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Producer and recipient in advertising communication
Lukáčová, Marie ; Mareš, Petr (advisor) ; Šebesta, Karel (referee)
The diploma thesis Producer and recipient in advertising communication deals with communication factors in advertisement, especially with role of producer, addressee and recipient who have principal influence on representation of advertisement. The thesis examines process of creation of advertisement, introduces basic vocabulary which is used in advertising agencies, and points out why is important to make a difference between parts of the text (headline, copy, claim), although it is necessary that these parts of the text work together. Special emphasis is put on claim and influence of advertisement on language and conversation of recipients.
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Teamwork in adventure racing
Šavrňák, Ondřej ; Frainšic, Michal (advisor) ; Vaněk, Tomáš (referee)
Title: Teamwork in Adventure racing Goals: The main goal is to make up the chapter about an ideal teamwork in Adventure racing. And so, to help starting teams but also help experienced teams to learn about their lacks in cooperation and to shift teamwork level above. Method: We used the method of literature retrieval from books, articles and researches. Results: It is very hard task to define ideal teamwork, we would not find same two teams in the world and therefore each team suits something else. However, I believe that this work provide instructions on how to start for beginners and that it shows experienced ones the way how to improve teamwork and cooperation. It would also attract new enthusiasts to Adventure racing. Key words: team, team members, cooperation, communication, motivation, team roles
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Communication FC Vysočina Jihlava with sports fans
Novotný, Zdeněk ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Thesis title: Communication FC Vysočina Jihlava with sports fans The new conception considering communication policy between FC Vysočina Jihlava plc and sports fans in a case of promotion to the first league is fundamental goal of this thesis. This concept is supposed to lead to improvement in the field of communication with sports fans. Complementary assignment is the analysis and evaluation of current situation in communication with fans. This relation is one of the crucial points of sports club management. The examination of current state of affairs is based not only on SWOT analysis, but also on results of marketing research. This research is another complementary task of this thesis. Keywords: FC Vysočina Jihlava, a.s, fans, communication, marketing, market research, SWOT analysis
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