|
|
Intercultural analysis of marketing communication of CzechTourism agency aiming to recover tourism after coronavirus pandemic
Šoukalová, Lucie ; Koudelková, Petra (advisor) ; Ježková, Tereza (referee)
This thesis examines the diversity of the CzechTourism agency's marketing communication on foreign markets, depending on the impacts of the coronavirus pandemic and cultural specifics. The theoretical part of the thesis deals with marketing in tourism and tourism market in general, then the work and structure of the CzechTourism agency is further described. That is followed by examples of how tourism was affected by the coronavirus pandemic and specific impacts on the Czech market. Communication within the marketing of destinations is generally very specific, the thesis not only describes these general specifics, but also deals with differences that appeared in connection with the coronavirus pandemic - and all of that is subsequently reflected in the research of the thesis. The last important component of the theoretical part of the thesis are intercultural specifics, which are generally demonstrated by the research of the Dutch sociologist Geert Hofstede. The general description is followed by the analysis of selected cultures - Italy, Japan, Germany and the United States of America - the conclusions of which are subsequently applied in the research. The research works with the above-mentioned selected markets and analyzes characteristic campaigns that foreign representations of the CzechTourism...
|
|
| |
|
|
Strategies of actors involved in space race
Brabcová, Karolína ; Doboš, Bohumil (advisor) ; Pražák, Jakub (referee)
The master thesis entitled Strategies of actors involved in space race aims to answer the question of what the strategies of selected space actors for the present and the near future are, and in what these goals can we predict cooperation or competition. Furthermore, the work examines in which directions the strategies of the actors are declining, what is the possible success rate and in which areas of space policy the actors should further develop. The work is structured into four chapters, which present the specific current and future goals of selected state space actors (USA, ESA, Russia, China, India, Japan) and commercial space actors. The strategic goals are analysed and compared from primary available official sources and put into practice within the list of main areas of interest and specific space missions. The main issues of space activities influencing current and future space policy are also defined here.
|
|
|
The Influence of Western Thinkers on Sun Yat-Sen, His Political Philosophy and Practice
Mališ, Jan ; Halamka, Tomáš (advisor) ; Franěk, Jakub (referee)
The aim of this paper is to highlight the influences of major Western thinkers on Sun Yat-sen, which authors have had how much of an influence, and how different influences from different authors interact. The thesis begins immediately after the introduction, with a brief summary of Sun Yat-sen's life, emphasizing the possible influences from any angle. The work then moves on to the main part, which are the influences themselves, divided into two parts. The first are the broader influences, that is, the influences of authors, stimuli, or environments that did not have as much of an influence as the four main authors, but are still worthy of a subsection in the thesis alone. These chapters analyze Mill, Rousseau, Lincoln, and then the influence of Japan and British-influenced territories. The second part then deals with the main authors, which are Montesquieu,George, Kropotkin and Marx. The thesis then concludes with a summary of the main findings, a short recapitulation of the thesis and overall concluding thoughts on the thesis.
|
|
|
System of Piano Study in Japan
Sakamoto, Mio ; Palkovská, Jana (advisor) ; Tichá, Libuše (referee)
ABSttRAKT Bakalttsb pMcc p● Cdn赤乏 o sys" mu a mottnostcch tty klavfmll町 v JapOnsku. HlaⅦfmu t61lntu pFcdch舷 可f infOrrnace o v′ v● i hudCbniho vzdё l加加i a kultuw hry na klム″esovё nastrQJc v Ja/ponsku.Podstatou souё asti bょ alttskё prttc je popis a andフza souё asnёho japonsk6ho vzdёl缶acfho systё muo Stё をani kapitola je vё novtta hlavnfmu t6mttu.Jc popsano,Jよ6 jsou m位∞sti sttdia kla■ /fml時,Jak probfM tta ёijak inallё nё n奮oё憲;jc studiuln,a to pomocf ilustrat市 ゴch pFkldi mfstnfch hudcbnfch ζkol vさ ech stupttt a t〕 pt. SUMMERY Thc bachclor thcsis dcals wlth thc systcm and possibilities of tcaching playing the piano in Japan.Thc nlaln topic is preceded with info..1.ation about rnusic cducation and the culturc of playing the keybottd instrulncnts in Japan. A subst〔 】ltial pa■ of thc bachclor thcsis is the dcscription and analysis of contcmporav JapanCSC educational systcm.Thc kcy chapter is dcdicated to thc main topic.It is dcsc五 bcd,wllat are thc possibiliucs of studying thc piano,how does the process oftcaching work or how flnancially challcnging the studics arc.All of that is sho、 Tl by using illustrativc cxamplcs of local rnusical schools of all dcgrccs tand types.
