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Advertising within weekly publications in times of the economic crisis 2007-2011
Tůmová, Michala ; Vlasák, Zbyněk (advisor) ; Zápotocký, Jan (referee)
This bachelor thesis Advertising within weekly publications in times of the economic crisis 2007-2011 uses quantitative content method to figure out frequency of advertisement placed by economic subjects in weekly magazines Respekt, Reflex and Týden. Time range was set from June 2007 to June 2011. The goal of this thesis is to ascertain behavior of these economic subjects before the crisis, in it's early period until the half of it. Theoretical part brings the explanation of the cause of the financial crisis, explains relations between advertisement and media, describes the evolution of chosen periodicals and introduces readers to used research method. Empirical part presents and illustrates obtained data which leads to conclusions. The appraisal of the study helped to make clear conclusions that proves the impact of financial crisis on economical subjects.
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Media Recipes for Happiness
Pogranová, Magdaléna ; Jirák, Jan (advisor) ; Lütke Notarp, Ulrike (referee)
This diploma thesis with the title Media Recipes for Happiness focuses on media representation of happiness in the Czech Republic. In the first part, the thesis outlines essential media theories, with emphasis on media representations and on the construction of reality, then it conceptualises happiness in the sociological viewpoints on it in its two opposing perspectives - happiness as a hedonistic short-term satisfaction connected to owning things, and happiness as an eudaimonic long-term state of inner satisfaction. The second methodical part provides a description of used research methods, namely qualitative content analysis, and selection of specific representatives of Czech print media. The third and last analytical part of this thesis describes how the representation of happiness looks on the pages of lifestyle magazines Elle, Žena a život a Blesk pro ženy and how each magazine differs in their representation.
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Framing of the Israeli-Palestinian conflict in Czech media
Houšková, Lenka ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
This diploma thesis is dedicated to framing of the Israeli-Palestinian conflict in the Czech daily press in the years of 2012 and 2014. It presents the concept of framing, its connection to the concepts of agenda-setting and priming, then the framing process, ways of identification of frames in texts and typology of frames. Then it offers an overview of the Israeli-Palestinian conflict. Attention is payed to the relations between the Czech, respectively Czechoslovak republic and Israel and Palestine. The second chapter is also dedicated to selected researches of framing of the Israeli-Palestinian conflict. It describes six foreign researches and one from the Czech environment. Most attention is payed to their conclusions, especially to the sets of frames. Another important outcome of one of the described studies are ways of legitimization and delegitimization of conflict sides. These are together with the sets of frames used in a quantitative analysis focused on presence of the predefined frames in the dailies MF Dnes, Lidové noviny and Právo, and on the ways of legitimization and delegitimization of acts and positions of both the Israeli, as well as Palestinian side of the conflict. The analyzed time periods of the years 2012 and 2014 cover the military operation Pillar of Defense and the United Nations...
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Accidents and catastrophes in totalitarian media
Šírová, Tereza ; Bednařík, Petr (advisor) ; Děkanovský, Jan (referee) ; Franc, Martin (referee)
The aim of the dissertation "Accidents and Disasters in the Totalitarian Media" is to describe and compare the way how daily press in communist Czechoslovakia informed about transport and industrial accidents that happened in Eastern and Western Bloc. In the practical part, the media coverage of pairs of similar accidents that happened in a short time period (one in Eastern Bloc, the other in Western Bloc) will be analysed. The theoretical part deals with negativity from the view of media studies as well as other social sciences.
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Diploma work
Němec, Jakub ; Magid, Václav (referee) ; Mikyta, Svätopluk (advisor)
The aim of my work is to reflect expression coincidence that reflects the theoretical basis of cellular automata and quantum mechanics. I think that art should point to examples of accurate knowledge and in this way spread among potential viewers. This is how I try to get closer to the subjective utopian society WERP-VEGA. I am not entirely convinced that fine arts can change the political situation or address fundamental civilization complications, but I believe that art is able to predict freely one of the possible scenarios of the future because one is only able to do what he can imagine.
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Czech Printed Press Reflection of the Presidential Election of F. D. Roosevelt in the USA in 1932
ČERNÝ, Aleš
The aim of this thesis is to analyse political situation of the USA in the early 30´s of the 20th century, culminating with the election of Franklin Delano Roosevelt as the president of the USA. Afterwards the author is going to evaluate how the czech written press in the independent Czechoslovakian republic has reacted on the mentioned affairs and connections between them, while it was divided in almost every single part of the political spectre.
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Ethical Codes in the present Czech media system
Horáčková, Anna ; Osvaldová, Barbora (advisor) ; Jirků, Jan (referee)
Master's Thesis focuses on current position of ethics in the Czech media. The main subject is the code of ethics (or code of conduct). The first part of the thesis offers a theoretical background of the topic. I am pursuing the terminology referred to the media ethics topic. Together with scholarly resources I provide definitions of terms such as ethics, morality and code of ethics in media. Summary of relevant Czech codes of conduct is essential for this thesis. First, I present the codes in a brief list and table, more detailed analysis follows. The focus is on differences and specification of each of them. After that I present an analysis of ethical rules valid in foreign countries - European states and the United States in particular. Theoretical part is followed by practical part of the thesis. It is based on interviews with experts which are semi- anonymous and semi-structured. I interview eight employees of Czech media after formulating several hypotheses. I chose experts who have been working in media for many years - mainly chief editors or top managers in press, TV, radio or online media. One of the most important chapters is the confirmation or refutation of the stated hypotheses. Based on the conclusion of the interviews, I create a universal code of ethics that might be applicable on...
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