Then, there are described methods of receiving information, which is proceeded through questionnaire analysis. In the practical part, there is made an analysis of PROFIcomms Company s.r.o. and obtained information from the questionnaire is evaluated in detail. Based on the evaluation measures, changes and strategies to increase customer satisfaction at PROFIcomms Company s.r.o. are proposed.
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Customer Satisfaction
Kratochvíla, Jakub ; Čechmánková, Silvie (referee) ; Schüller, David (advisor)
This Bachalor thesis is focused on problematics in area of customer satisfaction in retail sport chain Decathlon, specifically in store in Brno Ivanovice. Theoretical part describes what is marketing research, customer, his satisfaction and marketing itself. Following by an analysis of the current environment and compiling a questionnaire survey based on analytical part. Thesis contains own suggestion for the increase of customer satisfaction in the store.
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Marketing Research for Selected Company
Juřička, Milan ; (Hons), Simona Malanová BA (referee) ; Šimberová, Iveta (advisor)
The subject of this bachelor thesis is marketing research in a selected company, focused on customer satisfaction analysis. This analysis is focused at customers of 1CSC a.s., which manufactures steel products with main branch in Brno. To achieve the objectives of this thesis, marketing tools are used in the form of analysis supplemented by a questionnaire survey. The questionnaire is focused not only on customer satisfaction, but also on a web project that should bring customers closer to current product offerings. The theoretical part describes the marketing research and applied analysis to the company 1CSC a.s.. The practical part is dedicated to the analysis of the environment of the company 1CSC a.s. and the interpretation of the results of a marketing survey conducted on customers of the selected company. At the end of the thesis, future steps are proposed on the basis of acquired data to improve the current situation.
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Customer Satisfaction Analysis of the Selected Company and Proposals for its Improvement.
Nesvadba, Lukáš ; Štýbnar, Michal (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with customer satisfaction analysis of Hospoda U Hlaváčů using a questionnaire survey and provides proposals for its improvement. The thesis is based on a comparison of theoretical knowledge with practical skills. Theoretical part is focused on market research, customer and questionnaire survey. The practical part analyses and elaborates the obtained results. Based on the data evaluation, several areas requiring improvement were indicated. Proposals to increase the level of customer satisfaction and development of provided services are given.
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The Study of the During the Engagement Organization
Marvanová, Barbora ; Stojan, Petr (referee) ; Jurová, Marie (advisor)
This theses examines the process of the order in companies, whose main specialization is the projecting in construction. The study analyses the position of project and architectonical office on the market and process of order based on analysis of related activities. The thesis consists of following parts: theoretical, analytical and practical. Theoretical part describes and clarifies the main concepts and terminology related to the topic. Analytical part analyses current state of the company, i.e. its inner and outer conditions and subsequently, and also the process of concrete contract. The goal of the analysis is to suggest own solutions, which should help to improve the current state of the company. The conditions of the realization and benefits are part of the suggested solution.
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Creating the Order of the Selected Product
Lesáková, Zuzana ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
This Bachelor's thesis focuses on order processing in a company. The first part deals with theoretical basis. In the second part, there is introduced and analysed the company and the order processing. In the third part, there are specified suggestions to improve the order processing, conditions of implementation and benefits.
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