|
|
|
Christian - buddhist polemic in Japan in the 17th century
Machálková, Andrea ; Obuchová, Ľubica (advisor) ; Kropáček, Luboš (referee)
The diploma thesis "Christian-Buddhist Polemic in Japan in the 17th century" deals mainly with the life and work of Fabian Fucan, one of the most noticeable figures of the early Japanese Christianity. The first part of the thesis is focused on the coming of Christianity to Japan, the mission and the subsequent persecution of Christians which later resulted in the final prohibition of Christianity in the country. The main part of the thesis puts brain to the analysis of two key works of Fabian Fucan - Christian apologetics called Myōtei Mondō and then anti-Christian treatise Ha Daiusu that Fucan wrote after leaving the Society of Jesus and becoming attached back to Buddhism. The final chapter pays attention to the phenomenon of "kakure kirishitan" ("hidden Christians"), i.e. groups of Christians who are the descendants of Christians secretly practicing during the Sakoku (literally, "closed country") period.
|
|
|
The analysis of Tokyo railway accessibility in Japan by using GIS
Pokorný, Tomáš ; Hudeček, Tomáš (advisor) ; Hofman, Petr (referee)
This work is about accessibility of Tokyo-eki (東京駅 Tokyo Station) by using main railways of Japan Railways Group (JR グループ Jeiaru Gurupu). The introduction is giving main ideas about the subject such as research of accessibility. Continuing with categories of train connections and historical facts in Japan and Czech Republic. Special part is talking about transcriptions from Japanese to Latin. Main part of work is description of time accessibility model. Data were searched on specific multilingual sources. Next part is comparing Czech and Japanese accessibility by using anamorphosis model. In the conclusion is commented confrontation of regional accessibility in Japan and Czech Republic according to the maps. Keywords: time accessibility, railways, network analysis, Japan, Tokyo
|
|
|
Emancipation of Japan's security policy
Vilímec, Tomáš ; Střítecký, Vít (advisor) ; Kučera, Tomáš (referee)
This thesis deals with changes in Japan's security policy after the Cold War. The time span in which this topic is monitored, is the beginning of nineties of the 20th century until the end of 2013. It is approached as a single case study, while examined case is defined as: "the emancipation of Japan's security policy." The work is divided into four main chapters. The first chapter deals with the theoretical definition of the investigated problem in terms of theories of international relations. The second chapter describes the development of the security policy of Japan after World War II and its specifics are explained. The third chapter analyzes the external factors that are essential on the progress of the emancipation of Japan's security policy. The fourth chapter is devoted to the development of this process and its manifestations.
|
|
|
Dependency between Deflation and Recession in Japan over the Past Two Decades
Vopat, Daniel ; Ryska, Pavel (advisor) ; Franče, Václav (referee)
Aim of this bachelor's thesis is to find out if and in what manner has been the real GDP growth influenced by change of price level in Japan during last twenty years. This period is in Japan characteristic by economic stagnation often accompanied by deflation. Many economists and politicians presume that deflation keeps Japanese economy from growing again and they consider deflation to be an undesirable element that needs to be prevented. We use methods of econometric analysis to achieve our goal. To be more specific we use ordinary least squares estimation on quarterly data. The model is estimated in two ways to prevent possible influence of world economic crisis in 2008 and 2009. First model takes into account all collected data and second model drops out data from world economic crisis period. According to the first mentioned model analysis, the fourth lag of price level is negatively correlated with real GDP growth on 5 % significance level. To put it in another way, deflation was followed by acceleration of quarterly real GDP growth. This correlation was insignificant in the second model. Our research indicates that there is no reason to consider deflation being the cause of long lasting economic stagnation. Powered by TCPDF (www.tcpdf.org)
|
|
|
The influence of Japanese popular culture in the western world
Pavlenko, Věra ; Křivánková, Anna (advisor) ; Rychlík, Martin (referee)
In this bachelor's work, I present japanese popular culture and its history and development. This work describes the influence of western culture on the Japanese people as well as their traditional and popular culture and it's impact on the western society. Japanese popular culture includes anime, manga, subcultures and japanese popular music. Moreover the most importmant facts about the development of Japanese culture are explained. Lastly I portray the globalisation of japanese culture and the situation in the Czech Republic. Key words Popular culture, Japan, manga, anime, subcultures, globalisation 1
|
guest ::
